Founder and CEO of Joot, Brett Haskins started the company in 2020 after working for many years as the CEO of web-scraping software firm Mozenda. The company's goal is to help marketers reduce the time spent on social media while still achieving expert level results building brand and community.
The data company uses AI, machine learning, and statistical modeling to help businesses find out what works for social media channels, and more specifically what engages their audience. It also can provide businesses the why of what works, allowing them to continually apply this information to improve and optimize the user experience.
Finding out what engages your audience on social media is critical to developing an effective social media strategy. Large companies can employ AI and data science professionals to deliver this information. Joot Co. says that it's estimated that 80 percent of AI experts in the United States work at either Google or Facebook.
Joot Co. sells AI apps that eliminate the need to hire expensive experts while leveraging the advanced AI these larger companies are using. Its Joot Social Vision™ provides all the insights including caption best-practices that you need to understand what visually engages your specific market and audience.
Joot Co.’s explanation of the technology that it uses is limited. It does say it uses proprietary computer vision technology capable of identifying engaging attributes and colors within images for a given market. Its advanced computer vision AI can analyze thousands of images and insight into how/why they performed as they did in a social media post.
Joot Co. promises to provide a powerful tool to give small and medium businesses access to sophisticated AI technology. Its platform will give business owners insights into market preferences (Instagram color or caption choices) and engagement factors that they can strategically use to better advertise their company.
The company will also give Instagram image recommendations and engagement predictions that could potentially save staff time. Joot's Social Vision uses advanced Computer Vision AI to analyze thousands of images and provide valuable insight into how/why they performed the way that they did.
Joot Co. technology focuses on Instagram primarily. Its Joot Social Vision™ technology is being built to optimize Instagram posts. Its AI programs will look at thousands of attributes to identify what factors best cause engagement from followers. Joot Social Vision™ determines an optimal mix of images, video, and carousels, as well as develops a winning caption strategy based on what is working for other companies.
Joot Co. is a very new company, so it has practically no Instagram posts or Facebook activity. Because it is common for new businesses to introduce themselves with social media, it is not a good sign that it has so little social media activity. Joot Co. plans to market itself as assisting companies with Instagram optimization, so would like to see more Instagram success as a proof of concept.
Joot Co. has not launched its Social Vision platform yet. It is offering a limited beta that businesses can use with a few of its features. It has not announced an official launch date.