Anyone who has ever spent more than a few minutes on the Internet know what Google is. The giant has been in business since 1998 and is synonymous with searching the Web. Google has also expanded considerably over the past decade, adding a number of tools, resources and business to its repertoire. One of these is Google Shopping, which, like its competitors, offer online buyers a look at products and comparisons of their prices. Google Shopping was started in 2002 and has undergone several rebrands and changes. The name became Google Search in 2012.

 

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The Good

  • Timely products
  • Tech-heavy
  • Buying education
  • Price listing

Google Shopping has the following elements that you will like as an online shopper or merchant:

  • Timely products. If it's summertime, Google Shopping will feature products that are unique to the season and popular in that particular time of year. If it's winter, the site will feature holiday items and those products used primarily in the winter. The same is true for other times of the year, where listed products are relevant and useful to the consumer based on the time of year it is.
  • Tech-heavy. Clearly, in this high-tech digital age, electronic products are extremely popular. Google Shopping specializes in these, and they are heavily featured on the site. Mobile devices and accessories, computers and related products are Google Shopping's specialties.
  • Buying education. Google Shopping provides a Google Commerce blog to give buyers and interested buyers the education they need to make wise online purchasing decisions. There is a natural tendency for some to be leery of buying from online sources, and Google Shopping will help clear up misconceptions, fears and questions.
  • Price listing. Prices shown include tax and shipping, so what you see in the product listings is what you will pay, so there's no need to worry about hidden fees or surprises.

The Bad

  • Small selection pool
  • Customer service

Surprisingly, Google Shopping has some flaws and shortcomings that you should be aware of when deciding where to turn to for online shopping. Here are some things Google Shopping does not do well and needs to improve on:

  • Small selection pool. In what might be a shock to some, Google Shopping does not have a large selection to choose from. There are only three listed categories on the home page. Of course, there is a search bar, where you may put in any product you want and wait and see what comes up. But if you are looking to narrow your search, you won't have that availability.
  • Customer service. It's difficult to get a hold of customer service. In fact, no email address or phone number is provided on the site. You have to go through the main Google company site to find any help.

Some prices are estimates. When you buy something, you want to know exactly what you're paying. While the price listings do include tax and shipping (as noted above in "The Good" section), many of the figures are merely estimates.

The Bottom Line

It shouldn't be hard to believe that a company of Google's stature would produce a high-quality product comparison and shopping site. Google Shopping is simple, to the point, and easy to use. There's nothing flashy about the site, but finding the products you're looking for is a breeze. Unless you like the ability to narrow searches through categories (which Google Shopping doesn't have), there's no reason you won't love Google Shopping.

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User Reviews

Star Rating

4.4
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155 Reviews

Review Breakdown

5 star
55%
4 star
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3 star
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2 star
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1 star
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Reese

May 15th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I use Google Shopping almost weekly as I look up item after item and when I find what I want I but it or compare it to other locations. It is easy to use and very user friendly to search by keyword or other ways.

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Rob Whipple

May 3rd, 2019 Mesa, AZ DETAILS arrow_drop_down
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Always easy and comprehensive. Google knows how to make shopping friendly. And always tons of products. Good experiences so far.

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John Mijares

March 25th, 2019 Los Angeles, CA DETAILS arrow_drop_down
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Most excelent, especially when multi tasking different project for home or work.

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Kathleen

March 5th, 2019 DETAILS arrow_drop_down
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Products easy to find-Shopping made easy. Fast delivery

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Mark A Critser

March 5th, 2019 DETAILS arrow_drop_down
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its fast , dependable, safe, clean site, Im not sure if you can make better, it's better right now

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Ramon lara

March 5th, 2019 DETAILS arrow_drop_down
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Excellent service,very friendly and very professional.

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Kathy Hudson

March 5th, 2019 DETAILS arrow_drop_down
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I am very pleased & trust Google shopping. They give me a wide range of product selections. Sometimes, I have difficulty receiving the "exact company" I'm searching for, when I am trying to locate a company, opposed to a product. I would prefer that Google provide the exact company's website.

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5

March 5th, 2019 DETAILS arrow_drop_down
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Quit their business. services suck no help from anyone

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olderwiser1

March 5th, 2019 DETAILS arrow_drop_down
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Easy to use. Information very useful. Multiple shopping and price points are clear and readily available.

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Kathleen Titus

March 5th, 2019 DETAILS arrow_drop_down
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I never have any problem with Google. Everything I order is available - nothing has to be back ordered.

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Rande H

March 5th, 2019 DETAILS arrow_drop_down
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It has been relatively helpful. I would like to see the search engine's interface expanded to include more refined searches which in turn would provide increased probabilities to find a specific product within the user's local area. Additionally, I would like to see a more secure ratings system for each retailer which products/services are being offered. This would instill a greater consumer confidence in the retailers provided.

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Barbara

March 5th, 2019 DETAILS arrow_drop_down
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Great product no improvements.fast shipping. Customer service is good, price was good. THANK YOU

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Janet

March 5th, 2019 DETAILS arrow_drop_down
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Good experience, ease of ordering and searching for products.

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Alan Starost

March 5th, 2019 DETAILS arrow_drop_down
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Google gives me the best pricing across all vendors.

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Shirley Godin

March 5th, 2019 DETAILS arrow_drop_down
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I have tried several shopping search engines but Google always points me in the right direction. They are perfect in every way!

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Hammer & Lewis

February 26th, 2019 DETAILS arrow_drop_down
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99% of the time i find what i want. you get a variety of choices.

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Don Chambers

February 26th, 2019 DETAILS arrow_drop_down
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Excellent. Products are as described, delivered on time for a fair price.

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Margie Ramirez

February 26th, 2019 DETAILS arrow_drop_down
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Very easy to use and very help to use has a variety of options

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MichaelDamico

February 26th, 2019 DETAILS arrow_drop_down
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Positive overall. I like the vast array of products and services accessable through the engine. What i dont like is the failure to pay a fair share of taxes on the profits they make.

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Judy

February 26th, 2019 DETAILS arrow_drop_down
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It's easy to use, search based on several words and provides several options

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Dawn Nagy

February 26th, 2019 DETAILS arrow_drop_down
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They cover many online stores, but I feel it is incomplete and wonder if the search engine is 'steering' me rather than providing unbiased and complete information.

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cathryn lancaster

February 26th, 2019 DETAILS arrow_drop_down
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Usually they are excellent, sometimes they look up the wrong thing even with a good descriptor.

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robert chain

February 26th, 2019 DETAILS arrow_drop_down
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excellent product. fast service no phony hype good selection

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Claudine

February 20th, 2019 Houston, TX DETAILS arrow_drop_down
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You're looking for it, you're most likely to find it. You just got to be smart to decifer the truth to the lies.

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Starski Cene

December 11th, 2018 Vienna, VA

Use google shopping to find the best prices! Pros: Can search multiple sites in one place Can sort by price to find the best deal If you don't care about quality (see review below) you can normally find the best deals on a product (textbooks, DVDs, books, etc.) Cons: Some of the sites they feature are less well known Some of the sites they feature sell bootleg or fakes of the real products (books are a perfect example), no way to distinguish between the two unless you are vigilant

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Darius Williams

December 10th, 2018 Alexandria, VA

google pretty mush takes the headache of going site to site. very convenient!

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Dee Farquharson

December 6th, 2018 Washington, DC

I've never purchased directly from searching on Google. But searching for items is easy and nicely organized. It would be nice to have more stores listed when on the shopping tab to get more accurate information on the items I'm looking for (sometimes the websites aren't listed correctly)

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Katie Kearney

December 5th, 2018 Vienna, VA

I use google all the time when I am shopping, however, sometimes my searches come up with barely anything which can be disappointing but for the most part I can find the best deals through Google Shopping.

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Kathie Bowman

November 16th, 2018 Lakeside, CA DETAILS arrow_drop_down
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I use google for everything. If I need to find someone to buy something specific I will google it and it always helps me. Google shopping is very easy to maneuver and use. I use google shopping often

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Eric

November 16th, 2018 San Diego, CA DETAILS arrow_drop_down
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Arguably the best search engine for just about anything. Google controls the search engine world like no other. When I need to search something I go straight to Google. I very rarely ever use any other search engine. When using it for shopping its great as you would expect. Much like everything google does its shopping search engine is of course flawless.

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Amber C Frey

November 15th, 2018 San Diego, CA DETAILS arrow_drop_down
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So far I've only bought one thing through Google Shopping but it was a very nice experience. I bought an Iron Maiden shirt and it was much cheaper than elsewhere online. Fast shipping, I got it within the week and the shirt was in great condition.

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Thomas Hullinger

August 29th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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They have the ability to find items that I am looking for and get them to me quickly and at a very good price. I also believe that they are only going to get better over time.

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Hannah Cummins

August 1st, 2018 Gilbert, AZ

Google is the best and easiest to use. I don't always love the "sponsored" items but its easy to find what you are looking for when ​shopping.

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Sara Jane

July 24th, 2018 Crestwood, KY

Google shopping search is good for about the first page and a half and then it is mostly repeat products and companies. It is also not a wide variety of retailers.

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Boston Whipple

July 20th, 2018 Provo, UT

Google shopping lets you add filters to the results which is really handy. They also let you search the offers of many other websites at once which helps lower search time.

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Cody Linden

July 19th, 2018 Lehi, UT

Very convenient for a quick look at what is available from a range of suppliers. I mostly use to get an initial idea of what is available before narrowing down my search.

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CAROLE SCOVILLE

June 9th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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When I find something I want to buy on Amazon, I always check Google first to make sure it’s not listed cheaper somewhere else

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Sadie Scoville

June 9th, 2018 Pleasant Grove, UT

I always use Google shopping when I’m trying to find a really weird item – I know I’ll be able to find it and compare prices among multiple websites

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Martha Sensiba

June 4th, 2018 Pinetop-Lakeside, AZ DETAILS arrow_drop_down
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I always check google shopping when looking online to see what places sell what I'm looking for. It's very helpful and easy to use.

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L. Fowler

June 2nd, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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I like google shopping because it can usually pull up everything on the internet that is in a certain category. For example, I need a purple, long sleeved shirt. If I type that in the search engine it will pull up many purple, long sleeved shirts and where to to buy them. I like the way that it displays the least expensive price. It is unique and has been helpful when looking for specific items.

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H Moore

May 31st, 2018 Lehi, UT DETAILS arrow_drop_down
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I use Google as a search engine multiple times a day. Great site!

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JRosa

April 30th, 2018 Lehi, UT

Google is nice because it has comprehensive searching and compares prices for you.

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Dallin Smith

April 24th, 2018 Kaysville, UT

Google is the best. It super easy to use and always knows what im looking for.

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Jeff Martin

April 19th, 2018 Layton, UT

Never have any complaints about Google. Makes each experience fast and efficient.

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Trent

April 17th, 2018 Provo, UT DETAILS arrow_drop_down
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Easy and convenient. I have found great deals using google.

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Jefferson Farmer

April 16th, 2018 Provo, UT DETAILS arrow_drop_down
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Let's be real. Google is basically the greatest website ever. Right?

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Chris Wootton

December 17th, 2017 Ogden, UT DETAILS arrow_drop_down
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Ok company to work with good product value.

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Sherry Wootton

December 11th, 2017 Ogden, UT DETAILS arrow_drop_down
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Google is my friend I can find anything and everything I am searching for.

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Cassidy Gundersen

December 10th, 2017 Orem, UT

I used to be a huge fan of Google- but I have been disillusioned with them lately. Their search engine is great because I can price compare, but I have a hard time justifying using their service when they do so much to suppress opposing companies.

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Lindsey

December 9th, 2017 American Fork, UT

I love google shopping! It shows lots of options from different online stores, shows prices, reviews, etc.