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Advantage was established in 1963 and offers competitive pricing.

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Advantage is a rental car company that was founded in 1963. They have over 23,000 vehicles, ranging from economy cars to SUVs. One of the issues that this company has struggled with in recent years is fiscal solvency. They filed for bankruptcy and were acquired by Hertz. Hertz divested its holdings in Advantage in 2012 and the company is now centered in Fort Lauderdale, Florida.

The Good

  • Low rental prices
  • Great features
  • Roadside assistance

Economy Price Range

Advantage's low prices for economy rentals are extremely competitive. They offer low prices in the car rental industry.

Extra Features

Advantage offers some great extra features that make travel more convenient for customers. They offer booster seats and carseats which is a huge convenience for customers with children. They also offer a Plate Pass and equipped cars which can help save time and money while traveling.

Roadside Assistance

Advantage offers roadside assistance services. Customers who have car issues can call and receive help.

The Bad

  • Available in 19 states
  • Strict cancellation policies

States Available

Advantage has limited availability with locations in only 19 states. Some companies have locations in all 50 states. This availability is lower than average in the industry.

Airport Locations

Despite these location limitations, Advantage has rental counters at most major airports throughout North America. Advantage is only available at airports at this time. Some companies have other locations outside of airport terminals, which is more convenient for local residents.

Cancellation Policies

Advantage's cancellation policy is very strict and costly. You must cancel more than 24 hours in advance or you will be charged a minimum of one day's rental charges plus taxes and additional fees. If you cancel a 'Pay Now' reservation prior to 24 hours before the pickup time, you will be subject to a $50 cancellation fee. If a 'Pay Now' reservation is cancelled less than 24 hours prior to the pickup time, you forfeit the entire amount of the reservation. Many companies offer free cancellation.

Instant Return

Your car has to be returned at the kiosk. This is standard for car rental companies. Instant return services allow customers to leave the keys in the car and leave the car at the proper location. This can be a very convenient feature.

Toll Prepay Option

You cannot prepay for tolls with advantage. Renters can opt into the EZ TOLL program for a daily fee of $6.99 per day. This is a good price compared to what other companies charge. Having to pay on the day of rental for toll passes is pretty common with rental car companies.

Online Check-In

Advantage does not offer an online check-in option. Compared to industry competitors, this is not atypical for car rentals. Most companies require in-person check-ins. A few companies do offer this option, which is more convenient and offers customers the chance to avoid waiting in line.

On-Site Fuel Discount

Advantage does not offer discounts on the price of fuel it uses to fill the tank when you return it. They have three fueling options: Fuel Now, Fuel Later, and Self Serve. Pricing for each option varies and is available at the rental counter. Advantage does not issue refunds for unused fuel.

The Bottom Line

Advantage offers some of the lowest prices around. For anyone on a budget, this is the place to rent from. If you have a tentative reservation or are unsure you can keep your reservation, then using Advantage is not recommended. Their cancellation policy is extremely strict. For the pricing alone, Advantage is highly recommended.


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User Reviews


6 Reviews

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August 28th, 2018 Pleasant Grove, UT

We booked our Rent a car from Advantage through a website. When we arrived in Florida we were surprised how quickly they got us to our car and on our way. Very reasonable prices!

Dave Brinton
August 24th, 2018

Advantage seems to have reliable affordable cars. I have never had a problem with an Advantage rental car. Half the time I get hit up to buy all the extra insurance, but they usually respect my decision.

Lynette Fowler
June 4th, 2018 Pleasant Grove, UT DETAILS
Value for your money
Quality of product or service
Customer service
Company trustworthiness

I rented a car through a third party and was booked with Advantage. They messed up on my rental agreement and I was overcharged. The company was able to adjust that mistake after a few emails. The car we rented was great for what we needed.

December 18th, 2017 Pleasant Grove, UT DETAILS
Value for your money
Quality of product or service
Customer service
Company trustworthiness

Service was really slow and the line was long. When we got to the desk, they told us the car we had chosen wasn't ready. That is the reason I knock off a star. But they upgraded us to a mustang convertible for no extra charge. That was great to drive around in Hawaii.

John McCowan
October 31st, 2017 Aiken, SC DETAILS
Value for your money
Quality of product or service
Customer service
Company trustworthiness

Did-advantage provided me with a car with numerous problems. When I told the attendant upon return, she said she hears the complaints often, but she has nothing to do with the cars her substandard company rents. Her superiors don't want to hear about the issues she hears.

Alexandria McGovern
September 12th, 2016 Somerville, MA

I actually rented a car for a week from EZ car rentals which is now joined with Advantage and had THE WORST experience. I rented a car in West Palm Beach location on August 20th and had asked to waive the liability because my credit card covered it. The employee assured me that they would. She also told us that there was a toll-pass in the car and we would pay the toll fees we went through. After returning the car we got the receipt and they ended up charging us $120 for liability which we had asked to waive, and $10 a day for the toll-pass plus the fees. Overall the added charges were over $500 over the price we expected to pay. When I called to inquire about the charges the employee could not have been more rude or condescending. When I asked for a manager he said there are no managers. When I asked his full name he refused to give it to me. I contacted the customer service and they were extremely unhelpful and refuse to give us any money back or to address, Bill the employee from west palm beach Advantage/EZ rental, rude behavior. this company is completely unprofessional and I will never use this company again for personal or company business again.