Written by George Hancock Jr. | Last Updated October 29th, 2019Our goal, here at Best Company, is to provide you with honest, reliable information you need to find companies you can trust.
At the moment, Time Warner Cable doesn't appear threatened by the range of content available on a Roku. In fact, they feel so sheltered they're thinking about replacing their cable boxes with the Roku. A test market of TWC subscribers in New York and New Jersey will be able to get Roku 3s equipped with the Time Warner app instead of the usual TWC box. They'll be asked to provide feedback in return for the trendy piece of equipment.
The TWC app isn't going to be a completely new service. It's the same thing TWC has offered for a while. Now it's just on Roku. The interesting thing is that all other Roku apps will still be available and will compete directly with the Time Warner app. It's unlikely that Time Warner doesn't know that's going to happen. This is a deliberate attack, just like when CVS drug stores are built at an intersection that Walgreens already occupies.
What do you think? Do you represent the group that supports traditional cable companies, with hundreds of channels supplemented with rotating on-demand content? Would you rather stick with Netflix or Amazon Prime Video? Are you someone who subscribes to both? Presumably, TWC doesn't foresee damaging conflicts here.
The trial will be available to TWC internet users. Three plans will be offered. The lowest tier is a $10 per month plan including 20 channels. Throw in an extra $20 a month for Showtime and Stars or pay $50 a month for Disney, ESPN, the movie channels and the basic 20. The Roku will eliminate the need to update and replace cable boxes. TWC will simply need to update their app.