LuckyVitamin began three generations ago with a family interested in helping others live healthier. Starting with a pharmacy in 1956, the Wolf family became frustrated with western medicine and wanted to do more with natural wellness and alternative medicine. They opened a health and nutrition store in 1996, offering a wider variety of services and products for health. The website, LuckyVitamin.com, was opened in 2005 to present to the larger public its products that help improve health and overall well-being.

Check Out LuckyVitamin Reviews from Real Customers

Top Ranked Companies

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6.3 Overall Score
4.4
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(110)
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#3 Walgreens chevron_right
6.2 Overall Score
4.5
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(132)

The Good

  • Positive Reviews
  • Online Retailer
  • Thorough Product Information
  • 90 Day Return Policy
  • Free Shipping on Orders Over $49
  • Lucky Rewards

Positive Reviews

With over 1,600 reviews, LuckyVitamin scores extremely high within the vitamins and supplements industry. The average rating is over 4.5 stars and is currently ranked higher than most of its competitors.

Online Retailer

LuckyVitamin has created a global e-commerce market through its online store. The company is reaching not only inside the United States but to over 40 other countries.

Thorough Product Information

The LuckyVitamin site provides thorough information on each product. With the mission to provide health and wellness to all customers, each product page is filled with helpful information including comprehensive product descriptions, ingredients, suggested use, warnings, manufacturer info, and customer reviews. If you want additional information, it will link you to articles related to that product. This allows consumers who want information about the product in general to get a wide view of this product, the specific brand, and the general uses. 

From the site, you can access any of its 24 categories of products. The most popular including Nutritional Supplements, Personal Care & Beauty, Vitamins & Minerals, Food & Snacks, and Sports Nutrition. Whether its sports dietary supplements or overall health and wellness we are positive that you will find what you are looking for. 

Each product view includes a picture of the nutrition label so it can be viewed just as it would be on the actual product. This leaves little to the imagination about what the customer is getting when they purchase the vitamin. The LuckyVitamin site is also very thorough on its return policy information.

90-Day Return Policy

This company accepts opened or unopened items 90 days after the purchase. LuckyVitamin includes specific, step-by-step instructions on how to return items. It also includes what to do in special cases and which brands do not apply to this policy.

Free Shipping on Orders Over $49

When shopping on LuckyVitamin you'll receive free shipping when you spend more than $49. The site keeps track of this, letting you know how much more is needed to obtain the free shipping. It also offers free shipping on certain promotional items. When checking out an auto-ship service is available with a discount applied instantly to the order. Consumers can choose how often the products are shipped and are notified before each shipment is sent out to give them a chance to cancel the order if desired.

Lucky Rewards

LuckyVitamin offers a rewards program for its customers called Lucky Rewards. When consumers sign up for a free MyLucky Account, they earn one Lucky Rewards Point for every dollar spent. Certain promotional items may also be worth more points. Once consumers earn 500 points, $5 in cash is applied to their account. 

The Bad

  • Website Navigation
  • Flaws in the Rewards Program

Website Navigation

Although the site is extremely detailed and thorough on its information, this can make it a little hard to navigate. There are multiple pages a user must go through before getting to a page with actual products on it. It also has 24 categories of products which, while some may find helpful, others may find it is too many and makes browsing difficult. 

Flaws in the Rewards Program

While it is good that this company even has a rewards program, its program is not competitive in the industry. Because you only earn, generally, one point for every dollar spent, a customer must spend approximately $500 dollars to receive $5 in credit and the consumer must wait 45 days after they've earned the points to use the credit. The rewards program also does not discuss any other options for credits besides the 500 points for $5.

The Bottom Line

LuckyVitamin has helped thousands of consumers enjoy life more fully with its extensive list of products. However, it does not have the most "rewarding" rewards program, and its site is a bit more difficult to navigate than other sites. It does provide services that make it one of the best vitamin stores we have reviewed. Its auto-ship feature is very useful for returning clients, the site provides a lot of helpful, detailed information about a large number of vitamins, minerals, and herbs.

Above all the customer reviews truly show the quality of LuckyVitamin. If you are looking for a lot of options and plentiful information about vitamins and nutritional supplements, LuckyVitamin would be one of our top choices.

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User Reviews

Star Rating

4.6
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2,227 Reviews

Review Breakdown

5 star
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4 star
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3 star
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2 star
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1 star
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K340k

March 30th, 2020 Louisville, KY

Easy to find what I was looking for. Check out was simple too!

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Samantha Costley

March 30th, 2020 North Charleston, SC DETAILS arrow_drop_down
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I love the products and customer service at Lucky Vitamin! I love that I can have my vitamins auto shipped straight to my door when I need them! I do wish that Lucky Vitamin would ship in smaller boxes. We received a small shipment in a very large box just yesterday and felt that the packaging was super wasteful. That is our only complaint!

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Rebecca Ruby

March 30th, 2020 Henderson, NV DETAILS arrow_drop_down
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I like the notifications when an item is back in stock

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Heide Foerste

March 30th, 2020 Lady Lake, FL DETAILS arrow_drop_down
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Appreciate the products and information available on LuckyVitamin.com I also appreciate the great prices! Thank you so much!

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Laura Bodily

March 28th, 2020 Kalispell, MT DETAILS arrow_drop_down
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Great selection of products. Great price on Dr. Christopher products.

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George Lorimer

March 28th, 2020 Lansing, MI DETAILS arrow_drop_down
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Prompt delivery of the product I ordered! Quality of the product is very good so far and works as described.

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Dr. Ashley Contorno

March 26th, 2020 San Pedro, CA DETAILS arrow_drop_down
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I really appreciate the discount on auto ship and I am not in the plus program

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Leslie Doughty

March 26th, 2020 Charlottesville, VA DETAILS arrow_drop_down
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Joseph is an asset to your company. He stays in contact with me, answers specific product questions and often helps me find items when needed. Overall, excellent service overall.

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Richard Montemurro

March 26th, 2020 Port Saint Lucie, FL DETAILS arrow_drop_down
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Seems as though too much info comes on screen when comparing prices. Sometimes seemingly contradictory. Example: the "65% off" immune builders was only for a bundle purchase, not individual items. While not "false" advertising, close to deceptive advertising.

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Jamie Dunn

March 26th, 2020 Ione, WA

Very impressed with the items available (being vegan and on a lot of diet restrictions I found tons of pantry staples). Prices are amazingly great as well!

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Vitagurl

March 23rd, 2020 Lansing, MI DETAILS arrow_drop_down
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Easy fast and convenient. I tell all my friends about LuckyVitamin.

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Mitsuko Kawashita

March 23rd, 2020 Mission Viejo, CA DETAILS arrow_drop_down
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price is little higher than other online store linger transit time for free delivery Certain item you have better choice

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Sam

March 22nd, 2020 Dublin, L DETAILS arrow_drop_down
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Generally good, however my latest order never arrived and I didn't receive a referral bonus as promised for referring other people to order from the site. I'll take my business elsewhere in the future as they are too expensive these days in any case.

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John Stoian

March 22nd, 2020 Dallas, TX DETAILS arrow_drop_down
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Prices and discounts are fairly good. Good inventory of various products.

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Deebox

March 22nd, 2020 Eubank, KY

I love how easy the website is to navigate and the variety of brands you offer!

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Mitch Kronenfeld

March 22nd, 2020 Hollis, NY DETAILS arrow_drop_down
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Lucky Vitamin has a wide variety of products at great prices. It has excellent customer service and it's website is very easy to use.

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R Wood

March 22nd, 2020 New Lisbon, WI DETAILS arrow_drop_down
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Real Quality Selection, variety of products.

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Jules Rough

March 22nd, 2020 Yreka, CA DETAILS arrow_drop_down
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High quality products, great customer service, excellent quantity discounts, and pricing. Would recommend to all my friends, and family. Thank you!

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Rachel

March 19th, 2020 Crossville, TN DETAILS arrow_drop_down
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The best thing I like about LuckyVitamin is the company has most everything I need when I place an order. I do not have to go to several different websites. Delivery is always quick and prices are either comparable or cheaper. As for right this moment I like that I see LuckyVitamin has aid available during this pandemic. It is very important, as a consumer, to see a company helping the community.

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Taryn Stettler

March 19th, 2020 Allentown, PA DETAILS arrow_drop_down
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Easy to navigate website with competitive prices. Fast shipping of quality products. Very pleased!

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Jeff

March 17th, 2020 Lynchburg, VA DETAILS arrow_drop_down
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Ordered one product and was sent the wrong item. Contacted customer service and told them what happened and sent the replacement order. Guess what? That was wrong too. What bother with it anymore.

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teaspot

March 17th, 2020 Hillsboro, IL DETAILS arrow_drop_down
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Easy to navigate site. Had just what I was looking for at a reasonable price.

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Leahrhr

March 17th, 2020 Grandview, WA DETAILS arrow_drop_down
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Love Lucky Vitamins ! Always have what I am looking for at a reasonable price !

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smart shopper 8

March 17th, 2020 Latrobe, PA DETAILS arrow_drop_down
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i like the selection of products, especially the organics. i appreciate the auto ship and the additional savings that go with it. i've had nothing but good experiences with lucky vitamin and my repeat business is a testimony to that effect!

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Jade

March 17th, 2020 Canonsburg, PA DETAILS arrow_drop_down
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I just ordered for the first time from this site and my items came quick with a cooling bag, which I really appreciated!

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Taylor

March 16th, 2020 Big Sky, MT DETAILS arrow_drop_down
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Great products. Website is a little hard to get around

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Mark

March 13th, 2020 Tucson, AZ DETAILS arrow_drop_down
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Very good buying experience and communications

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melody M

March 12th, 2020 Lansing, MI DETAILS arrow_drop_down
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Never had an order go missing or any product out of place/missing upon arrival. Prompt service.

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DeeDee G.

March 10th, 2020 Dallas, TX DETAILS arrow_drop_down
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Loves these vitamins. They have a big selection of vitamins to take. I personally love the karotin vitamins, makes my hair feel silky smooth.

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Alessandra Nadudvari

March 10th, 2020 Halifax, NS DETAILS arrow_drop_down
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I like that you have a large selection of products, offer great prices and have fast shipping.

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Amie Hammer

March 10th, 2020 St Louis, MO DETAILS arrow_drop_down
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The prices were great. I was looking for Honey Gardens Elderberry syrup specifically and then was surprised to see my favorite chapstick brand and MadeGood products that my kids love.

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Kent

March 10th, 2020 Fort Collins, CO DETAILS arrow_drop_down
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One of the worst customer service experiences of my life. I had to prove to them 4 things they said (invoice amount, shipping date, shipping amount, shipping day). I've never experienced anything like this.

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Liane Saeli

March 8th, 2020 Mesa, AZ DETAILS arrow_drop_down
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Product was as advertised and received in a timely manner.

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Diane M Prazenka

March 8th, 2020 Highland Park, IL DETAILS arrow_drop_down
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Lucky provides the products I need and want at good prices. Thanks Lucky!

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CJ

March 8th, 2020 Minneapolis, MN

Recommended from the company of the product I was looking for. Came faster than expected. Thank You.

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Polly Howard

March 2nd, 2020 Mobile, AL DETAILS arrow_drop_down
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Always enjoy browsing your products. Checking out is super simple. Never a problem with deliveries.

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Raquel

March 2nd, 2020 Fairfield, MT DETAILS arrow_drop_down
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Lots of options, competitive pricing, free shipping option

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statenislander

March 2nd, 2020 Strathmore, CA DETAILS arrow_drop_down
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good prices on clearance items; website easy to use

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valerie weihman-rock

March 2nd, 2020 Dittmer, MO DETAILS arrow_drop_down
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always pleased with selection and with prompt shipping.

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Lynn Vinson

March 2nd, 2020 Mariposa, CA

Very easy to navigate site. Checkout was seamless. Overall a good experience.

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Kelly Baek

March 2nd, 2020 Riverside, CA DETAILS arrow_drop_down
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Easy to navigate site and place order. Reasonable prices. Prices for what I ordered comparable to Amazon.

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lacisox

March 2nd, 2020 Atlanta, GA DETAILS arrow_drop_down
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lucky vitamin is consistently great. i order; they deliver..well wrapped and timely. prices are fair. brava lucky vitamin‼️💋

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Abigail Zoline

March 2nd, 2020 Princeton, NJ DETAILS arrow_drop_down
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Prices can't be beat. Great selection. The website is a little clunky, but it works well enough.

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Tina Pumper

February 25th, 2020 Enid, OK DETAILS arrow_drop_down
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Haven't got to give my cat any of the product, but shipping was quick, and if the product helps, I will be a returning customer...

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Lori L Reeves

February 25th, 2020 Jackson, OH DETAILS arrow_drop_down
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Great variety, great prices and rapid delivery!

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Healthyme

February 25th, 2020 Portland, OR DETAILS arrow_drop_down
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Accurate and prompt service as well as delivery time. The prices are very competitive. I always enjoy doing business with you.

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PEARL L WYNKOOP

February 21st, 2020 Farmington, CT

The order arrived in a very timely fashion.

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Bree Lackner

February 19th, 2020 Hamtramck, MI DETAILS arrow_drop_down
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Great variety and prices. I like the selection of brands. Good value.

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JMH

February 19th, 2020 Denver, CO DETAILS arrow_drop_down
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LuckyVitamins always has what I want and at a great price. Super easy and intuitive website and shipping is always fast.

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Rock Tyson

February 19th, 2020 Akron, OH DETAILS arrow_drop_down
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Great products, fast shipping and accurate fulfillment !