The brand's claim to fame is offering consumers the same vehicles for less cost than their major competitors. The company has been in operation for over twenty-five years. Their headquarters is currently in Los Angeles, California.
- Roadside assistance
- Toll prepay option available
Car Rental Prices
Fox offers economy and luxury vehicles at a low price in the industry. This can make traveling more affordable for customers.
Fox offers Roadside Service Assistance (RSA) at $3.99 per rental day. Benefits include emergency road service towing (within 25 miles of occurrence), winching, jump start, flat tire change, lockout service, and emergency fuel delivery (up to two gallons). Fox promises that this roadside assistance will waive all, or a portion of the cost of a roadside assistance service call up to the amount of $400.00 per incident. If customers find themselves in a roadside emergency, Fox has a toll-free service number located in their Rental agreement folder. The pricing is on par with many companies in the industry.
Toll Prepay Option
Customers can order toll passes through Fox's website to make their commute easier. This is called Fox's PlatePass All-Inclusive Service, which, if customers choose this additional option on Fox's website, is a daily rate stipulated in their rental agreement. Customers are responsible for the payment of all tolls incurred during the rental period- whether covered by the toll pass or not.
- Fees can increase the price range of a car rental
- Available in 13 states
- No online check-in options
Economy Price Range
The economy price range Fox customers is low in the industry. With taxes and fees, the price range is actually closer to average prices. These prices may seem to be a great bargain to begin with, but be aware that the prices will go up with taxes and fees.
Luxury Price Range
Fox Rent A Car offers luxury vehicles for low prices. But again taxes and fees could raise the price to an average, if not high rate.
Fox does not charge customers cancellation fees-a great benefit unless customers use Fox's PAY NOW program, which is when they prepay for the rental. For PAY NOW customers, there is a $25 fee to cancel.
For non-PAY NOW customers, Fox makes canceling a reservation easy. Customers can use the same platform they used to book the reservation to cancel it. For example, if they booked the reservation on Fox's website, they cancel the reservation on Fox's website. The same goes for customers who book a Fox reservation using a third-party platform, such as a travel booking site like Expedia.com. One caveat is that although Fox does not charge cancellation fees, if customers use third party platforms (i.e. Expedia.com), those platforms may charge customers their own cancellation fee.
One generous rule Fox offers for PAY NOW customers is for those whose credit card is lost or stolen. If the credit card used to book a PAY NOW reservation is lost, stolen, or replaced by the card issuer and cannot be presented at the time of rental, Fox will waive the cancellation fee at the time of pick up.
Fox Rent A Car is found in 13 States. This is on the low end for most car rental companies. Fox also does not have a presence in New York City, a major location. Many of Fox's competitors have New York locations- as well as locations in up to 50 states. Fox falls short in this regard.
Fox lacks a sufficient number of rental counters at most major airports throughout North America. They only have locations at 25 Airports in the U.S. and Canada combined. Other companies are more available with rental counters numbering at 40 airports or more.
On-Site Fuel Discount
Fox does not offer discounts on the price of fuel it uses to fill the tank on-site when customers return it. Vehicles must be returned with the same amount of fuel present at the start of the rental to avoid refueling charges. A few companies offer on-site fuel discounts-an option Fox should consider to provide customers with a more cost-effective experience.
When vehicles are returned to Fox's locations, it must be done in person by returning the vehicle to an agent on site. Some of Fox's competitors allow customers to return the car without waiting in line by leaving the keys in the car, but most car rental companies typically do not offer this option.
Some car rentals let customers check in from the website instead of the rental counter, but Fox requires customers to come in person to check the car in. If customers rent a vehicle and agree to return it to a different office as stated on the rental agreement, customers have to pay a one-way drop fee. Having to go in person is standard for most companies but can be inconvenient for travelers in certain situations. There are companies that offer this feature, making Fox less competitive in this area.