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$49.00 Per Press Release

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ReleaseWire has helped their users create, distribute and analyze their press releases since 2005. They have worked hard to develop a company which is able to share their expertise with others who are less experienced, allowing businesses to develop an effective press release marketing campaign.

The Good

  • Price and personalization
  • Submission process
  • Customer support
  • Optimization
  • Education

Some of the benefits of using ReleaseWire as a tool in one's press release marketing campaign include:

Price and Personalization - ReleaseWire has on-demand services as well as monthly subscription plans, so that one can tailor-fit their subscription to their budget.

  • Newswire Premium - $49/press release
    Syndication to 400+ media sites
    Distribution to Associated Press journalists and editors
    Submission to major search engines and news search engines
    Scheduling press releases
    Users can add multimedia - photos, videos and audio to their press releases.
  • Newswire Direct - $89/press release
    All features above plus:
    Distributed directly to matched media outlets, journalists, and bloggers.
    Targeted distribution by industry, location, and topic.
    Sent to specialty media outlets.
    Optional statewide and multi-state regional (US) distribution.
  • (Monthly Subscription) Premium Syndication
    $99/month - 3 press releases
    $159/month - 5 press releases
    $299/month - 10 press releases
    $429/month - 15 press releases
    $539/month - 20 press releases
    For anyone needing more than 20, ReleaseWire provides quotes
  • (Monthly Subscription) Direct Distribution
    $179/month - 3 press releases
    $279/month - 5 press releases
    $529/month - 10 press releases
    $749/month - 15 press releases
    $949/month - 20 press releases
    For anyone needing more than 20, ReleaseWire provides quotes
  • Submission Process: ReleaseWire guides members with tools to write their press releases and to optimize the release for maximum exposure. Submission is simple and with a few guided clicks, members can submit their press release for immediate distribution or schedule it for a later time.
  • Customer Support: Phone support is available during normal business hours, central time zone. Live chat is available online, and agents are responsive and helpful. Email support took less than 24 hours and although the response seemed to be a cut/paste, it did answer the question posed. Questions may be submitted via tickets and there is an extensive KnowledgeBase available in place of an FAQ.
  • Optimization: ReleaseWire states that they offer the tools available to optimize, but for customers using their service on-demand or infrequently, the analytics are not available for doing so. ReleaseWire offers extensive tracking and analytic reports.
  • Education: ReleaseWire has an extensive KnowledgeBase and many step-by-step articles to help users understand press releases in general as well as how to use the ReleaseWire service.

The Bad

  • Product kinks
  • Focus on analytics
  • No toll-free customer service number
  • Facebook use

ReleaseWire has some kinks in their product which should be pointed out. While the company states that they use their skills to help their customers create optimized press releases, there is little more information which is given either online or via customer service representatives to back up this nebulous statement.

With ReleaseWire, the focus appears to be based more upon analytics of past press releases, rather than by optimizing current releases, which would be a factor in keeping the customer with the service. While understanding past successes and failures are critical to any good marketing campaign, from what is stated by the company, one expects more help on the earlier efforts.

Phoning customer service is not toll-free. For most, this may not be a significant issue, but it is standard for most companies to invest in their customers' best interests by providing a toll-free number.

ReleaseWire is active on Twitter with many accounts, based on different industries. Access to customer service not available via social media. ReleaseWire's business Facebook page is sporadically used and integration with social media for press releases is focused on Twitter. For companies with a Facebook following and demographic of using Facebook, this may present as a challenge.

The Bottom Line

ReleaseWire is a great fit for many companies, but may be better suited for those planning a long-term campaign and subscribing. Their tools are more effective for the long haul. Their pricing for subscriptions is discounted based upon their on-demand services, so for those who are serious about creating a press release marketing campaign, ReleaseWire is a good choice. Companies using press releases occasionally may still benefit from on demand services, and the time savings of using ReleaseWire can be extensive.

ReleaseWire is recommended for those wanting to create a dynamic campaign or those wanting to use their services to save time and money in distribution.


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User Reviews


7 Reviews

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April 11th, 2018 DETAILS
Value for your money
Quality of product or service
Customer service
Company trustworthiness

Don't spend money on release wire. we bought release wire direct plan around 20$ per press release for that much amount our content was distributed on only digital journal. i will suggest dont pay more than 0.25$ for single per press.

November 17th, 2017 DETAILS
Value for your money
Quality of product or service
Customer service
Company trustworthiness

Releasewire claim to be a big company but if you go to their offices you will see it is a one man band. The customer service is shocking, they make lots of mistakes and the press releases go to the same sites. It is the worst service i have ever used.

July 25th, 2017 West Palm Beach, FL

Only fake sites, same blog using logos from other companies

chan ellis
June 12th, 2017

Releasewire is the worst service I have ever used. The way they treat customers is shocking. There make so many mistakes it is a joke. They never take responsibility for their mistakes, maybe this is why they changed their name from sbwire to releasewire

Kathy Duncan
April 24th, 2017

Releasewire is horrible. They use a syndication service, most of them being the exact same blogs, but with another logo. About 45–50% of all links do not work. And of course, not a single soul (journalist) will ever see your press release. People do not read spam emails anymore if Release wire actually really reaches someone. Support is average. It depends on who you talk to. They ignore the fact that you pay a full price, get only 50% of working links, every single time again, for months (and it's still not solved). No answer, no reply on when they will get it solved. Nothing. If you want to burn your money, they are the way to go.

Diane Walker
September 28th, 2015

Releasewire is a shocking service. They were at one time a good service, but now they have gone down hill. There is only one person who works there and he is very rude. There are so many major technical problems that happen and they never reply to support tickets. The service they charge companies is not worth it. If you want a company who is very rude then they are the company to deal with, but if you want a service where they value the customer then do not use releasewire

Tom Forrest
June 8th, 2015 Thousand Oaks, CA is a terrible service that is incompetent and cheated me out of money I paid them. ripped me off. Stay away from them or you may end up cheated like me.