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LuckyVitamin began three generations ago with a family interested in helping others live healthier. Starting with a pharmacy in 1956, the Wolf family became frustrated with western medicine and wanted to do more with natural wellness and alternative medicine. They opened a health and nutrition store in 1996, offering a wider variety of services and products for health. The website, LuckyVitamin.com, was opened in 2005 to present to the larger public its products that help improve health and overall well-being.

Check Out LuckyVitamin Reviews from Real Customers

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The Good

  • Positive Reviews
  • Online Retailer
  • Thorough Product Information
  • 90 Day Return Policy
  • Free Shipping on Orders Over $49
  • Lucky Rewards

Positive Reviews

With over 1,600 reviews, LuckyVitamin scores extremely high within the vitamins and supplements industry. The average rating is over 4.5 stars and is currently ranked higher than most of its competitors.

Online Retailer

LuckyVitamin has created a global e-commerce market through its online store. The company is reaching not only inside the United States but to over 40 other countries.

Thorough Product Information

The LuckyVitamin site provides thorough information on each product. With the mission to provide health and wellness to all customers, each product page is filled with helpful information including comprehensive product descriptions, ingredients, suggested use, warnings, manufacturer info, and customer reviews. If you want additional information, it will link you to articles related to that product. This allows consumers who want information about the product in general to get a wide view of this product, the specific brand, and the general uses. 

From the site, you can access any of its 24 categories of products. The most popular including Nutritional Supplements, Personal Care & Beauty, Vitamins & Minerals, Food & Snacks, and Sports Nutrition. Whether its sports dietary supplements or overall health and wellness we are positive that you will find what you are looking for. 

Each product view includes a picture of the nutrition label so it can be viewed just as it would be on the actual product. This leaves little to the imagination about what the customer is getting when they purchase the vitamin. The LuckyVitamin site is also very thorough on its return policy information.

90-Day Return Policy

This company accepts opened or unopened items 90 days after the purchase. LuckyVitamin includes specific, step-by-step instructions on how to return items. It also includes what to do in special cases and which brands do not apply to this policy.

Free Shipping on Orders Over $49

When shopping on LuckyVitamin you'll receive free shipping when you spend more than $49. The site keeps track of this, letting you know how much more is needed to obtain the free shipping. It also offers free shipping on certain promotional items. When checking out an auto-ship service is available with a discount applied instantly to the order. Consumers can choose how often the products are shipped and are notified before each shipment is sent out to give them a chance to cancel the order if desired.

Lucky Rewards

LuckyVitamin offers a rewards program for its customers called Lucky Rewards. When consumers sign up for a free MyLucky Account, they earn one Lucky Rewards Point for every dollar spent. Certain promotional items may also be worth more points. Once consumers earn 500 points, $5 in cash is applied to their account. 

The Bad

  • Website Navigation
  • Flaws in the Rewards Program

Website Navigation

Although the site is extremely detailed and thorough on its information, this can make it a little hard to navigate. There are multiple pages a user must go through before getting to a page with actual products on it. It also has 24 categories of products which, while some may find helpful, others may find it is too many and makes browsing difficult. 

Flaws in the Rewards Program

While it is good that this company even has a rewards program, its program is not competitive in the industry. Because you only earn, generally, one point for every dollar spent, a customer must spend approximately $500 dollars to receive $5 in credit and the consumer must wait 45 days after they've earned the points to use the credit. The rewards program also does not discuss any other options for credits besides the 500 points for $5.

The Bottom Line

LuckyVitamin has helped thousands of consumers enjoy life more fully with its extensive list of products. However, it does not have the most "rewarding" rewards program, and its site is a bit more difficult to navigate than other sites. It does provide services that make it one of the best vitamin stores we have reviewed. Its auto-ship feature is very useful for returning clients, the site provides a lot of helpful, detailed information about a large number of vitamins, minerals, and herbs.

Above all the customer reviews truly show the quality of LuckyVitamin. If you are looking for a lot of options and plentiful information about vitamins and nutritional supplements, LuckyVitamin would be one of our top choices.

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User Reviews

Star Rating

4.6
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2,072 Reviews

Review Breakdown

5 star
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4 star
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3 star
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1 star
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wendy
November 13th, 2019 Staatsburg, NY DETAILS
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easy ordering. good selection. Found things I can't find anywhere else

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Amelie Appetiti
November 13th, 2019

I would like you find a way to reduce the taxes and fee for European people. I really love your company but it is so expensive for European people so that I can't really order all what I would like...

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Mark Kitzmiller
November 13th, 2019 Dayton, OH DETAILS
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LuckyVitamin had the bar soap I couldn't find anywhere else and it was easy to order and shipped quickly. I have since ordered more of it and found another product that looked good so I ordered that too. It was also nice that they sent a coupon along with my first order to save on my second order.

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Jennifer
November 13th, 2019 Saint Charles, IL DETAILS
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LuckyVitamin often provides a less expensive option than you can find on Amazon or any other site. I was happy to discover that bulk discounts are available on so many LuckyVitamin products as I always prefer to buy in bulk and save.

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Marsha
November 13th, 2019 Davis, CA DETAILS
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I was quite dissappointed with waiting 3 months for my order. Totally unacceptable and will never order anything if it's on backorder with Lucky Vitamin. Also, customer service seemed to be sparse as well. Totally different from past experiences I've had with the company. I won't be relying on Lucky Vitamin anymore after most recent order with Lucky Vitamin.

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TROY SIMS
November 13th, 2019 Bowie, MD DETAILS
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They always have a great selection at reasonable prices. I have been ordering from them for like 10 years and continue to appreciate their quick delivery, selection, prices, and packaging. RECOMMENDED

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Gerry
November 13th, 2019 Macomb, MI DETAILS
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I experienced Fast and good service on my order. The order arrive in good shape and within two or three days.

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Diane
November 8th, 2019 Miami Beach, FL DETAILS
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As a rule Lucky has been my 'go to' for the things I need and use; however, both iHerb & Amazon have been matching Lucky's prices, with a lower (iHerb: $20.00), or no (Amazon $.0 for Prime members) minimum for free shipping. The last order I placed was delayed for such a long time, though the 1 item which shipped immediately, ironically was the one I had ordered from iHerb. I messaged Joseph as I was getting ready to cancel the rest of the order and he responded immediately to let me know it would ship that day. Joseph, has been delightful to speak with, very helpful & knowledgeable, but I am uncertain that that will be enough for me to continue as a customer. Time will tell.

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Mike D
November 8th, 2019 Ocean Springs, MS DETAILS
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Based on my last purchase only, my review is horrid! Up until now, lucky vitamin has been great. This last order took over 2 months to get. Totally unacceptable.

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EI
November 8th, 2019 DETAILS
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I was very pleased with the product ordered, the price and the fast shipping to Australia.

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Jane
November 1st, 2019 Stillman Valley, IL DETAILS
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Lucky Vitamin service was easy and timely. Only issue was that over half of my order was backordered for a more than a month before I received it,,,, the good news was that LuckyVitamin did not charge for the back ordered portion until the back ordered portion was shipped to me.

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Debbie
October 31st, 2019 Middletown, MD DETAILS
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I only needed one item this time. Unfortunately for Lucky Vitamin, it was out of stock and on backorder. The item did not come in for 2 months. Thankfully, LV continued to let me know the status of the order. They did a very nice job. Although the box did arrive before they said it was coming. :) Keep up the good work.

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Linda
October 31st, 2019 Seaford, DE DETAILS
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I have been using products from Lucky Vitamins since 2015 and have been very satisfied with products I have tried. When uncertain as to what I should use, there are many informative produces with great resources to learn about. I have now auto-ship most of my choices, because I don't have to worry about running out of a good thing.....

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Catherine
October 31st, 2019 Avon Lake, OH

I was very pleased with your service and promptness with keeping me updated as to my order when it was back ordered. I am not in need of anything more at this time, but definitely will check in with you if I do. Thank you.

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Tina Harvey
October 29th, 2019 Port Huron, MI DETAILS
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Best prices on many of my favorites! Fast shipping and friendly service.

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Janine
October 29th, 2019 DETAILS
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Great company who ship fast,make sure you have selected taxes&customs included in your order. I have ADHD so I need melatonin and this site delivers

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Dawn
October 28th, 2019 Butternut, WI DETAILS
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Lucky vitamin is great, because you all have everything I need right here. Don’t have to keep searching. Everything is right here. Love that! It was very easy. See you again soon!!

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VJO
October 28th, 2019 Saint George, UT DETAILS
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Product ordered is less expensive than ordering directly from manufacturer. Shipping time arrived 5 days earlier than time promised. All in all, quality of service exceeds average of other companies with online sales.

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Cat1
October 28th, 2019 Broken Arrow, OK DETAILS
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Easy order with a great selection & sale prices plus points earned!

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Matt
October 28th, 2019 DETAILS
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Low prices, easy to navigate site, very helpful chat bot (wow), and super simple checkout. Can't complain!

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Jim Rebello Jr
October 28th, 2019 Assonet, MA DETAILS
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Usually excellent. However last order , extreme delay in filling back order.

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Giannie
October 25th, 2019 DETAILS
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easy to buy, still have to lower prices, sometimes too expensive

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Eileen Proctor
October 25th, 2019 DETAILS
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Lucky Vitamins has been able to supply some very special items that I was searching for. Pricing is always a plus when ordering. I like the "quantity" discounts available on multiple items of the same label. Saving $$$ and getting a quality product is what we all are looking for.

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Andrea
October 23rd, 2019 DETAILS
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I live in Canada and unfortunately cannot find the brand of probiotics that my doctor recommended me to take in Canada. Lucky Vitamin makes ordering very easy and has shipping options that allow me to pay any cross-border fees upfront. VERY convenient!

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Brenda
October 22nd, 2019 Franklin, TN DETAILS
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Website slower and more difficult to navigate than competitors. REALLY dislike the minimum quantities now attached to many items. Do not wish to risk trying new products if I have to order multiples. No option to check out with Shoprunner 2 day! What happened to that? Also noticed price increases on my Seventh Generation products that are no longer competitive with Target and Walmart.

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Michelle
October 22nd, 2019 Santa Fe, NM DETAILS
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I don’t like that I have to pay $9.00 for USPS Priority when it should cost no more than $6-7 at the most.

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DD461
October 21st, 2019 Irwin, PA DETAILS
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Their website is easy to use, and the purchase procedure is quick and reliable

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Dr George
October 21st, 2019 Greensboro, NC DETAILS
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Variety of products and quick shipping. I love the variety and organization of the site. I have ordered often from this site and I have always been pleased.

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Michelle
October 21st, 2019 Danville, IL DETAILS
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The products we purchase are a great price. Cheaper than what we normally pay at our local store. We can find the same brands, too. I appreciate how easy it is to order and save money.

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Bob
October 21st, 2019 Wilderville, OR DETAILS
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Non-existent customer service. Could not reach a human on the phone, nor human on chat, it was a "bot"! No way to explain the issue to a "bot".... Sent two e-mails, got auto acknowledgements, never ever heard from a human. Had to refuse delivery from Fedex and dispute the charge with Mastercard. Will NEVER order from Lucky Vitamins again!

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Genevieve Rohan
October 21st, 2019 Tollhouse, CA DETAILS
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I stopped buying from Lucky Vitamins after being a multi-year customer. They are very slow in shipping (up to two weeks) and have a website that does not allow you to purchase an item one time. I realize that they want return business, but as a customer I felt pigeon holded. If I could, I would given them 0 stars for the frustrations I experienced with them. I am now trying Vitacost.

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Jessica
October 21st, 2019 Sheboygan, WI DETAILS
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Easy and trustworthy! Thanks for shipping Eclectic brand!

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Donna, Schenectady, NY
October 21st, 2019 Schenectady, NY DETAILS
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prompt service, good pricing. one product on backorder, but notified quickly. love that it is a family owned company. love the back story. American company. that all means something to me.

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Beverly J Wheeler
October 18th, 2019 Winterset, IA DETAILS
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I have ordered from Lucky Vitamin for several years. I like Lucky Vitamin because they offer products that are Organic, Vegan, Gluten Free & NGMO! My biggest complaint is when they discontinue products that I like & use, and/or are back-ordered. Most of my orders have arrived quickly & in good shape.

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Keyyyy5
October 16th, 2019 Indiana, PA DETAILS
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I forgot to enter my coupon code at checkout and I contacted within 20 min of placing my order to see if they could price adjust for me. I got a response saying that it would be adjusted in 24-48 hrs. It has been over a week and I haven’t heard anything. However, everything else about my experience was ok. I would buy from the website again.

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Magnolia Hill
October 16th, 2019 LaRue, TX DETAILS
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Customers should be advised BEFORE ordering if an item is not in stock. When there's a problem, you can't talk to a real customer service person, you can only get lost in their online maze. Horrible experience. Strongly suspect this is a front for an Asian drop ship company.

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Loretta
October 15th, 2019 Nashville, TN DETAILS
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The variety of available products and brands is impression. I always find something unique to try.

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Amanda
October 15th, 2019 Monroe, IA DETAILS
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I love the Lucky Aromas brand essential oils. They smell great and work great.

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Catgirl
October 15th, 2019 San Jose, CA DETAILS
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Excellent customer service and great promotions that help save alot of money on already lower prices!

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Phillip Milks
October 15th, 2019 Tucson, AZ DETAILS
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too many back ordered items; otherwise good service

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Ben
October 11th, 2019 Marshall, NC DETAILS
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SAD almost non-existent SLOW customer service Checkout does not show net discounted price for each item Got charged shipping to return defective item and it took a weeks worth of e-mails to get a credit!

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alan k.
October 11th, 2019 New York, NY DETAILS
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I love LuckyVitamin.com, however, the ONLY problem I have, is that sometimes the item I order (every month), is on backorder. This means, that I have to make sure to re-order EARLY, so as to ensure that I get it on time.

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Sean McKinnon
October 11th, 2019 Giddings, TX DETAILS
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Great Selection, Plenty of quality products and supplements

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Rob g
October 2nd, 2019 Bolingbrook, IL DETAILS
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Very good products, prices and fast shipping!! What more could you want..

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Bob H
October 2nd, 2019 Amityville, NY DETAILS
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Good explanation of products and discounts for auto ship and buying more than 1 bottle at a time

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Alessandra
October 1st, 2019 DETAILS
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Great product range (particularly given I’m from Australia and we can’t source many quality USA products here), easy to navigate website and great delivery service.

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Joy Hill
October 1st, 2019 Pleasant Grove, UT DETAILS
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Great place to pick up vitamins and other supplements. If you wait for a coupon you can get some sweet deals.

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Rose
September 30th, 2019 East Flat Rock, NC DETAILS
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Items from my order were put on backorder. I was not given any information as to when they might ship or any follow up information. Over a week after receiving the other items from my order, I could still not get any information. I felt forced to cancel the backordered items. There is not any easy way to contact anyone about issues after an order has been made. The online chat requires about an hour to even begin. Time that requires someone to continuously stare at a computer screen until they get around to you (Roughly an hour). If you do not respond immediately, you are dropped from the chat. At which time you are forced to start all over. I have been a LuckyVitamin customer for many years. However, with this most recent order I no longer feel valued.

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Sheila Bliss
September 30th, 2019 Wannaska, MN DETAILS
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You had what I wanted at the best price - thank you! Shipping was pretty fast, too!

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Angela Tartaglino
September 27th, 2019 Riverview, FL DETAILS
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LV is a great supplemental option (as a second source) for my health and wellness products. Carry a great selection of cruelty free brands that i use all the time. LV really should think about offering better coupon deals though. LV has stiff competition that i find myself turning to more often.

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