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SocialFlow was founded in 2009 by Frank Speiser and Mike Perrone. They are currently have headquarters in both New York City, New York and San Francisco, California. They are ultimately a software company that specializes in algorithms designed to analyze consumer behavior. This allows them to give their clients real time data on how to optimize their content across all of their social media platforms. 

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The Good

  • Clientele
  • Service
  • Partners
SocialFlow has an impressive clientele. Some of the companies that they have serviced include: Oracle, Red Bull, Guess, Earth's Best Organic, Yankee Candle Company, Volkswagen, Stuart Weitzman, Burberry, DirecTV, Pepsi, Bobbi Brown, Cadillac, Chobani, Ebay, United, Invisalign, Aria Resort & Casino Las Vegas, Financial Times, IGN, NBC, Nickelodeon, Mashable, National Geographic, NPR, Zagat, Slate, Yahoo!, Forbes, The Economist, BBC News, AOL, Aljazeera, The Washington Post, AP, The New York Times, Complex, InStyle Magazine, Iced Media, Billboard, Gawker Media, L'Oréal, Walmart, and more. SocialFlow does almost all the work for you. All customers need to do is simply submit content they want published and their frequency caps, then SocialFlow does the rest. They coach their clients on what content will bring the most success and the times that are best to post for most engagement. All of their decisions are based on thorough research of analytics and real time data. They are actual partners with Twitter, Facebook, Google Plus, and LinkedIn. They have access to their data stream, technical and business support contacts, and monitoring system. With LinkedIn, they have the ability to integrate with Domo, Coremetrics, Google Analytics, and DFB/DoubleClick.
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The Bad

  • Transparency
  • Customer support
  • Platform limitations
  • No mobile app
SocialFlow doesn't disclose their pricing model. Each plan is customizable to the business they cater to; so each plan's pricing varies from company to company. They do not offer plans for individuals. If you want to learn more about their products and services or even want to go forward with purchasing their services, you will need to email in and schedule up a time where they can walk you through their product. You cannot call in and get immediate answers to questions. They also do not offer the option to connect to Instagram, YouTube, Foursquare, Flickr, Tumblr, and a few others. The only social media platforms they support are Facebook, LinkedIn, Twitter, and Google Plus. They do not provide consumers with an app for Android or iOS.
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The Bottom Line

SocialFlow may be a good option for larger companies that are looking to get the best results out of a social media campaign. As previously mentioned, they specialize in algorithms designed to analyze consumer behavior. This works to the customer's benefit because they will receive real time data on how to optimize their content across all of their social media platforms. However, they currently do not offer the option to connect to Instagram, YouTube, Foursquare, Flickr, Tumblr, and a few others. We also do not know their pricing model.
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