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Google Flights is a functionality that is built into one of the world's best search engines: Google. In 2011, Google purchased ITA software that allowed it to build an algorithm for flight searches and compete with other flight booking sites.
Overall, Google Flights has some nice features, despite its basic functionality. It pulls not only the cheapest flights, but also the best flights for travelers. Clients can search by airline, cost, airport, travel time, and seat type (economy or first class), making it quick and easy for users to find exactly what they are looking for.
Customer Review: Janan from Utah
"I love to find travel deals. One of my pastimes is to get on Google flights and put in some available dates and then choose the world and see where we could go. This year alone I have used Google flights to book our trip to Paris, France, San Diego and Hawaii. I also have used it within the United States. What I like about Google Flights is that you can put in certain dates and then choose the map to see what is cheap. Google flights is my favorite search engine for travel."
One thing that sets Google Flights apart is that it deals directly with the flight carriers. Typically, travel sites work through some third-party source or utilize advanced technology to collect pricing information and data. Having the ability to book and work directly with the airline provides customers with the following benefits:
Google Flights provides a "Discover Destinations" tool that allows users to select dates, possible locations, and interests to find the perfect destination to visit. The company also provides a number of sorting tools that give travelers the ability to quickly narrow down thousands of results and find the best match for their needs.
There are some limitations in terms of overall travel with Google Flights. It would be convenient if users could find and book all of their travel accommodations at one time using the platform. However, Google Flights does not provide customers with the ability to book hotels, rental cars, cruises, vacation packages, or travel activities.
There is a total lack of customer support for Google Flights. The company has not listed a phone number or email and its site directs users to contact the travel carrier directly. If a traveler has a question or a problem with Google Flights' services, they will likely be on their own to figure out a solution.
While Google Flights does work directly with a number of airlines, the company does not have information for several other airlines that chose not to participate. If a desired airline is not featured on the site, consumers will have to use a different travel service or contact the airline directly.
Google Flights provides a number of features and tools to help users quickly narrow down flight options that are best for them. Additionally, the company works directly with airlines rather than third parties.
However, Google Flights does not provide customer support or allow users to book any other travel accommodations such as hotels, car rentals, cruises, and vacation packages. Further, not all airlines participate.
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