Buffer was founded in 2010 but truly began around January of 2013 with only 7 people on their team. They have grown to be a thriving social media management company with over 40 employees and growing. Buffer currently services around 2 million people every day.
Buffer has a set of values that their culture thrives in: choose positivity and happiness, default transparency, focus on self improvement, be a “no-ego” doer, listen first, then listen more, have a bias towards clarity, make time to reflect, live smarter - not harder, show gratitude, and do the right thing. With their culture and these values, they are company that consumers can trust.
- Mobile app
- Data exporting
- FAQ section
- Discounted memberships for non-profits
Buffer offers several different types of plans; consumers are bound to find one that fits their needs and their budget. They offer a free Individual Plan, the Awesome Plan for only $10 a month, the Small Business Plan for $50 a month, the Medium Business Plan for a $100 month, and the Large Business or Agency Plan for $250 a month.
Buffer offers a well-rated and received app for both iOS and Android. Their Android app currently has 14,553 reviews and a 4 star rating. The iOS app currently has 2,111 reviews and an impressive 4.5 star rating.
They give their customers the ability to export their analytics so they can share data and report on campaigns. Customers can choose specific dates to analyze their analytics and match them with each campaign they run. They can also sort analytics based on engagement.
Their set of values is impressive and shows their obvious goals to be a great company. We especially like how they backed their "default transparency" by showing exactly where the customer's money is going to right down to the last cent. Most of the money made from memberships is going to salary for their employees, and the smallest amount is going into total profit.
They have a thorough FAQ section for consumers that have any questions.
They offer discounted membership prices for non-profit businesses (up to 50%).
- Platform limitations
- Post limits
- No video uploads
- Customer support
Buff only has a 7 day trial option for connect Pinterest. If the consumer wants to permanently connect Pinterest, it costs extra. They also do not offer the option to connect to Instagram, YouTube, Foursquare, Flickr, Tumblr, and a few others.
There is a 25 post per day limitation for Facebook. They actually recommend a 5 per day limit, but 25 is their real upper limit without decreasing the reach of you social media posts.
Buffer does not currently offer the option for customers to upload videos.
If you need to contact them right away before deciding what plan to go with, they only offer an email as a form of communication. They do not display a phone number or have a chat box.
The Bottom Line
Buffer is a good company and is heading down the right path. Their customers seem to be happy with the service that they're getting. Buffer offers a number of decent plans so consumers can pick one that fits their budget and needs. Their apps, for both Android and iOS, seem to be well received by the public. However, they do not offer as many features to consumers as some of their competitors. They currently do not offer the option to connect to Instagram, YouTube, Foursquare, Flickr, Tumblr, and a few others. Customers also cannot upload videos and have to pay extra for Pinterest. For these reasons, we cannot recommend Buffer at this time.