Models, Inc. was founded by Sherrie Neves in 1988. She started her own booking talent business in San Francisco where it has grown since then. Models, Inc. is known to match talent with the needs of clients in search for talent.

Talent needs include fashion, commercial, union, and non-union. All ages, sizes, and ethnicities are needed for fashion and commercial print advertising, television commercials, motion pictures, fit modeling, promotional modeling, hand modeling, and real people/lifestyle modeling. Although there is only the one location in California, Models, Inc seeks prospective models worldwide.