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BlueSnap

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LAST UPDATED: September 18th, 2021

BlueSnap’s all-in-one Payment Platform is designed to accelerate commerce for B2B and B2C companies. The platform supports online and mobile sales, marketplaces, subscriptions, invoice payments and manual orders with a virtual terminal, with a single-integration.

The platform includes 100 payment types, including popular e-wallets and built-in fraud prevention to protect sales and grow your business. With integrations to over 100 platforms and shopping carts, you can start processing payments immediately.

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The Good

  • Multiple Payment Methods
  • Portable, Mobile, and Countertop Devices
  • Fraud Prevention
  • Integrations
  • Global Capabilities

Multiple Payment Methods

Any merchant will tell you that a comprehensive payment gateway is imperative for their business. BlueSnap’s All-in-One Payment Platform is designed to help increase sales and reduce costs by consolidating payment functionality and optimizing payment approval rates.

BlueSnap’s Platform permits users to accept the following major credit and debit cards:

  • Visa®
  • MasterCard®
  • American Express®
  • Discover®
  • Diner’s Club
  • JCB

Additionally, BlueSnap prides itself on being bank agnostic. This allows the company to provide clients with access to alternative payment methods such as PayPal, SEPA, etc. BlueSnap also provides eWallets such as Masterpass, Visa Checkout, Apple Pay, Google Pay, and more. 

Portable, Mobile, and Countertop Devices

BlueSnap offers a variety of portable, mobile, and countertop point-of-sale devices. All of BlueSnap’s devices are easy to install and come with built-in security features. 

Fraud Prevention

BlueSnap is partnered with Kount. For those unfamiliar with Kount’s services, the company is an industry leader in eCommerce fraud protection. 

BlueSnap’s Portfolio fraud prevention service is included on all accounts by default and a part of the portfolio service level; all merchants can use the Address Verification Service (AVS) and Card Verification Value (CVV) fraud tools for free. 

Integrations

BlueSnap connects with hundreds of additional business platforms. This is great news for merchants using third-party web agencies, CRM companies, accounting software, and more. 

Listed below are just a few of the companies that work in tandem with BlueSnap’s POS system:

  • Magneto
  • Woo Commerce
  • WordPress
  • OpenCart
  • Zapier
  • Hubspot
  • Kount
  • Apple Pay
  • Google Analytics

Remember that this is not a complete list. If you do not see a company that you’re already using with your business, check out the website or call and speak with a BlueSnap representative. 

Global Capabilities

BlueSnap can process global payments worldwide — BlueSnap is available to merchants in over 180 countries. The company also offers local acquiring over 45 countries to help clients increase authorization rates and reduce costs. Additionally, BlueSnap supports over 100 currencies and 29 languages. 

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The Bad

  • Missing Popular Third-Party Integration Companies
  • Steep Learning Curve

Missing Popular Third-Party Integration Companies

As you search through BlueSnap’s list of third-party software, you’ll notice some notable omissions such as Amazon, Shopify, eBay, Etsy, QuickBooks, Squarespace, and Alibaba. 

While this won’t affect every business owner, these are some of the biggest eCommerce platforms and software tools on the market. The fact that BlueSnap clients cannot integrate with these popular companies is limiting and may cause potential clients to look elsewhere. 

BlueSnap may be planning on offering these integrations, but there is no information on when or if that will happen. 

Steep Learning Curve

BlueSnap’s platform is quite extensive, and while that is a positive for some, it may require some technical prowess. 

Several BlueSnap features are only accessible via the application programming interface (API). Essentially, this means you’ll need to know how to integrate an API to use these features. Technical skills can be learned, but it’s another job added to the to-do list for small business owners. 

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The Bottom Line

BlueSnap is a payment gateway software that makes it possible to accept payments online. It is a reasonably comprehensive software and comes with a plethora of additional features via API. While the API is helpful since it allows you to communicate with third-party software, it has a steep learning curve — you’ll have to have some extra time and patience to know how best to utilize the software.

BlueSnap operates in over 180 different countries, accepts more than 100 types of payment, and is bank agnostic which allows it to accommodate eCommerce merchants all over the world.

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