Klout was founded in 2008 and is currently headquartered in San Francisco, California. They were acquired by Lithium Technologies in March of 2014. Because of this acquisition, their services are mostly irrelevant besides their Klout Perks program – they have given over 1 million Perks. Consumers are given Perks dependent on how influential they are in the social media world. Influence is also the basis of consumers’ Klout score and existence.
According to their website, they currently have over 620 million users and there have been over 200,000 businesses that have used Klout.
- No cost
- Klout Perks
- Activity snapshot
- Mobile app
There is no cost when using Klout. You can create your account immediately without any credit card or payment information requested. Klout is free to all consumers.
The best feature that Klout provides is its Klout Perks. Klout Perks is where a Klout user can receive a number of free services and/or products if their Klout score is above a certain minimum and if their geographic location matches their criteria.
Your profile is a quick an easy way to see your social media influence across all accounts. It will show you a snapshot of your recent activity on all your social profiles as well as your topics of expertise.
They have a fairly well rated app available for both iOS and Android.
- Only one connection supported
- Data storage
- Platform limitations
- No printable reports
Unfortunately, they clearly have a negative reputation across the web. Many consumers do not take Klout scores seriously, which renders Klout as basically a useless service.
Klout only supports one connection from each individual social media channel. You cannot connect multiple social media accounts to your Klout profile. In fact, if you switch back and forth between your different Facebook accounts on your Klout profile, they will lower your score.
They do not store any of your data from 90 days or more. All the data, social media topics and content, is only data and content that has been live within the past 3 months.
Klout has a limited amount of social platforms that you can connect to your Klout profile: Facebook, Twitter, Google Plus, Instagram, and Foursquare.
They do not offer a printable and shareable analytics report. In 2013, they intended to start providing analytics to businesses only, but this is now done through Lithium Technologies.
The Bottom Line
Klout seems to be on its way out of the social media industry. With it recently being acquired by Lithium Technologies, they do not seem to be putting any more effort into improving their current services. Although they are free, they hardly meet any of our criteria that makes a good social media tool. For these reasons and more, we cannot recommend Klout.