Each of our reviews, scores, and rankings are derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score . . . and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real consumer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for


Daily deals consist of discounted offerings found preferably on the home page of a shopping search engine site. These deals update daily, giving customers a large variety of discounted items available for purchase. Having these items for sale is the most important factor considered in all the ranking criteria.


Categories separate different types of products being sold on a shopping search engine. The more categories on a site, the more variety in types of products being sold. More variety enhances the shopping experience for users, resulting in a higher score for this criteria.

11%Price Notifications

Customers are always searching for the best deal. Unfortunately, no one has enough time to spend with a site constantly being watched, waiting for the best deals to materialize. Shopping engines that send out price and deal notifications to potential buyers are a fantastic money-saving asset.

10%Product Reviews

Online shopping doesn't allow you to touch or see the products being ordered. The best way to be confident in what you are buying is to read what others have experienced when purchasing the item. Sites that have large amounts of product reviews provide extra value to customers.

10%Seller Reviews

Similar to product reviews limiting actual interaction with a product, you are also purchasing from a seller that you have never personally met. Reviews that state honest details of previous customers experiences can provide confidence for a potential customer.


Shopping Search Engines have been around since the early days of the internet boom. Although just a few decades in time, much has changed in technology and these types of shopping sites. Those companies who have endured the test of time provide a trustworthy option to do business with.


Being available internationally provides greater opportunities for more people to use their shopping services. Companies selling products on these sites have strong operations and shipping policies to benefit from.

5%BBB Rating

Although not a perfect indicator of a company and their dealing with customers, it does provide an adequate starting point for evaluation. A higher grade given generates a better score in this criteria.

15%Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:
  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months
These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer. Note: this is different from the user score that is displayed on each company profile. The "user score" that is publicly displayed is the average of all user scores published for a given profile.
User Review Moderation
In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past. This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:
  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review
As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

18%Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:
  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company's ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.
We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.