Vitamin Shoppe has a mantra, "What matters...every body matters". The Company has been in business for 38 years and in that time has strived to provide products that can help each person achieve their health goals. There are now over 700 stores in the United States, Canada, and Puerto Rico. They provide customers with a large range of vitamins and minerals and helpful information from trained health professionals. The goal has always been to support every person on their journey to health and wellness because "every body matters". You can find Vitamin Shoppe reviews from verified customers at the bottom of this page.

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The Good

  • Live Chat
  • Extensive Selection
  • Search Features
  • Free Shipping on Orders Over $25
  • Healthy Awards Program

Live Chat Feature

When you first visit the Vitamin Shoppe website, a box pops up and asks if you need any assistance. A health enthusiast is instantly available to answer any questions about Vitamin Shoppe products.

Extensive Selection

The Vitamin Shoppe has an extensive selection of products to choose from. A variety of categories are available on the website. Some of these include vitamins & supplements, protein & fitness, digestion & superfoods, weight control, herbs & homeopathy, and sexual health. Each product has an image of the nutritional label as well as a list of all ingredients. Each product has customer reviews, Q&A's, and additional product information. In addition, The Vitamin Shoppe store has essential vitamins, minerals, and many natural supplement options. These items can also be narrowed down by adult type, women, men, children, and dietary needs. 

Search Features

With over 26,000 supplements Vitamin Shoppe makes it easy to navigate within its website to find what you are looking for. Searching items such as women's health, dietary supplements, multivitamin, or a probiotic is simple with the search bar at the top of the site. Product filtering is also an option,  based on brands, pill form, customer rating,  supplement strength, and even the scent. 

Free Shipping on Orders Over $25

Another positive aspect of Vitamin Shoppe is their shipping policy. Free shipping is available on all online orders of $25 dollars or more. This is one of the lower free shipping rates we have seen among vitamin stores. Typically an order can be shipped within 48 hours. Next day shipping and second-day shipping is available. Shipping rates for international orders may vary.

Healthy Awards Program

When you make a purchase online you are automatically enrolled in the Healthy Awards program. Points are earned every time you make a purchase; this is generally one point for every dollar spent. Once you earn 100 points you are awarded $5 credit to spend in the store. The points can range up to 7500 which can earn you $540 in credit that you can apply to anything in the store. This loyalty program is beneficial to customers as it automatically signs you up so you are always earning points. The number of points needed to receive credit is fairly manageable and there are a number of different rewards for different point values ranging from $100 to $540. The Vitamin Shoppe also has a V.I.P. club for members who spend more than $1000 dollars in a calendar year. This V.I.P. membership gives its members exclusive deals and promotions.

The Bad

  • Lacking Details on Products
  • Pop-up Issues
  • PayPal Returns

Lacking Details on Products

While the products on Vitamin Shoppe have a short bulleted list that gives the consumer information on the product, they are lacking in further details about their products. Most of the information provided for products is the nutrition label. They have very little general information about items. This might leave some with questions on an item.

Pop-up Issues

Although having the option to chat with a live health specialist is a good thing, after you select no thanks, the pop up continues to show up while browsing the site. This could interrupt a shopping experience and is unnecessary since there is a button at the top of the page to begin a chat at any time.

PayPal Returns

Vitamin Shoppe has a standard return policy, they accept returns for up to 30 days after the purchase. However, when you use PayPal to purchase items, your money is only returned to you in store credit. This could be a deterrent for shoppers who use PayPal as their preferred payment choice. Also, there is not an option to price match competitors prices or promotions.

The Bottom Line

Vitamin Shoppe has a relatively low rate to receive free shipping. The Healthy Awards club is a beneficial addition to the customer experience since they automatically earn points on every purchase. While the product information is minimal, overall the site is user-friendly and is a good choice for someone looking for a variety of health products from a reliable source.

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User Reviews

Star Rating

3.8
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19 Reviews

Review Breakdown

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Jilly

July 25th, 2020 Melbourne, FL DETAILS arrow_drop_down
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I ordered a product for in store pick-up. The order went through and they took my money through pay-pal. Nearly 24 hours later I get an e-mail stating they DO NOT even have that product on the shelf. Now I'm out the pay pal fee and will have to fight for my money back. This was a scam. How can you not know you don't have that product on shelf for pick-up? Think twice about ordering here. I just read that if you use pay-pal you only get store credit. Rip-offs.

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Alexander Johnson

July 14th, 2020 Burbank, CA DETAILS arrow_drop_down
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A lot of my vitamin purchases are made online and vitamin shopped always pops up. They Have some awesome two for one deals. Love these people

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Rocio Diaz

March 20th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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The Vitamin Shoppe is becoming increasingly obsolete and unpopular as competitor marketing has been on the rise. However, Vitamin Shoppe has definitely the largest selection of vitamins on the market.

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Ashley Roberts

March 8th, 2020 Norcross, GA DETAILS arrow_drop_down
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The vitamin shoppe has all of the hard to find vitamins in stock and it is pretty affordable

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Erin Glendening

March 7th, 2020 Slidell, LA DETAILS arrow_drop_down
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I buy all of my biotin and B12 at the vitamin shop. They have an expansive selection of vitamin pills at the store the customer service is immaculate.

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AJ & Maria Ferguson

March 6th, 2020 Riverton, UT DETAILS arrow_drop_down
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My husband really likes the Vitamin Shoppe. We love getting rewards back and knowing when they have special deals for the products we use.

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take7

February 27th, 2020 Cheyenne, WY

The staff is very helpful and friendly. Comparing prices to amazon it was a good price to do in the store close to me. They had a good selection and good stock.

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Robert Wilson

February 24th, 2020 Bethesda, MD DETAILS arrow_drop_down
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I use the Vitamin Shoppe in Rockville, MD about twice a year. They have a better feel than other vitamin shops I have used. I usually wait for their sales before I buy - when they do have them they are hard to beat - especially during their Semi-Annual sale. Wide-variety of every vitamin or supplement you can imagine. They never have not had something I was interested in. People run from very knowledgeable to basically ignorant but are always nice. Will continue to use them.

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Amanda

February 8th, 2020 Montebello, CA DETAILS arrow_drop_down
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I love the assortment of vitamins and supplements that Vitamin Shoppe offers. They also have a really good return and exchange policy.

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Angelina Hamilton

February 8th, 2020 Gulfport, MS DETAILS arrow_drop_down
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Large selection. If you can’t find what you are looking elsewhere chances are they will have it!

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Darbles32

February 4th, 2020 Managua, MN DETAILS arrow_drop_down
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I have always gone to vitamin shoppe usually because their location is closest to me but they have always had what I was looking for

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Cam McClellan

January 27th, 2020 Magna, UT DETAILS arrow_drop_down
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Do you have a good selection of natural products and herbs but it does smell funny in the stores.

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Michelle W

December 16th, 2019 Coraopolis, PA

Great store to get the vitamins you need. There is a bottom and top shelf for you to choose from what price point you'd like to be at, which is awesome after I get my paycheck for my more expensive vitamins.

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Cindy

November 14th, 2019 Clarkston, WA

Do not shop at vitamin shoppe! They except fraudulent cards and don’t back their product!!!

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Tracy Hill

June 19th, 2019 Draper, UT DETAILS arrow_drop_down
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I like this vitamin store because the customer service was exceptional and I was able to find exactly what I needed. I was also able to receive great recommendations and information from them.

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Mona

October 14th, 2016 Chambersburg, PA

Very bad Very unstable chat line Do not have items needed for special issues

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kema

July 25th, 2016 GA

Been shopping here for years..Have absolutely no complaints.. They are awesome..

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stacey

September 20th, 2015 Saint Joseph, MO

I like the site...wish they had more herbal choices

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Cindy

July 19th, 2015 Milwaukee, WI

More coupons please!

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