Each of our reviews, scores, and rankings are derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score . . . and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real consumer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

9%Types of Postings

Do they provide consumers the option to buy, rent, or sell? Many real estate search engines only allow buying or selling options, but renting is also extremely important as millions of people search for places to rent each month. Companies who offer the full services of buying, selling, and renting will score the highest on our criteria.

9%Property Types

If a real estate search engine allows you to search several different property types--such as houses, townhouses, apartments and condos--they’ll score higher in this category. This saves the consumer time and hassle so they can get that property they’re looking for faster.

7%Number of Listings

Everyone wants more options. For this reason, a company will score higher if they have more listings. Simple as that.

12%Neighborhood Information

You don’t just move into a house, you move into a neighborhood. The neighborhood is a crucial aspect to the home buying experience. Consumers typically expect these things on a real estate search site:
  • Do they provide information on schools in the area?
  • Do they show local stores/food nearby?
  • Do they have a map to show locations of home listings?
  • Do they provide information on nearby registered sex offenders and crime rates?
  • Do they display average home value in the area and nearby attractions?

9%Website Navigation

The process of buying or renting a home can be confusing enough as it is. How easy is it for customers to navigate the real estate search website? Companies that we find to have exceptionally intuitive websites will rank highest in this category.

2%Mobile App

Everything is going mobile. Does a real estate search company have a mobile app? If so, how well does it function? We rate companies higher in this category if they’ve got an app that works well.


Features is broken into seven elements that a site provides for consumers using their website to find real estate.
  • Contact Listing
  • Mortgage/Rent Calculator
  • Home/Apartment Reviews
  • Market Trends
  • Map
  • Property Alerts
  • Agent Ratings


How much does it cost to upload a property listing? The lower the cost, the higher the score.

2%Time in Business

This is how long a company has been in business. Though not a high indicator of how good a company actually is, it does show a level of maturity in the industry.

15%Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:
  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months
These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer. Note: this is different from the user score that is displayed on each company profile. The "user score" that is publicly displayed is the average of all user scores published for a given profile.
User Review Moderation
In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past. This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:
  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review
As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

20%Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:
  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company's ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.
We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.