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Intro to Betty Crocker

Betty Crocker was born out of a need to answer consumer questions in 1921. The name was chosen to sound friendly and pay homage to a retired director, William G. Crocker. The General Mills Company, who at the time was Gold Medal flour, had received so many questions about baking that they created Betty to give the answers a personalized touch. The Betty Crocker Kitchens and recipes were created out of a desire to be committed to consumer service and product quality. After decades of publishing cookbooks, Betty moved to the internet at BettCrocker.com. 

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The Good

  • Over 15,000 recipes
  • Recipes to fit special diets
  • How-to articles
  • Ask Betty
  • Meal planning tool
  • Coupons and savings

Of the 15,000 recipes on the website there are numerous options for users with special dietary restrictions including vegetarian, low-sodium, and cultural requirements such as kosher meals. The recipes are also easy to filter by these requirements as well as type of meal, type of cuisine, main ingredient, products, and preparation.

Another great feature is the How-To section. This section provides tested advice and tips as well as the Ask Betty section where users can enter their question directly, browse other user questions, and browse question categories. The How-To section also includes shortcuts and tips, meal planning, and substitutions and conversions.

Another feature unique to the Betty Crocker website is the coupons and savings section. Here users can browse savings on Betty Crocker products to use in the home cooking and entertaining. Users can also see what ingredients in a recipe are on sale in their area. Users can also sign up with the website and receive more coupons and can also receive free samples. Users who sign up are also enrolled in the email news alerts.

The Bad

  • Forum
  • Difficulty levels
  • Reader recipes

While the site's how-to section is very informative, it would be helpful for users to be able to filter the recipes by difficulty level. If a difficulty level were assigned to each recipe users would be able to judge how comfortable they feel attempting the recipe a bit better. This way newer home cooks could try easier recipes for a while and gradually move through the difficulty levels.

Also allowing users to post their own recipes and create specialized discussions would allow users to create their own community. While expert advice is provided by BettyCrocker.com a forum would allow a user to receive feedback from numerous persons including those who may have directly experienced the problem in their own life. Creating a reader recipe section would also allow a user to post their own recipes which other users could attempt and leave feedback about in the forum or directly on the recipe itself.

Additionally, providing cooking school or how-to videos would also help a user to master at home cooking and develop the skill needed to attempt more difficult recipes.

The Bottom Line

As a whole, we would recommend the website to new home cooks and to those who have been cooking and entertaining for a while. The website publishes new articles about cooking and posts more recipes continually. Also by signing up with the site for free, users can gain access to saving and coupons which making cooking and buying groceries more affordable. Finally because of the large number of recipes which can be tailored to any type of diet BettyCrocker.com is a good resource for home cooks with any type of cultural or personal dietary restrictions.

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All user reviews posted on Best Company are subject to screening and approval. We reserve the right to approve or deny any review posted to this site in accordance with our Review Guidelines. Best Company never suppresses user reviews—unless they are being investigated for authenticity, or if they violate our review guidelines. We encourage anyone who suspects a user review to be fraudulent or intentionally inaccurate to please notify our review moderation team.


User Reviews

Star Rating

3.8
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8 Reviews

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Thomas Hullinger
August 29th, 2018 Pleasant Grove, UT DETAILS
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Betty Crocker has been my go to for any recipe out there. easy to look up and I am never disappointed.

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L Fowler
August 29th, 2018 Pleasant Grove, UT DETAILS
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Betty Crocker s a tried and true recipe company. They are usually really good and the ingredients are something that I have in my pantry, so I don't have to go to the grocery story and purchase a product I will never use again.

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Cristina Anderson
August 6th, 2018 San Antonio, TX

I have used Betty Crocker recipes several times, and think the website is very user-friendly. One of the things I really like about the website is that you can enter your zip code and it will show you stores that have savings or coupons for various ingredients for the recipe you are looking at. When you are looking at the coupon or savings, it gives you the chance to change stores or locations by zip.

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Diane Purcell
July 23rd, 2018 Bloomington, IN DETAILS
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Just baked a batch of the "Salted Caramel Hazelnut" cookies. I have to tell you, you have out done yourself this time. These cookies are Amazing!!!!!!!!!!! We always use your mixes when we go to family get togethers but I'm not sure I can share these even with the family. Please keep these on the shelves. I think anyone that eats one will fall in love with them. Thanks so much. Diane Purcell Bloomington, Indiana

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Lynette Fowler
June 4th, 2018 Pleasant Grove, UT DETAILS
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I enjoy these recipes because they are tried and true. They have been through the test of time and do not disappoint. They ingredients are normally pretty simple and straightforward.

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Trent
April 30th, 2018 Provo, UT

Betty Crocker is the classic you cannot beat When in doubt for dinner or dessert, Betty has the answer..

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Hayley Lambdin
November 13th, 2017 Orem, UT

I really don't like Betty Crocker. Their recipes are commonly inaccurate and I have to really adjust the recipe on the fly in order to get them to work.

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Kenneth Okerlund
June 9th, 2017

A lot of recipes with a wide range of skill level. I have several favorite recipes found through here!