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MavSocial was founded in 2012 and is currently headquartered in San Francisco, California. They also offices in India, Hong Kong. They are a social media management system that is easy to use, affordable, yet as functionable as most of their competitors. Although they do offer a free plan that is great for individuals, their primary focus is on helping businesses thrive in the social media world. MavSocial’s name is a combination of the words “maven,” meaning a trusted expert, and “social,” since they specialize in communication across all social media networks.

Their founder and current CEO is Matthew Holden, who was previously with Oracle Corporation and SAP. Some of their larger clients are Unilever, International Business Machine (IBM), and Pond’s. 

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The Good

  • Free plan
  • Reporting
  • Platforms
  • Upgraded version

Their free plan offers some good features for individuals looking for a simple way to manage their social media platforms. They can link two social media networks with one page per network. It also includes 1GB of visual content storage, time and date post scheduling, access to over 35 million stock photos, RSS feeds, customer support through email and community forums, a photo editor, and more.

MavSocial provides users with enhanced analytic reporting. Users have the ability to measure and track follower trends, engagement, audience demographics, comments, content performance, and more. Campaigns can easily be monitored, analyzed, and compared for improvement. All reports can be downloaded as either an Excel or PDF file.

MavSocial supports just about every major social network. They support Facebook, Twitter, LinkedIn, RSS, YouTube, Instagram, and Tumblr.

MavSocial's Enterprise version has all the above functionality and more including a powerful and flexible Teams and Brand's module that allows multiple brands, to be managed across multiple regions by multiple teams.

The Bad

  • No mobile app
  • Experience

In comparison to Hootsuite's free plan, MavSocial does not offer an iOS or Android app for their program at this time.

MavSocial is a fairly new company with not as much experience as most of their competitors. They were founded in 2012, so they have only been in business for about 3 years.

The Bottom Line

MavSocial offers two basic social media management programs with good features. They are most known for their industry leading digital asset management abilities. However, when comparing their services to a few other social media tools, MavSocial under delivers in a few areas. MavSocial may be a good option for smaller companies, but larger companies should look elsewhere. We suggest looking at our top recommended companies.

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