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Direct Solar of America

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Direct Solar of America is a solar energy brokerage company that helps consumers find and install the best solar energy systems. The company doesn’t require any upfront costs, and there is no cost for an estimate.

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The Good

  • Does Most of the Heavy Lifting
  • No Financial Incentive

Does Most of the Heavy Lifting

The solar industry is notoriously changing — mainly due to rapid technological growth — and if you’ve ever ridden the solar coaster, you know it can be difficult to keep up with ever-changing tariffs, sales team and installation team turnovers, updated electrical and building codes, new equipment, various financing options, and more. In addition, many solar companies are opting to specialize in just one solar faculty (sales, construction, or finance). 

With the number of changes to the industry and all the technical jargon, many customers don’t feel comfortable choosing a solar company on their own. That’s where Direct Solar comes in. The company offers to do most of the leg work for customers. After determining a customer’s budget, timeframe, and specific needs, Direct Solar works with hundreds of reputable lenders and solar companies to find the best product and service provider for its customers’ home or business. 

This is great for consumers who are unfamiliar with the industry and perhaps don’t have time to research reputable solar companies. 

No Financial Incentive

Direct Solar boasts that its primary goal is to find customers the best solar power systems for their homes and businesses. The company states that there is no financial incentive for Direct Solar to pick one solar company over another. In fact, the company claims to answer all questions honestly about the pros and cons of each company.

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The Bad

  • Limited Service Area
  • Adds a Middleman to the Process

Limited Service Area

Currently, Direct Solar only offers its services to residential and commercial residents of Arizona, Texas, Florida, New Mexico, Missouri, and Illinois. 

Adds a Middleman to the Process

Some people may find Direct Solar’s services to be unnecessary. 

A solar broker is an individual or organization that acts as a third-party matchmaker between homeowners and businesses who want to go solar. 

Solar brokers are essentially salesmen who work with customers, broadcast an upcoming job to solar contractors and lenders, and then select one of them to get the job done. 

While this may be a great option for some, it may just add another person to deal with through the entire process — and this middleman may charge a brokering fee. 

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The Bottom Line

Direct Solar appears to be a reputable company whose main goal is to help consumers navigate the solar industry with a bit more ease. Homeowners and businesses who want to be sure they’re getting exactly what they want and need from a solar company will want to check out Direct Solar’s services. 

However, Direct Solar isn’t the right choice for everyone, and consumers with more experience in the solar industry may find the company’s services unnecessary. We recommend that residents of Arizona, Texas, Florida, New Mexico, Missouri, and Illinois contact the company for more details. 

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