LuckyVitamin began three generations ago with a family interested in helping others live healthier. Starting with a pharmacy in 1956, the Wolf family became frustrated with western medicine and wanted to do more with natural wellness and alternative medicine. They opened a health and nutrition store in 1996, offering a wider variety of services and products for health. The website, LuckyVitamin.com, was opened in 2005 to present to the larger public its products that help improve health and overall well-being.

Check Out LuckyVitamin Reviews from Real Customers

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The Good

  • Positive Reviews
  • Online Retailer
  • Thorough Product Information
  • 90 Day Return Policy
  • Free Shipping on Orders Over $49
  • Lucky Rewards

Positive Reviews

With over 1,600 reviews, LuckyVitamin scores extremely high within the vitamins and supplements industry. The average rating is over 4.5 stars and is currently ranked higher than most of its competitors.

Online Retailer

LuckyVitamin has created a global e-commerce market through its online store. The company is reaching not only inside the United States but to over 40 other countries.

Thorough Product Information

The LuckyVitamin site provides thorough information on each product. With the mission to provide health and wellness to all customers, each product page is filled with helpful information including comprehensive product descriptions, ingredients, suggested use, warnings, manufacturer info, and customer reviews. If you want additional information, it will link you to articles related to that product. This allows consumers who want information about the product in general to get a wide view of this product, the specific brand, and the general uses. 

From the site, you can access any of its 24 categories of products. The most popular including Nutritional Supplements, Personal Care & Beauty, Vitamins & Minerals, Food & Snacks, and Sports Nutrition. Whether its sports dietary supplements or overall health and wellness we are positive that you will find what you are looking for. 

Each product view includes a picture of the nutrition label so it can be viewed just as it would be on the actual product. This leaves little to the imagination about what the customer is getting when they purchase the vitamin. The LuckyVitamin site is also very thorough on its return policy information.

90-Day Return Policy

This company accepts opened or unopened items 90 days after the purchase. LuckyVitamin includes specific, step-by-step instructions on how to return items. It also includes what to do in special cases and which brands do not apply to this policy.

Free Shipping on Orders Over $49

When shopping on LuckyVitamin you'll receive free shipping when you spend more than $49. The site keeps track of this, letting you know how much more is needed to obtain the free shipping. It also offers free shipping on certain promotional items. When checking out an auto-ship service is available with a discount applied instantly to the order. Consumers can choose how often the products are shipped and are notified before each shipment is sent out to give them a chance to cancel the order if desired.

Lucky Rewards

LuckyVitamin offers a rewards program for its customers called Lucky Rewards. When consumers sign up for a free MyLucky Account, they earn one Lucky Rewards Point for every dollar spent. Certain promotional items may also be worth more points. Once consumers earn 500 points, $5 in cash is applied to their account. 

The Bad

  • Website Navigation
  • Flaws in the Rewards Program

Website Navigation

Although the site is extremely detailed and thorough on its information, this can make it a little hard to navigate. There are multiple pages a user must go through before getting to a page with actual products on it. It also has 24 categories of products which, while some may find helpful, others may find it is too many and makes browsing difficult. 

Flaws in the Rewards Program

While it is good that this company even has a rewards program, its program is not competitive in the industry. Because you only earn, generally, one point for every dollar spent, a customer must spend approximately $500 dollars to receive $5 in credit and the consumer must wait 45 days after they've earned the points to use the credit. The rewards program also does not discuss any other options for credits besides the 500 points for $5.

The Bottom Line

LuckyVitamin has helped thousands of consumers enjoy life more fully with its extensive list of products. However, it does not have the most "rewarding" rewards program, and its site is a bit more difficult to navigate than other sites. It does provide services that make it one of the best vitamin stores we have reviewed. Its auto-ship feature is very useful for returning clients, the site provides a lot of helpful, detailed information about a large number of vitamins, minerals, and herbs.

Above all the customer reviews truly show the quality of LuckyVitamin. If you are looking for a lot of options and plentiful information about vitamins and nutritional supplements, LuckyVitamin would be one of our top choices.

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User Reviews

Star Rating

4.6
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2,175 Reviews

Review Breakdown

5 star
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4 star
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Alessandra

October 1st, 2019 DETAILS arrow_drop_down
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Great product range (particularly given I’m from Australia and we can’t source many quality USA products here), easy to navigate website and great delivery service.

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Joy Hill

October 1st, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Great place to pick up vitamins and other supplements. If you wait for a coupon you can get some sweet deals.

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Rose

September 30th, 2019 East Flat Rock, NC DETAILS arrow_drop_down
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Items from my order were put on backorder. I was not given any information as to when they might ship or any follow up information. Over a week after receiving the other items from my order, I could still not get any information. I felt forced to cancel the backordered items. There is not any easy way to contact anyone about issues after an order has been made. The online chat requires about an hour to even begin. Time that requires someone to continuously stare at a computer screen until they get around to you (Roughly an hour). If you do not respond immediately, you are dropped from the chat. At which time you are forced to start all over. I have been a LuckyVitamin customer for many years. However, with this most recent order I no longer feel valued.

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Sheila Bliss

September 30th, 2019 Wannaska, MN DETAILS arrow_drop_down
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You had what I wanted at the best price - thank you! Shipping was pretty fast, too!

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Angela Tartaglino

September 27th, 2019 Riverview, FL DETAILS arrow_drop_down
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LV is a great supplemental option (as a second source) for my health and wellness products. Carry a great selection of cruelty free brands that i use all the time. LV really should think about offering better coupon deals though. LV has stiff competition that i find myself turning to more often.

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Emma Boobier

September 27th, 2019 DETAILS arrow_drop_down
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My son has not slept more than three hours a night since the beginning of June. I stumbled on Lucky Vitamin on a whim, trying to find a herbal remedy to help both my son and I return to normal routine of sleep. Well wasn't I lucky?! Such a wonderful array of products accessible on a easy and welcoming website. Thank you for providing me with a platform which offers me plentiful options to try and reestablish a good sleep routine with my son.

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Tom Brown

September 27th, 2019 North Manchester, IN DETAILS arrow_drop_down
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We have been a loyal customer for years until recently. Our most recent order was Aug. 27 and we have only received one item of eight. I have tried to contact their customer service department by phone and on line and was unable to reach them. Am no longer a customer!

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Alesha

September 27th, 2019 Huntsville, AL DETAILS arrow_drop_down
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More often than not when I come to your site now the item is backordered that I am after.

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Joshua Criddle

September 23rd, 2019 Eagle Mountain, UT DETAILS arrow_drop_down
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Terrible experience. Have had issues. They have no phone number, but only chat and they never respond to emails or chats. I was on hold for 3 hours on chat. It took a week longer for delivery of a product than originally stated. They keep you in queue and on hold for hours at a time when trying to contact them. The product didn’t work as it has from other companies in the past, because it was overheated in the box it was sent in, and sat way too long.

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Melissa Howell

September 20th, 2019 Fayetteville, NC DETAILS arrow_drop_down
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Lucky Vitamin always has the products I'm looking for, including great customer service and good prices.

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Petey

September 19th, 2019 Woodinville, WA DETAILS arrow_drop_down
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Lucky vitamin is so easy to navigate and to find exactly what I need and I love the additional savings with autoship and other promotional offers that save me money.

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Dee

September 19th, 2019 Minneapolis, MN DETAILS arrow_drop_down
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Best price for my product. I have used this product for years Great for female issues.

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Judy B

September 17th, 2019 Webster, TX DETAILS arrow_drop_down
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Lucky Vitamin has everything we need. If back-ordered, the item(s) are shipped within 2 to 3 days.

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Suzi

September 17th, 2019 Vancouver, WA DETAILS arrow_drop_down
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I placed an order for 3 bottles of vitamins August 31, received my order September 13 ... almost two weeks! Then one of the bottles was broken! I tried to call, they referred me to the live chat feature. Twice I have had my live chat terminated! I am very frustrated with their customer service and hope to get a refund. I’ll never order from Lucky Vitamin again!

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Lisa

September 17th, 2019 Wichita, KS DETAILS arrow_drop_down
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I like that I can find certain items here that I can’t find in stores, like ginger mints!

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MaryAnn

September 17th, 2019 Baltimore, MD DETAILS arrow_drop_down
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Whenever there has been a question or concern, I call Lucky Vitamin and the folks are always helpful AND cordial. The products are high quality, they are shipped in a very timely manner and this organization is committed to customer satisfaction! Many thanks Lucky Vitamin!!

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Amanda

September 17th, 2019 Republic, WA DETAILS arrow_drop_down
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Is Lucky Vitamin going out of business???? They used to be great but something has happened with this company and they are absolutely horrible now! Save yourself the frustration of CONTINUOUS back ordered items, shipping issues, and most recently nonexistent shady HORRIBLE CUSTOMER SERVICE! Don't be fooled by the "great prices" and all the wonderful products they "supposedly" sell. You will never be able to purchase these items as they will ALWAYS be on back order and will never arrive. Do yourself a favor and order someplace else like myself and apparently many others are doing now:)

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MBCA

September 17th, 2019 Newbury Park, CA DETAILS arrow_drop_down
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I found the best price for Squigle Tooth Paste at LuckyVitamin.com. (Squigle is THE best tooth paste if you get canker sores! It’s mild, does not burn, taste good and seems to help my canker sores heal faster!) I have been ordering from Lucky Vitamin for years. Shipping takes about a week, but that’s ok if shipping is free. The only continuing problem I’ve had with my orders is their packaging. The vinyl shipping bags have either not been sealed completely or they have not put enough packing stuffing inside the shipping boxes. Products flop around inside the boxes and get damaged repeatedly.

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Beth

September 17th, 2019 Questa, NM DETAILS arrow_drop_down
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Easy to order online. Wide variety of products.

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Patricia Mullen

September 12th, 2019 Colorado Springs, CO DETAILS arrow_drop_down
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Too many items are on Backorder. They are either delayed indefinitely or not received at all.

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Don Stephens

September 12th, 2019 Milwaukee, WI DETAILS arrow_drop_down
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I found exactly what I was looking for at LuckyVitamin and the prices are the best I've seen with the product I ordered. I certainly recommend LuckyVitamin to those seeking health products to check them and I guarantee you will not be disappointed.

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Adam

September 12th, 2019 Varysburg, NY DETAILS arrow_drop_down
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Website acts up while trying to look at things or when trying to checkout. Also runs slow at times Great selection of items. Did notice some items i ordered in the past are now longer available which was disappointing

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Michael Nowakowski

September 11th, 2019 Tustin, CA DETAILS arrow_drop_down
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Order arrived quickly. Very happy with my purchase, thanks again!!

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Jenny W.

September 9th, 2019 Buffalo, WY DETAILS arrow_drop_down
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I have ordered from Lucky Vitamin for a few years now because I trust the products they offer and the prices are always the best.

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Rod M

September 9th, 2019 Sycamore, IL DETAILS arrow_drop_down
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Ordered gallons of apple cider vinegar, they shipped quick! I’m very happy with LuckyVitamin!!

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Craig Borkowski

September 9th, 2019 Howell, MI DETAILS arrow_drop_down
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Intuitive website with fair prices. Product selection includes items of interest to me.

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Diane

September 6th, 2019 Fort Collins, CO DETAILS arrow_drop_down
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I always LOVE looking through the Lucky Vitamin website. There are SO many choices on things I use everyday, as well as items that I can only find through Lucky Vitamin. Sure glad I found this on-line store for so many products! Way to go !

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Verdis Ellis jr

September 4th, 2019 St Louis, MO DETAILS arrow_drop_down
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good I enjoy buy form luck vitamin price are very good

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Cordell

September 4th, 2019 Antioch, CA DETAILS arrow_drop_down
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What happen to the fast & free delivery ? I have not received my order to try the product Green Juice. so at this point I cannot give you a review of the product.

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Janeylu

September 4th, 2019 Emmet, AR DETAILS arrow_drop_down
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Delivery was slow. I ordered on 8/16, & didn't receive my order until 8/28. I regretted ordering the Lily's chocolate chips, they were completely melted together. This was a first for me, I'm usually very happy with your products and your service.

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Maria Bjarnov

September 4th, 2019 Buffalo, NY DETAILS arrow_drop_down
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I always have a great experience at Lucky Vitamin.!Matt M has been instrumental in this. He follows up on my orders and quickly, easily and effortlessly takes care of any problems I experience with backorders or replacement of products arrived damaged, etc. I love the large variety of natural items that I am able to order and having Matt to answer any questions that I might have about the products. Also love being able to get everything I need at one place!

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Lyn H.

September 4th, 2019 Las Vegas, NV DETAILS arrow_drop_down
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Ordering from Lucky Vitamin is easy, fast, and prompt responses to questions have always been provided. Access to many of the products I use for a healthy life are available with great prices - discounts and promos are extra incentives! My orders have always shipped and arrived as promised. Knowing I can easily obtain these products and supporting a long-standing company makes life easier. Thank you!

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Jen

September 4th, 2019 Lake Worth, FL DETAILS arrow_drop_down
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LV is a great site, user friendly and competitively priced.

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Linda

September 4th, 2019

Excellent variety of products , more than I expected. I found the products I was in search of and more. I look forward to buying more from Lucky Vitamin !

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Ray

September 4th, 2019 Fayetteville, NC DETAILS arrow_drop_down
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Good product selection. I like that it’s tax free. Sales could be more often. I worked in this industry for 40 years and know that mark ups and and additional manufacturers promos.

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Colette

September 4th, 2019 Santa Fe, NM DETAILS arrow_drop_down
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Prices are great! Customer service is awesome! Shipping is kinda slow. But it's the packaging that gets me. Everything thrown into a box with a piece of bubble wrap on top. Items come smashed or broken. Lucky Vitamin WILL gladly replace the items. But, it is a hassle. But I have to tell you the truth, I just keep coming back to Lucky Vitamin!

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M. Stebb

August 29th, 2019 Elk, WA DETAILS arrow_drop_down
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Don’t order from these people. Their “customer service” is just automated responses.

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CK

August 29th, 2019 Mission Viejo, CA DETAILS arrow_drop_down
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Had an issue with an item (a glass water bottle where the rubber rings absorbed a strong patchouli smell from where the bottle was in storage) and I was refunded the amount w/o having to go to the post office to return the item. Thank you.

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Kathy M.

August 29th, 2019 DETAILS arrow_drop_down
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Great prices & fast delivery. Love Lucky Vitamin.

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Suzan O Farris

August 29th, 2019 DETAILS arrow_drop_down
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There is no way to TALK to a customer service rep anymore. They sent my order to the wrong address even though I had changed the address before I placed the order and are now giving me the run around via live text messaging. I need to be sitting with my feet up in the air, not at this computer. I hate their new platform for complaints. I am taking my business elsewhere.

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Janice Foxx

August 28th, 2019 Fort Lauderdale, FL DETAILS arrow_drop_down
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I have tried many websites for my beauty and health needs. By far, Lucky Vitamin has to be the #1 website for many reasons. First, the website offers the most items and value for products I need. I cannot buy the products I need at any store in my area that comes close to the price and convenience. I donot have to waste time and gas trying to find what I need. I LOVE Lucky Vitamin for its numerous item selections and customer service. I highly recommend Lucky Vitamins for your every need.

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Robert Morris

August 28th, 2019 Portland, OR DETAILS arrow_drop_down
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I do not like this new (?) policy of minimum order amounts for certain products. Please rescind it.

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Martha J. Lamey

August 27th, 2019 Ocean Springs, MS DETAILS arrow_drop_down
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I love the variety of brands and the prices are very good . Have never had problem with any item I have ordered . The shipping is very fast and love the deals I can get on the Items that I purchase.

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Dan Johnson

August 26th, 2019 Pittsburgh, PA DETAILS arrow_drop_down
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Caution! The seller demanded payment outside amazon because they "miscalculated" the shipping costs. They refused to refund my purchase because supposedly my package was in transit. So, whatever you think you're paying this merchant, add 20% and expect to deal with delays (if you get your package at all), wasted time, and a saccharine customer service that will never rectify an error. They persisted in this behavior even after Amazon asked them to relent, which raises the question why they are still allowed to trade on their website.

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Pamela

August 26th, 2019 Sacramento, CA DETAILS arrow_drop_down
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I like free shipping , discounts and no tax. I get all of this with LuckyVitamin. I'm trying their essential oils this time, I have used Now oils in the past but Lucky offered a better price.

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MM

August 26th, 2019 Danville, KY DETAILS arrow_drop_down
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Great prices and selection. I especially love that LV carries Vita Logic!

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Ingrid

August 26th, 2019 Santa Monica, CA DETAILS arrow_drop_down
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User friendly and great products to buy.

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Denise L.

August 23rd, 2019 Stamford, CT DETAILS arrow_drop_down
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I shop at LuckyVitamin for the convenance and ease in ordering. Also to buy those Hard to find items that you can no longer find in stores. (Ex. Bought at Whole Foods: 2Chic Avocado & Oil Lotion & Body Wash. They No longer carry and was able to find them at a the better price thru Lucky's!)

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Stacey Perez

August 23rd, 2019 La Puente, CA DETAILS arrow_drop_down
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I love this company! Always happy with the products and experience when I shop here!

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Kathy

August 22nd, 2019 Delphos, OH DETAILS arrow_drop_down
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I was very pleased when I started with Lucky Vitamin. But now, I'm becoming more frustrated with the usual items that I order, are increasing to be backordered.