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Klout was founded in 2008 and is currently headquartered in San Francisco, California. They were acquired by Lithium Technologies in March of 2014. Because of this acquisition, their services are mostly irrelevant besides their Klout Perks program – they have given over 1 million Perks. Consumers are given Perks dependent on how influential they are in the social media world. Influence is also the basis of consumers’ Klout score and existence.
According to their website, they currently have over 620 million users and there have been over 200,000 businesses that have used Klout.
Klout seems to be on its way out of the social media industry. With it recently being acquired by Lithium Technologies, they do not seem to be putting any more effort into improving their current services. Although they are free, they hardly meet any of our criteria that makes a good social media tool. For these reasons and more, we cannot recommend Klout.
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