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After DirecTV was purchased by AT&T earlier this year, an organization representing African-American controlled media conglomerates claims the two companies explicitly refused to offer customers programming from any African-American owned media group. The National Association of African-American Owned Media took the matter to court Tuesday.
The representatives believe that race plays a key role in AT&T's decision to not carry such programming.
"DirecTV -- with four times more pay-TV subscribers than AT&T -- spends approximately $12 billion annually for channel carriage, but like AT&T, none of that $12 billion is paid for channel carriage from 100 percent African American-owned media," representatives from The National Association of African-American Owned Media said in its complaint. "And again, of the additional approximately $2 billion DirecTV spends on advertising annually, 100 percent African American-owned media receives less than $1.5 million per year. For AT&T and DirecTV, it is a one-way street. While these companies take billions from the African American community, they pay 100 percent African American-owned media very little or nothing."
AT&T denied all allegations, and believe the they are in no way valid.