Founded in 1997, Priceline is a travel site that helps consumers find and book flights, hotels, rental cars, cruises, and vacation packages. The company has several other brands and subsidiaries under its umbrella in order to help customers receive the best deals on travel accommodations.
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- Family of brands
- Travel accommodations
- Hotel guidebook
Family of Brands
For over 20 years, Priceline has cultivated and evolved its travel booking service to keep travelers coming back as often as possible. The company's family of brands includes Booking.com, Kayak, Agoda.com, Rentalcars.com, and OpenTable, just to name a few. As part of The Priceline Group, Priceline travelers can expect to see results comprised of information from thousands of booking sites.
Priceline seeks to give its customers as much freedom as possible by allowing them to name their preferred price and bid for their trip accommodations. Travelers can book the following through Priceline's platform:
- Rental cars
- Vacation packages
Priceline has made it so that its platform is easy to navigate, offers some of the best deals in the industry, and gives travelers the "low down" on each vacation and travel package that is offered on its website. Consumers can search for vacation options by destination or star rating in order to quickly find what they are looking for.
One of the best services offered by Priceline is its hotel guidebook, which helps travelers understand the features and services that they will receive from each hotel that they are considering.
- Limited foreign listings
- Travel insurance concerns
There are some discrepancies in terms of pricing that Priceline customers should be aware of. For instance, resort fees are not included in bidding, which means that even if a customer gets a hotel deal on Priceline, they could be subject to additional resort fees of $25 or more. This obscure part of its terms of services could greatly inflate travel prices for customers who purchase a stay at a hotel or resort.
Limited Foreign Listings
For American consumers looking to travel internationally, Priceline is not the optimum first choice due to its limited offerings for out-of-country accommodations. Priceline's foreign vacation deals are limited to the following destinations:
- Puerto Rico
- The Caribbean
- The Bahamas
Travel Insurance Concerns
While Priceline does offer travel protection, there are some concerns about this feature. For example, the company's travel protection coverage is not available outside of the United States. Although Priceline does a nice job of meeting the needs and interests of those traveling within the U.S., the needs and interests of individuals traveling outside of the country are not covered. Travelers should also be aware that Priceline's travel protection does not cover voluntary trip changes or cancellations.