Straight North was founded in 1997 and has offices in Chicago, Illinois, Charlotte, North Carolina, Baltimore, Maryland and Washington, DC. They are an internet marketing agency who works with businesses in the manufacturing, industrial, construction, business services, health and wellness, computing and technology, logistics, supply chains and the automotive industries. And they are currently ranked #1994 on the Inc. 5000 business list of fastest growing private companies in America due to their three-year growth rate of 198%.
As a society, we should all give back to the community whenever we can and Straight North does just that. They proudly support the San Miguel Schools in Chicago, Wounded Warrior Project and Opportunity International. This is refreshing and quite impressive.
Straight North employs a full-time staff with more than 60 marketing specialists and have earned a variety of awards such as Best in Search Top SEO's of 2015, Clutch Top SEO Consultants 2015 and have been listed on FindTheBest, as well as being a certified Google Partner. And they have a 97% retention rate with their SEO clientele.
Straight North does not disclose their rates publicly. They ask you to contact them for a custom rate quote. This is common in this industry as every business has different goals and needs and there are just too many variables to offer a one-size-fits-all pricing structure.
- Variety of services
- Free SEO audit
Straight North offers a wide variety of internet marketing services. And they will also perform a free SEO audit to help you determine how effective your current SEO campaigns are and to show you issues that could be limiting your results. This will also help you make an educated decision about which SEO services you need and which ones you don't. So let's look at the services Straight North offers and how they can help you reach your business goals.
SEO services, when done properly, will give you the benefit of having what equates to a sales agent working on your business round the clock, free of charge. And who doesn't want that! Straight North's strategy consists of keyword research, on-site and off-site optimization and content creation and marketing. They also provide you with precise lead tracking and validation reports.
PPC Management Services
Throwing together a PPC campaign and launching it without performing the necessary research and due diligence required could end up costing you thousands of dollars or more, if you don't know what you're doing. Therefore, having a professional manage your pay-per-click (PPC) campaigns is highly recommended. Straight North will do the keyword research and implement only those keywords that will bring you the highest return on your investment. They will also A/B split-test all your campaigns for optimal performance.
Additionally, Straight North has earned several awards for their top-notch PPC services. Therefore, you can feel confident about their abilities to raise your ROI, perhaps significantly. PPC can be a very powerful tool that brings you lots of exposure and oftentimes lots of money. Therefore, it pays to have it done right!
Email Marketing Services
Email marketing is one of the best ways to connect with your audience. Straight North will provide you with a free email marketing audit. Then they will setup a high-quality marketing campaign strategy. From there they will take care of all the design, deployment, list management, tracking and split testing necessary for a successful campaign.
Straight North also offers some other services you might be interested in, such as:
- Display advertising - retargeting, contextual targeting and site targeting
- Responsive websites (mobile) - web design, web development and Drupal websites
- Video marketing
We scoured the internet looking for any type of negative feedback about Straight North and their services; however, there wasn't anything. If they weren't delivering quality services that are working for their customers, there would be plenty of negative feedback out there to be found and there was nothing.
Straight North's website is very thorough; however, they don't give much information about exactly how they will be performing some of their services. For example, they state that they use an SEO strategy that is in line with social media best practices, but they don't explain exactly what that means.
We would also like to see more information on their website as to whether or not they use video marketing as part of their strategy and if so, how they go about doing that. Additionally, they briefly mention relationship management, which is a huge benefit for companies who are in need of cleaning up their image. However, they don't expand on the extent of their relationship management services, or if they offer them at all.
The Bottom Line
Straight North has been in business for quite some time. Additionally, they don't have any negative feedback on any of the public internet forums, which is even more impressive. People are very quick to post negative feedback when they don't like something, so the fact that they don't have any negative feedback anywhere tells us that they are performing as expected and their customers are very happy with their services.
We would like to see them update their website to more appropriately portray how they perform their services. Additionally, we would like to see a little more transparency about whether or not they offer video marketing and to what extent they offer relationship management. However, in their defense, that is what you hire them to do and therefore it doesn't necessarily have to be explained in detail on their website. But by educating people prior to them having to make a decision about which services they do or don't need, can be extremely beneficial. Especially when it comes time to decide which services they actually need.
We can most definitely recommend Straight North for your internet marketing needs due to an extensive suite of services. However, if you are in need of video marketing or relationship management services, we recommend you contact them for more details, before making your final decision as to whether or not they are the right digital marketing agency for you.