TweetDeck was founded in 2008 and is currently headquartered out of United Kingdom. In 2011, they were acquired by Twitter and now they are just a web-based tool for Twitter. Up until 2013, they also supported Facebook, but then removed then completely from their interface. To login to TweetDeck, you have to use your Twitter credentials – meaning Twitter and TweetDeck are no longer necessarily a separate service.
TweetDeck can be used either as a Chrome app, a web app, or desktop app. However, they do not have any type of mobile app for iOS or Android - not counting the original Twitter app.
While not necessarily just a social media tool, IFTTT has created a new way for people and businesses to interact with technology by enabling connections between services and devices used on a daily basis. IFTTT is connected with over 300 different apps and services including social media platforms like: Facebook, Twitter, and Google+. These "channels" can be linked together to create "if this, then that" statements which allow users to control and automate processes.
Sendible was founded in 2009 and is currently headquartered in London, United Kingdom. They have over 20,000 customers and registered users from all over the world (over 100 countries). Some of their customers have been Toyota, The Irish Times, Irish Red Cross, NSW Government, Zynga, University of Exeter, BBC Worldwide, Western Michigan Broncos, FiOS1, Panasonic, Sony Music, Hubzu, Fox 8 Cleveland, Digital Academy, King.com, Tennis Canada, Regenda, Australian Institute of Business and more.
Sendible is a popular social media management tool that hopes to show their clients their possible ROI. They are constantly trying to build their features to become the most innovate in the industry. They have a long list of possible integrations offered within each of their plans.
SocialRank was founded just recently in 2014 and is currently headquartered out of New York City, New York. They were founded by Alexander Taub and Michael Schonfeld. SocialRank runs under the company, Modern Mast Corp. They provide consumers with a simple and free social media service. Being a user of SocialRank, you can filter and organize your Twitter and Instagram followers so you can learn more about them.
Nexalogy was founded in 2010 and is currently headquartered in Montreal, Canada. Partnered with Environics Research Group, Nexalogy helps consumers sift their way through valuable online data. They do work in the Automotive, Food, Natural Resources, Retail, and Advertising industries. Consumers can customize their own plan or choose from their Lite or Plus options.
Buffer was founded in 2010 but truly began around January of 2013 with only 7 people on their team. They have grown to be a thriving social media management company with over 40 employees and growing. Buffer currently services around 2 million people every day.
Buffer has a set of values that their culture thrives in: choose positivity and happiness, default transparency, focus on self improvement, be a “no-ego” doer, listen first, then listen more, have a bias towards clarity, make time to reflect, live smarter - not harder, show gratitude, and do the right thing. With their culture and these values, they are company that consumers can trust.
Everypost is a smaller company that was founded later in 2012. They are currently headquartered in the Miami/Fort Lauderdale, Florida area. Everypost specializes in curating visual content from a variety of sources. They allow consumers to customize and schedule posts across all of their personal social media platforms. They have a simple interface and mobile app (both iOS and Android) that allows consumers to have greater control of their social media presence.
The Social Mention platform is designed to aggregate user-generated content from across the web into a single stream of broken-down information. This tool allows users to easily track what their customer-base is saying about the company, product, or service across social media platforms in real-time. They monitor over 80 social media platforms and currently provide point-in-time social media search and analysis.
BuzzSumo is a social media tool that provides various insights for content marketing and SEO campaigns. When a company uses BuzzSumo, they can expect to see what people are sharing and discussing within their product or service niche. From there, campaigns can be analyzed to figure out exactly what content will work. Watching the trend of content to curate for future use is also a helpful tool. Companies can also use BuzzSumo to analyze competitors top content and find guest post and interview opportunities.
Tailwind is the leading social media tool that assists users in managing their visual marketing platforms. Tailwind specializes in Pinterest and Instagram and is used by over 50,000 brands and 300 advertising/communications agencies all around the world. The Tailwind platform ranges in service by covering all basic full marketing functions starting with ideation up to optimization.