Betty Crocker was born out of a need to answer consumer questions in 1921. The name was chosen to sound friendly and pay homage to a retired director, William G. Crocker. The General Mills Company, who at the time was Gold Medal flour, had received so many questions about baking that they created Betty to give the answers a personalized touch. The Betty Crocker Kitchens and recipes were created out of a desire to be committed to consumer service and product quality. After decades of publishing cookbooks, Betty moved to the internet at BettCrocker.com.
Of the 15,000 recipes on the website there are numerous options for users with special dietary restrictions including vegetarian, low-sodium, and cultural requirements such as kosher meals. The recipes are also easy to filter by these requirements as well as type of meal, type of cuisine, main ingredient, products, and preparation.
Another great feature is the How-To section. This section provides tested advice and tips as well as the Ask Betty section where users can enter their question directly, browse other user questions, and browse question categories. The How-To section also includes shortcuts and tips, meal planning, and substitutions and conversions.
Another feature unique to the Betty Crocker website is the coupons and savings section. Here users can browse savings on Betty Crocker products to use in the home cooking and entertaining. Users can also see what ingredients in a recipe are on sale in their area. Users can also sign up with the website and receive more coupons and can also receive free samples. Users who sign up are also enrolled in the email news alerts.
While the site's how-to section is very informative, it would be helpful for users to be able to filter the recipes by difficulty level. If a difficulty level were assigned to each recipe users would be able to judge how comfortable they feel attempting the recipe a bit better. This way newer home cooks could try easier recipes for a while and gradually move through the difficulty levels.
Also allowing users to post their own recipes and create specialized discussions would allow users to create their own community. While expert advice is provided by BettyCrocker.com a forum would allow a user to receive feedback from numerous persons including those who may have directly experienced the problem in their own life. Creating a reader recipe section would also allow a user to post their own recipes which other users could attempt and leave feedback about in the forum or directly on the recipe itself.
Additionally, providing cooking school or how-to videos would also help a user to master at home cooking and develop the skill needed to attempt more difficult recipes.
When I am looking for a basic recipe with easy to find ingredients this is the place. Classic, trusted recipes is what I find here.
Betty Crocker has been my go to for any recipe out there. easy to look up and I am never disappointed.
I have used Betty Crocker recipes several times, and think the website is very user-friendly. One of the things I really like about the website is that you can enter your zip code and it will show you stores that have savings or coupons for various ingredients for the recipe you are looking at. When you are looking at the coupon or savings, it gives you the chance to change stores or locations by zip.
Just baked a batch of the "Salted Caramel Hazelnut" cookies. I have to tell you, you have out done yourself this time. These cookies are Amazing!!!!!!!!!!! We always use your mixes when we go to family get togethers but I'm not sure I can share these even with the family. Please keep these on the shelves. I think anyone that eats one will fall in love with them. Thanks so much. Diane Purcell Bloomington, Indiana
I enjoy these recipes because they are tried and true. They have been through the test of time and do not disappoint. They ingredients are normally pretty simple and straightforward.
Betty Crocker is the classic you cannot beat When in doubt for dinner or dessert, Betty has the answer..
I really don't like Betty Crocker. Their recipes are commonly inaccurate and I have to really adjust the recipe on the fly in order to get them to work.
A lot of recipes with a wide range of skill level. I have several favorite recipes found through here!