Klout

• No cost
• Klout Perks
• Activity snapshot
• Mobile app

There is no cost when using Klout. You can create your account immediately without any credit card or payment information requested. Klout is free to all consumers. The best feature that Klout provides is its Klout Perks. Klout Perks is where a Klout user can receive a number of free services and/or products if their Klout score is above a certain minimum and if their geographic location matches their criteria. Your profile is a quick an easy way to see your social media influence across all accounts. It will show you a snapshot of your recent activity on all your social profiles as well as your topics of expertise. They have a fairly well rated app available for both iOS and Android.

• Reputation
• Only one connection supported
• Data storage
• Platform limitations
• No printable reports

Unfortunately, they clearly have a negative reputation across the web. Many consumers do not take Klout scores seriously, which renders Klout as basically a useless service. Klout only supports one connection from each individual social media channel. You cannot connect multiple social media accounts to your Klout profile. In fact, if you switch back and forth between your different Facebook accounts on your Klout profile, they will lower your score. They do not store any of your data from 90 days or more. All the data, social media topics and content, is only data and content that has been live within the past 3 months. Klout has a limited amount of social platforms that you can connect to your Klout profile: Facebook, Twitter, Google Plus, Instagram, and Foursquare. They do not offer a printable and shareable analytics report. In 2013, they intended to start providing analytics to businesses only, but this is now done through Lithium Technologies.