Types of travel sites
Not all travel sites provide the same experience. The sites listed on Best Company can be broken down into the following categories.
Booking portals (or online travel agencies): Sites such as Priceline, TripAdvisor, and Expedia aim to provide an all-inclusive experience. Customers can book a flight, hotel, rental car, or travel package in a single stop.
However, a common complaint of this type of site is that the information is often pulled from third-party sources. These sources may have additional booking and service fees that the booking portals can’t accurately record.
Flights: These services deal with airline travel to and from a destination. The best sites will allow users to compare prices by date and airport location as well as allow a user to opt into flight alerts for the destinations they bookmark.
Entertainment: Travel bookings should include more than a hotel and flight. These websites offer deals on tours, popular restaurants, and shows.
Lodging: Sites such as Airbnb and Trivago provide users with a variety of living arrangements. Some of these sites pull options from all over the web, and other sites in this category offer bookings exclusive to their business.
Other: Many travel sites are worth exploring for their unique or innovative features. SeatGuru will help you find the most comfortable airline flights while GAFFL can help you meet new adventurers. If you’re hunting for something fresh, this category might be a good choice to browse.
Best Company also has pages exclusively for travel agencies (includes the booking portals listed above in addition to phone-operated and physical agencies) and travel insurance. Travel agencies help customers plan an entire vacation from start to end; travel insurance companies insure travelers against accidents abroad.
User experience
When considering which travel website to use, user experience is a primary deciding factor. Some sites offer price comparison and flex date features to plan affordable vacations with the best options available.
Take note of the filters available on a website’s search bar. Will a search offer results based on proximity to your query, matched price, or other popular locations? Can you filter by features, hotel star rating, and number of connecting flights to reach the destination? The more filters that are available, the more likely you are to find an exact match to your query and create a vacation tailored to you.
Site involvement
Vacation planners also need to consider how involved their website is in the booking process. Many online travel agencies and booking sites compile information from other sources into one place so users can compare options. This is convenient, but it can occasionally be misleading. Rental car companies may have insurance and additional driver fees that users incur when checking in and picking up the car. Hotels may charge for their Wi-Fi, parking, or additional amenities. Consumers should be aware that the listed prices on booking portals don’t always accurately reflect the full price of accommodations.
Additionally, booking portals and online travel agencies might not be able to give you the rewards points and airline miles that you might get booking directly through the company itself. If you travel often, this could mean losing savings in the long run.
Unique offerings
Some sites cater to a specific niche, such as CruisesOnly and Luxury Link. Exploring new travel sites can open options that a user might not be able to find from browsing a comprehensive site alone. Take advantage of these niche sites and their vacation deals to create an unforgettable experience.
Customer satisfaction
Additionally, vacation planners should read customer reviews regarding cancellation policies, schedule adjustment, and rescheduling.