Cenero is the mother ship company for Auralink. This company provides cloud-based SaaS video communication between different devices. Auralink has 24/7 live technical support and lets users seamlessly communicate with one another over the Internet. Auralink is unique in the industry because it interfaces with both laptop, desktop, and mobile devices and has functionality with "old-fashioned" video conferencing system.
Auralink has several different partnerships and products and is one of the big movers in the HD videoconferencing industry. They were one of the first companies to provide mobile functionality back in 2011 and had apps for iPhone, iPad, and Android. We also felt like Auralink had done a pretty good job in getting its services available to many different industries at different, scalable pricing tiers.
The hardware with Auralink is something that is unique in the industry. Many SaaS models are built on having companies jettison their legacy system, while Auralink lets customers keep certain pieces of videoconferencing hardware.
One of the things that we liked about Auralink was the pricing. We had to dig online a little bit to find it, as it wasn't listed on the website. We had to find a PDF that was listed offsite in order to see the pricing tiers available to businesses. Here they are (with maximum number of concurrent users) :
- 5 users: $450
- 10 users: $750
- 15 users: $1050
- 20 users: $1300
- 25 users: $1500
- 35 users: $2030
- 50 users: $2750
There were some additional setup fees that we didn't like, but those will be discussed later.
The most important feature to us was the ability of Auralink to integrate with legacy software. If you've already spent a hefty set of Benjamins on that cool HD video setup in your conference room, you can integrate Auralink to interface with it. The company provides several pieces of hardware that will make your system work, with both the cloud-based and on-site hosting option (we read that most people opt for the cloud-based service).
Another really neat feature of Auralink was the iPhone, iPad, and Android apps. Back in the day when smartphones were first starting to take off, Auralink's parent company, Cenero, purchased an app called Vidyo. This works very well for visitors who have to be away from the office. We discovered that Auralink's video conferencing to Vidyo was pretty seamless, making this a great system for most businesses. We also like the interface...Auralink has done a good job making the mobile app look professional.
Auralink simply had all of the features we were looking for. The maximum number of concurrent users that can be online, with the most expensive system, is 50. However, the system lets up to 120 people have Auralink accounts. Each user has access to video, and the system can do up to 50 video streams at any given time.
Another thing that was important to us about Auralink was the scalability of the platform. This was a big important for us. Auralink has several different subscriptions available, helping a small business scale up to a large business plan, with room to grow. The only downfall to us, for this feature, was that this product is not that great of a fit for enterprise-level companies or businesses that want to do webinars.
We really liked Auralink's interface. Some of the "big-time" web conferencing technologies were a little bit cumbersome. Out of the box, the screenshots of Auralink look like the platform works really well. There are screen entrant features, so you can control who is coming and going from the conference.
We did have a few concerns with Auralink...for example, there setup fees. We hadn't encountered a platform in the industry with setup fees until we came across Auralink. Depending upon the package that you get, you have to pay a one-time fee of anywhere from $120 to $1000. If you get the 50 max user option, this is another expensive add-on. The most ridiculous fee was the guest fee. If you have a guest in the video conference....you are not only paying them their consultant fee, but you are also paying Auralink $20 per hour. There is a whole list of fees that we read about on a PDF
. Additionally, we couldn't find the "concurrent enrollment user" pricing on their website, so the pricing structure wasn't as transparent as we'd like it to be.
Oh yeah, did we mention that there is a contract? There is a 1-year commitment with Auralink. If you want to leave your contract, you have to give Auralink 90 days, so they do get a significant commitment from your company. On the other hand, there is a free trial that lets you take this expensive platform for a "test drive."
The Bottom Line
Do we recommend Auralink? We had to think twice with the setup fees, the cost of bringing guests, and the 1-year commitment. That being said, Auralink has done a lot of work to deliver a quality product, and we do recommend them for businesses. We also liked the fact that they give businesses several options between on-site installation, cloud-based support, and a hybrid mix of the two.
If you're willing to penny up and spend a little bit of money, Auralink is a great fit for your business. If you get the hardware, prepare to spend a little bit in capital expenditures. The cloud-based option is the best resource, however, for businesses that are starting small and wanting to scale bigger.