Speeddate

• User-Friendly Website Navigation
• Browsing Options
• Low Cost

User-Friendly Website Navigation

Speeddate.com’s website layout is clean and simple. The website navigation creates an easy platform to interact with other profile users and send messages through email, video, and instant messaging. 

The company eliminates long and mundane questionnaires that many online daters avoid when signing up for a new dating website. The sign-up allows users to skip over the questions, enabling members to start their match interactions quicker than usual. Users don't have to wait for any approval or verification before interacting on the online dating app.

Browsing Options

The online dating website does not curate a pool of potential matches. Users can instead browse online dating profiles with different filtering criteria. The browsing tool is useful as it ensures users have the best opportunity for meeting a potential match on the site by not prohibiting interactions with profiles that do not match. The user can instead create its own profile matches that may have otherwise been overlooked. New users can start searching and interacting with other members within a few minutes of sign up. Coupled with a short setup time and an 8-minute profile interaction with other users, the site enables customers to instantly create first impressions and eliminate interactions that do not meet expectations.

Low Cost

Signing up for premium membership is a feature worth referencing as the pricing is significantly lower than that of the competitors. Speeddate.com offers various price points with differing membership lengths. A paid membership ranges from $9.99 per month to $47.95 annually. All membership levels include full email access and unlimited chat, both through video and instant messaging.

• Privacy Concerns
• Lack of Algorithm
• Hidden Site Layout
• Difficult to Form Relationships

Privacy Concerns

On Speedate's privacy page, they have a section titled, "How you can access your information." In this section, you will find confusing information on how to deactivate your account. However, the speed dating website never specifies how to delete your profile. The privacy page contains the following statement:
"If you close your account, we may still retain certain information associated with your account for analytical purposes and record-keeping integrity..."
This information could be concerning for those worried about safeguarding their personal information. Personal information left on websites leaves opportunities for hacking and identity theft. This is something to consider if you are thinking about signing up for this dating site. 

Lack of Algorithm

Speeddate.com offers a few elements that can be labeled as good and as bad to the customer experience. Although we listed the lack of profile matching as a positive aspect due to its ability to create connections that would otherwise not exist, this feature can also be deemed as a negative. Not having an algorithm to enhance the quality of connections for customers can result in disgruntled members in a short time span. This feature generates a high quantity of interactions but also several low-quality profile interactions.
Users may spend time and energy browsing through unrelated profiles as opposed to contacting potential profile matches and enhancing long term relationships. Online dating sites with a matching algorithm pair users based on interests, beliefs, and relationship intent. Members on Speeddate.com are likely to find others who are not seeking the same type of relationship.

Hidden Site Layout

When navigating to the website address, the "sign up" window blocked potential new profile users to browse the website, its company profile,, and demographics before signing up as a new user. The only option to viewing and navigating through the site is to sign up and provide profile information such as name, date of birth, email, and zip code. Most customers would prefer to view the services offered by a company before signing up.

Difficult to Form Relationships

With a short interaction time, the website does not allow for the production of substantial, long-term relationships. The concept is great as a concept but the statistical information presented from speed dating groups, the likelihood of entering a long-term relationship with another person after an 8-minute call is less than likely.