Vitamin Shoppe Logo
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24 User Reviews

5.6

Overall Score

LAST UPDATED: November 15th, 2021

Vitamin Shoppe has a mantra, "What matters...every body matters". The Company was founded in 1977 and since then has strived to provide products that can help each person achieve their health goals. There are now over 700 stores in the United States, Canada, and Puerto Rico. They provide customers with a large range of vitamins and minerals and helpful information from trained health professionals. The goal has always been to support every person on their journey to health and wellness because "every body matters". You can find Vitamin Shoppe reviews from verified customers at the bottom of this page.

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The Good

  • Live Chat
  • Extensive Selection
  • Search Features
  • Free Shipping on Orders Over $25
  • Healthy Awards Program

Live Chat Feature

When you first visit the Vitamin Shoppe website, a box pops up and asks if you need any assistance. A health enthusiast is instantly available to answer any questions about Vitamin Shoppe products.

Extensive Selection

The Vitamin Shoppe has an extensive selection of products to choose from. A variety of categories are available on the website. Some of these include vitamins & supplements, protein & fitness, digestion & superfoods, weight control, herbs & homeopathy, and sexual health. Each product has an image of the nutritional label as well as a list of all ingredients. Each product has customer reviews, Q&A's, and additional product information. In addition, The Vitamin Shoppe store has essential vitamins, minerals, and many natural supplement options. These items can also be narrowed down by adult type, women, men, children, and dietary needs. 

Search Features

With over 26,000 supplements Vitamin Shoppe makes it easy to navigate within its website to find what you are looking for. Searching items such as women's health, dietary supplements, multivitamin, or a probiotic is simple with the search bar at the top of the site. Product filtering is also an option,  based on brands, pill form, customer rating,  supplement strength, and even the scent. 

Free Shipping on Orders Over $25

Another positive aspect of Vitamin Shoppe is their shipping policy. Free shipping is available on all online orders of $25 dollars or more. This is one of the lower free shipping rates we have seen among vitamin stores. Typically an order can be shipped within 48 hours. Next day shipping and second-day shipping is available. Shipping rates for international orders may vary.

Healthy Awards Program

When you make a purchase online you are automatically enrolled in the Healthy Awards program. Points are earned every time you make a purchase; this is generally one point for every dollar spent. Once you earn 100 points you are awarded $5 credit to spend in the store. The points can range up to 7500 which can earn you $540 in credit that you can apply to anything in the store. This loyalty program is beneficial to customers as it automatically signs you up so you are always earning points. The number of points needed to receive credit is fairly manageable and there are a number of different rewards for different point values ranging from $100 to $540. The Vitamin Shoppe also has a V.I.P. club for members who spend more than $1000 dollars in a calendar year. This V.I.P. membership gives its members exclusive deals and promotions.

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The Bad

  • Lacking Details on Products
  • Pop-up Issues
  • PayPal Returns

Lacking Details on Products

While the products on Vitamin Shoppe have a short bulleted list that gives the consumer information on the product, they are lacking in further details about their products. Most of the information provided for products is the nutrition label. They have very little general information about items. This might leave some with questions on an item.

Pop-up Issues

Although having the option to chat with a live health specialist is a good thing, after you select no thanks, the pop up continues to show up while browsing the site. This could interrupt a shopping experience and is unnecessary since there is a button at the top of the page to begin a chat at any time.

PayPal Returns

Vitamin Shoppe has a standard return policy, they accept returns for up to 30 days after the purchase. However, when you use PayPal to purchase items, your money is only returned to you in store credit. This could be a deterrent for shoppers who use PayPal as their preferred payment choice. Also, there is not an option to price match competitors prices or promotions.

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The Bottom Line

Vitamin Shoppe has a relatively low rate to receive free shipping. The Healthy Awards club is a beneficial addition to the customer experience since they automatically earn points on every purchase. While the product information is minimal, overall the site is user-friendly and is a good choice for someone looking for a variety of health products from a reliable source.

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Star Rating

4.1

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24 Reviews

Review Breakdown

5 grade

46%

4 grade

38%

3 grade

4%

2 grade

0%

1 grade

13%

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Nashali Vescovacci Fort White, FL

The Vitamin Shoppe has very high quality products. Their variety of vitamins products is very large and their customer service is great. The employees are very good at guiding customers to the right products for them.

3 weeks ago

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Kim Milanowski Merrillville, IN

I am allergic to corn, intolerant to gluten so I really like that I can select these dietary options when searching for products. I have been going through Vitamin Shoppe for many years but have never been happy with their auto ship and they have been having a lot of difficulties with keeping stock.

11 months ago

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Mary Hardy Charlotte, NC

If you're looking high quality, affordable supplements then this is your store. I honestly think they are better than GNC.

6 months ago

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Phebe Rowland Fayetteville, AR

The vitamin shoppe is the most extensive vitamin shop available! They have a variety of supplements, vitamins, protein bars and powders! The staff is knowledgeable and helpful. They often have coupons if you ask at checkout.

1 year ago

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Robert Wilson Bethesda, MD

I use the Vitamin Shoppe in Rockville, MD about twice a year. They have a better feel than other vitamin shops I have used. I usually wait for their sales before I buy - when they do have them they are hard to beat - especially during their Semi-Annual sale. Wide-variety of every vitamin or supplement you can imagine. They never have not had something I was interested in. People run from very knowledgeable to basically ignorant but are always nice. Will continue to use them.

1 year ago

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Rocio Diaz Tallahassee, FL

The Vitamin Shoppe is becoming increasingly obsolete and unpopular as competitor marketing has been on the rise. However, Vitamin Shoppe has definitely the largest selection of vitamins on the market.

1 year ago

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Michelle W Coraopolis, PA

Great store to get the vitamins you need. There is a bottom and top shelf for you to choose from what price point you'd like to be at, which is awesome after I get my paycheck for my more expensive vitamins.

1 year ago

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Jilly Melbourne, FL

I ordered a product for in store pick-up. The order went through and they took my money through pay-pal. Nearly 24 hours later I get an e-mail stating they DO NOT even have that product on the shelf. Now I'm out the pay pal fee and will have to fight for my money back. This was a scam. How can you not know you don't have that product on shelf for pick-up? Think twice about ordering here. I just read that if you use pay-pal you only get store credit. Rip-offs.

1 year ago

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Alexander Johnson Burbank, CA

A lot of my vitamin purchases are made online and vitamin shopped always pops up. They Have some awesome two for one deals. Love these people

1 year ago

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Erin Glendening Slidell, LA

I buy all of my biotin and B12 at the vitamin shop. They have an expansive selection of vitamin pills at the store the customer service is immaculate.

1 year ago

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take7 Cheyenne, WY

The staff is very helpful and friendly. Comparing prices to amazon it was a good price to do in the store close to me. They had a good selection and good stock.

1 year ago

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Tracy Hill Draper, UT

I like this vitamin store because the customer service was exceptional and I was able to find exactly what I needed. I was also able to receive great recommendations and information from them.

2 years ago

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Teresa N. Abston Conway, SC

Love it. Love their prices. The people are so friendly.

8 months ago

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kema GA

Been shopping here for years..Have absolutely no complaints.. They are awesome..

5 years ago

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AJ & Maria Ferguson Riverton, UT

My husband really likes the Vitamin Shoppe. We love getting rewards back and knowing when they have special deals for the products we use.

1 year ago

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Amanda Montebello, CA

I love the assortment of vitamins and supplements that Vitamin Shoppe offers. They also have a really good return and exchange policy.

1 year ago

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Darbles32 Managua, MN

I have always gone to vitamin shoppe usually because their location is closest to me but they have always had what I was looking for

1 year ago

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Ashley Roberts Norcross, GA

The vitamin shoppe has all of the hard to find vitamins in stock and it is pretty affordable

1 year ago

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Angelina Hamilton Gulfport, MS

Large selection. If you can’t find what you are looking elsewhere chances are they will have it!

1 year ago

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Cam McClellan Magna, UT

Do you have a good selection of natural products and herbs but it does smell funny in the stores.

1 year ago

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stacey Saint Joseph, MO

I like the site...wish they had more herbal choices

6 years ago

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Cindy Clarkston, WA

Do not shop at vitamin shoppe! They except fraudulent cards and don’t back their product!!!

2 years ago

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Cindy Milwaukee, WI

More coupons please!

6 years ago

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Mona Chambersburg, PA

Very bad Very unstable chat line Do not have items needed for special issues

5 years ago