Best Company emerged from a passion-project of the founders of SkyRocket Media, an award-winning digital marketing firm. In 2011, one of SkyRocket Media’s potential clients lamented about a review site that kept strong-arming them into paying higher fees to keep their #1 position on the site. Appalled, the SkyRocket founders dug into the review site industry. They found this “pay-to-play” practice was the “norm” for review sites. There were many other review sites muscling the top-ranked companies to pay more by threatening to “release” negative reviews or lower the companies’ rankings. Seeing an industry ripe for positive change, the SkyRocket founders launched bestcompany.com: a truly independent and impartial review site.
We gather information from experts whose background and experience qualify them to inform our ranking criteria. These criteria are given relative weight based on feedback collected from thousands of customers. We also gather thousands of reviews from real customers. Unlike other review sites, we do not hide negative reviews or use unpublished reviews as collateral to manipulate top companies into paying more.
How we rank is no secret. We publish our approach to ranking companies so you can see our process for yourself. Using our system, we have evaluated thousands of companies in more than a hundred industries. On bestcompany.com the best companies inevitably rise to the top. Our proprietary BestRank ™ algorithm gets smarter over time with interaction from customers, companies and experts. We are proud of the companies you see on our site in the top positions. They earned their spot by choosing to listen to you, their customers, and by delivering better products and services.
Tens of thousands of real people have left reviews. Their contributions help our site visitors make better decisions. We have an extensive and ever-evolving review moderation process that helps us weed out fake reviews to bring the most relevant content to the forefront. Reviews determined to be fabricated or not written by actual people are not published on bestcompany.com. As more people contribute reviews, our ability to provide accurate and helpful data will only increase.
We have been offered seven figures—multiple times—to alter our rankings to unfairly favor one company over another, not based on merit, but to “buy” a top spot. We love when this happens because it gives us an opportunity to share our vision with that company. We get to explain what the company will need to do in order to improve their company and subsequently earn a higher ranking. Best Company never has and never will take payment in exchange for an unmerited rank on BestCompany.com. That’s our promise. When we provide accurate reviews and rankings, both the companies on our site and our site visitors benefit. Companies get happy customers and customers have great experiences with the companies they choose. Everybody wins.