Hipmunk prides itself on how easy the company makes it for travelers to compare and choose flights through visual organization. Hipmunk ranks flights by chronology, airports, cost, and "agony," which is the amount of time associated with layovers and stops.
- Information pulled from thousands of travel sites
- Social media integration
Information Pulled From Thousands of Travel Sites
Those interested in booking and managing travel accommodations on a budget can use Hipmunk for research and reservation purposes, as the company provides an outlet for travelers looking to research and book upcoming expeditions. Users can input specifics regarding their travel and then quickly compare prices across airline providers and hotels. With the ability to search thousands of travel websites instantly, consumers can rapidly identify the best solutions for travel accommodations and make the necessary reservations without having to navigate to a number of different websites or travel agencies.
While travelers can book flights, hotels, rental cars, and vacation packages through Hipmunk, there are also a number of other added benefits to using the company's platform that are not commonly found on other travel booking sites. Hipmunk customers can take advantage of the following features:
- Comprehensive travel search - Rather than just searching commercial flights, Hipmunk pulls information on charter flights and trains in an attempt to truly provide travelers with affordable solutions
- Stay options - In addition to pulling information from traditional hotels, Hipmunk also pulls from Airbnb and Homeaway to provide travelers with alternative selections
- View schedules - When navigating through search results, travelers can see schedules, layover information, and visual charts
- Heat maps - This feature allows travelers to find accommodations close to shopping, nightlife, restaurants, and more
The formatting of Hipmunk's site and how it organizes flights makes sorting and searching easy for customers. The "agony" rating criteria makes it easy for customers to pick the most efficient flights and ensure that they will not have a high layover rate and can get to their destination on time.
Social Media Integration
There is also a social media integration aspect to HipMunk. The company advertises flights and deals on its social media pages, giving consumers the opportunity to see what's available while scrolling through their social feeds.
- Limited offerings
- Mobile app
Hipmunk is limited in that it does not include information from every major airline or hotel chain, therefore cutting down on the options available to consumers. Further, Hipmunk does not provide customers with the ability to book cruises, group vacations, or wedding parties.
Hipmunk's mobile app does not necessarily compete with the mobile apps offered by most other major travel sites. The search features on Hipmunk's mobile app are not as robust as they are on its website, so users may not be able to find and schedule accommodations as easily using the company's mobile platform.
The Bottom Line
HipMunk is a useful tool for consumers who want to book a flight or a hotel room. The company offers good deals and its website is easy to use. However, Hipmunk does not allow customers to book cruises, group vacations, or wedding parties. Further, its mobile app is not incredibly robust.