Last month, Bigcommerce announced that it closed a $50 million Series D, bringing its total raised so far to $125 million. The company plans to use its new capital to grow in Asia, one of its main target markets (70 percent of its current users are based in the United States).
CEO and co-founder Eddie Machaalani said there are about 7 to 10 million retailers in the world who still do not have an online presence, so Bigcommerce's goal is to make it easy for those businesses to set up online stores. In order to do that, Bigcommerce is hiring more product engineers in San Francisco to complement its research and development group in Sydney, Australia, with the goal of doubling its worldwide engineering team. It has offices in San Francisco, Austin and Sydney. In the near future, it plans to add enterprise-grade analytics and other features to its SaaS platforms that will allow SMBs to compete with mega-retailers such as Amazon.com.
Fry, who left Twitter earlier this year was responsible for growing the company's engineering team from 500 to 1,000 engineers and improving its infrastructure. Before Twitter, where he remains in an advisory position, Fry was senior vice president of development at Salesforce, where he oversaw the development of the company's software and Chatter, its work collaboration platform.
"I see parallels in growth that Salesforce.com experienced in the late 2000s to what Bigcommerce is seeing right now," says Fry.