eVitamins began in 1999. The creators of the site are comprised of doctors, nutritionists, dieticians, and personal trainers. They provide shopping for all health-related products and advertise having some of the lowest prices. They also say they have fast delivery and will give their customers the best health item buying experience. They are good standing members of the NNFA (National Nutritional Foods Association).
eVitamins has a simple and easy to use site. Products can be accessed right from the home page and not much navigation is needed to shop. The home page shows categories and subcategories to choose from, as well as some of the most popular specific items. They offer eight main categories of products including supplements, bath and beauty, grocery, kids and babies, weight loss, sports, sexual, and others.
When a product is selected, large pictures show the nutritional label. The labels can be read by moving the mouse over the pictures and seeing a zoomed-in version. Beneath the product is a detailed product description. It also shows the warnings, ingredients, and any reviews written by other consumers.
A different type of loyalty program is offered on eVitamins.com than is typically seen with vitamin stores. It offers its customers the chance to earn rewards for shopping with them by getting other people to shop with them. When you sign up for the free program, you are given a unique referral code to give to others. When others use that code, they receive $5 off their purchase and you receive a 4% reward. The rewards trickle down as each person gives it to someone else.
When a product is selected, directly below it are other products that customers have purchased while purchasing this item. Below that are products of the same brand to view. And finally below that is the product description and information. Many customers may miss the information and assume they do not provide it because the other products take up the entire page. Unless scrolled down, the product information is not visible and can easily be missed. Many of the products are missing any reviews to look at as well and no other links for other information, such as health articles, are provided.
eVitamins does not price match competitors and their free shipping rate is high. Their return policy does allow returns for a long time but they never accept opened items. If your item is damaged or incorrect, the customer must contact them within 48 hours to be able to return. If the customer is unaware of this policy they could be left with an incorrect product and no way to return.