Advantage Logo
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15 User Reviews


Overall Score

LAST UPDATED: January 30th, 2020
Advantage is a rental car company that was founded in 1963. They have over 23,000 vehicles, ranging from economy cars to SUVs. One of the issues that this company has struggled with in recent years is fiscal solvency. They filed for bankruptcy and were acquired by Hertz. Hertz divested its holdings in Advantage in 2012 and the company is now centered in Fort Lauderdale, Florida.

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The Good

  • Low Rental Prices
  • Great Features
  • Roadside Assistance
  • Rewards Program

Low Rental Prices

Advantage's low prices for economy rentals are extremely competitive. They offer low prices in the car rental industry.

Great Features

Advantage offers some great extra features that make travel more convenient for customers. They offer booster seats and carseats, which are a huge convenience for customers with children. They also offer a Plate Pass and equipped cars which can help save time and money while traveling.

Roadside Assistance

Advantage offers roadside assistance services. Customers who have car issues can call and receive help.

Rewards Program

Advantage Expressway is a rewards program that provides regulars with a variety of benefits. Members can receive free rental days, cars, or upgrades. The membership program has four tiers: base, silver, gold, and platinum. This program gives perks for those who frequently rent cars for travel. Business travelers can sign up for the Corporate Advantage rewards program, which promises discounts on all rentals.


The Bad

  • Available in Only 19 States
  • Only Airport Locations
  • Strict Cancellation Policies
  • No Instant Return
  • No Toll Prepay Option
  • No Online Check-In
  • No On-Site Fuel Discount

Available in Only 19 States

Advantage has limited availability with locations in only 19 states. Some companies have locations in all 50 states. This availability is lower than average in the industry.

Only Airport Locations

Despite these location limitations, Advantage has rental counters at most major airports throughout North America. Advantage is only available at airports at this time. Some companies have other locations outside of airport terminals, which is more convenient for local residents.

Strict Cancellation Policies

Advantage's cancellation policy is very strict and costly. You must cancel more than 24 hours in advance or you will be charged a minimum of one day's rental charges plus taxes and additional fees. If you cancel a 'Pay Now' reservation prior to 24 hours before the pickup time, you will be subject to a $50 cancellation fee. If a 'Pay Now' reservation is cancelled less than 24 hours prior to the pickup time, you forfeit the entire amount of the reservation. Many companies offer free cancellation.

No Instant Return

Your car has to be returned at the kiosk. This is standard for car rental companies. Instant return services allow customers to leave the keys in the car and leave the car at the proper location. This can be a very convenient feature.

No Toll Prepay Option

You cannot prepay for tolls with advantage. Renters can opt into the EZ TOLL program for a daily fee of $6.99 per day. This is a good price compared to what other companies charge. Having to pay on the day of rental for toll passes is pretty common with rental car companies.

No Online Check-In

Advantage does not offer an online check-in option. Compared to industry competitors, this is not atypical for car rentals. Most companies require in-person check-ins. A few companies do offer this option, which is more convenient and offers customers the chance to avoid waiting in line.

No On-Site Fuel Discount

Advantage does not offer discounts on the price of fuel it uses to fill the tank when you return it. They have three fueling options: Fuel Now, Fuel Later, and Self Serve. Pricing for each option varies and is available at the rental counter. Advantage does not issue refunds for unused fuel.


The Bottom Line

Advantage offers some of the lowest prices around. For anyone on a budget, this is the place to rent from. If you have a tentative reservation or are unsure you can keep your reservation, then using Advantage is not recommended. Their cancellation policy is extremely strict. For the pricing alone, Advantage is highly recommended.
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15 Reviews

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Hannah Pleasant Grove, UT

Service was really slow and the line was long. When we got to the desk, they told us the car we had chosen wasn't ready. That is the reason I knock off a star. But they upgraded us to a mustang convertible for no extra charge. That was great to drive around in Hawaii.

3 years ago


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L. Fowler Pleasant Grove, UT

I rented a car through a third party and was booked with Advantage. They messed up on my rental agreement and I was overcharged. The company was able to adjust that mistake after a few emails. The car we rented was great for what we needed.

3 years ago


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Dave Brinton

Advantage seems to have reliable affordable cars. I have never had a problem with an Advantage rental car. Half the time I get hit up to buy all the extra insurance, but they usually respect my decision.

3 years ago