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LAST UPDATED: September 9th, 2020

Praxent was founded in 2000 with the goal to aid companies in modernizing their user experiences through creating intuitive applications and websites. Its target clients are companies old and new that are trying to keep up in this increasingly digital world. As of 2020, the company has delivered over 300 business-changing products to its clients.

The founder and CEO Tim Hamilton started Praxent because he wanted to help companies innovate and “embrace effortlessness at the heart of their customer experiences.” The company does this by working with its clients all the way from brainstorming to implementation and follow-up.

Praxent’s business process is three-fold:

  • Assess — The company provides an assessment of your situation and provides you with three different investment opportunities.
  • Design and build — Praxent’s team of designers and engineers builds your company’s software to create a modern user experience. 
  • Launch — Your new application is ready to launch. It is intuitive and user friendly for your clients.

As of 2020, Praxent has been listed on the Inc. 5000 List of America’s Fastest Growing Private Companies for the last four years. It was also voted the top custom software development company in 2017, 2018, and 2019, and a Best Place to Work in Texas for four consecutive years.

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The Good

  • Works in Diverse Industries
  • Vast Array of Services Offered
  • Offers Free Guide to Modernizing Business 
  • Positive Company Culture

Works in Diverse Industries

Praxent has the reach and capacity to both consult and design software for a variety of industries. Some industries it has worked with include Insurance, Lending, Wealth Management, and Real Estate. Praxent has also worked to collect data and solve problems for companies in the food, energy, and healthcare fields. 

However, companies from other industries can also request a consultation with Praxent and determine a plan of action that will work for them.

Vast Array of Services Offered

Praxent is a multi-faceted company with plenty of different services for clients looking to boost their user experience or update their software. Some unique services not seen with every software company include the following:

  • Design Sprints
  • User Interface Design
  • Rapid Prototyping
  • Legacy Modernization
  • Cloud Deployment

Offers Free Guide to Modernizing Business 

Praxent has created a free guide titled The Four Reasons Software Modernization Projects Fail (and 12 Strategies for Success) that is available on the company’s website. In the guide, readers can find strategies and tips to modernize their company’s user experiences. 

This guide is part of Praxent’s overarching goal to help companies move from outdated to updated software and customer experiences. It has insights from experts in a variety of fields, including technology strategy, human-centered design, software engineering, and project management.

Positive Company Culture

Praxent is a company committed to its employees. Its leadership team strongly believes that happy employees make for happy customers and clients. The culture at Praxent is centered on five key ideals:

  1. Care Deeply
  2. Always Deliver
  3. Never Settle
  4. Do It Together
  5. Own the Outcome

On top of promoting these ideals, Praxent is a service company. Its employees go through a rigorous interview process so that only the most qualified, humble, and driven-to-serve employees earn a spot in the company. This helps perpetuate the positive culture that the founders established when they established the company.

Once hired, employees are expected to collaborate consistently, celebrate one another’s successes, and be continual learners. The leaders of the company truly care about and are present in the lives of the employees and clients of Praxent.


The Bad

  • Overwhelming Website
  • Pricing Not Easily Accessible

Overwhelming Website

It can be easy to get lost on Praxent’s website because the company has published so much information and lists so many different offerings. Clients who are just browsing may find it frustrating to have to sift through so much information to find out if Praxent is a good fit for them.

Pricing Not Easily Accessible

Because Praxent offers services that are unique to each client, it does not offer flat rates or list pricing options on its website. This can make it hard for customers to know up front how much they might be paying for Praxent’s services or if those services would fit within their budget.


The Bottom Line

Praxent has put in the effort to create a team of qualified and respectful individuals that is great at using technological solutions to help companies turn their business around. For clients looking to modernize their user experiences, Praxent is a trusted partner with the capability and the capacity to deliver on-time and reliable results.

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