Hootsuite was founded in 2008 and is currently headquartered in Vancouver, British Columbia, Canada. Their CEO and founder is Ryan Holmes and they currently have over 10 million (and growing) users around the world. They claim to be the world’s most widely used social relationship platform.
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- Mobile app
- Platform management
- Linked accounts
Their claim at being the world's most widely used social relationship platform is backed by their 70,000 plus reviews for just their mobile apps (iOS and Android). Their app, both iOS and Android, even has an average rating of 4 out of 5 stars.
They offer great plans for everyone: Free, Pro for $9.99/month, and Enterprise. Their free plan includes more features than some of their competitor's priced plans. Their Enterprise plan is great for corporations, organizations, and governments with unparalleled amounts of features.
Hootsuite provides both basic and enhanced analytics reports. They acquired the analytic company uberVU which is now uberVU via Hootsuite. Consumers can measure sentiment metrics with real-time spikes in brand sentiment. They can visualize social demographics (even down to city level) by gender and geography. With these reports, consumers can track their brand growth and see when and where their social profiles are growing.
Hootsuite includes management for just about every possible social media platform: Facebook, LinkedIn, Twitter, Instagram, YouTube, Google Plus, Foursquare, Flickr, Tumblr, and more.
They provide from 3 to 100 possible accounts that consumers can link to their system.
There were only a few "bad" aspects of Hootsuite. The main concern was that they do not disclose pricing for their Enterprise plan. It is understandable that that plan's pricing is dependent on the size of the business, but at least an average or estimated price range would have been nice.
Also, Hootsuite is a relatively new company. They were founded in 2008 so they have only been around for about 7 years.