doTERRA vs Young Living Essential Oils

Essential oils have become inextricably associated with multi-level marketing, and doTERRA and Young Living are the primary forces driving this association. Their company headquarters are less than a 20-minute drive apart, and the two sell a range of essential oils and related accessories.

They might seem so similar because doTerra, founded in 2008, was created by a former Young Living associate. Young Living has been in business for well over 20 years, but essential oils have only reached the trending spotlight in the past decade. Does that mean doTERRA is partially responsible for this rise in popularity? Furthermore, does that mean that doTERRA is the more viable MLM opportunity?

doTERRA logo verified_user
#3 doTERRA
9.0 Overall Score
4.4
starstarstarstarstar_half
(135)
Young Living Essential Oils logo verified_user
#6 Young Living Essential Oils
7.9 Overall Score
3.6
starstarstarstar_halfstar_border
(68)

Overview

doTERRA

Young Living Essential Oils

Industry
Industry
Health & Wellness
Health&Wellness
Compensation Type
Compensation Type
Unilevel
Unilevel
Time In Business
Time In Business
11 Years
25 Years

Ratings

doTERRA

Young Living Essential Oils

Overall Score
Overall Score
9.0 of 10
7.9 of 10
Review Score
Review Score
4.4
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3.6
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Value for Money
Value for Money
4.1
starstarstarstarstar_half
3.2
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Quality of Product or Service
Quality of Product or Service
4.4
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3.6
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Customer Service
Customer Service
4.4
starstarstarstarstar_half
3.1
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Company Trustworthiness
Company Trustworthiness
4.2
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3.2
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Likely to Recommend
Likely to Recommend
7.0 of 10
4.9 of 10

Reviews

doTERRA

Young Living Essential Oils

Number of Reviews
Number of Reviews
135
68
Review Breakdown
Review Breakdown
4.4
starstarstarstarstar_half
5 star
69%
4 star
15%
3 star
7%
2 star
4%
1 star
5%
3.6
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5 star
59%
4 star
4%
3 star
3%
2 star
6%
1 star
28%

Reviews for doTERRA

Helpful Favorable Review

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ave

October 10th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
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Company trustworthiness
starstarstarstarstar_border

I love the oils I can purchase from doTerra. It is a reliable company and the perk to receive 30% off your purchase if you maintain a monthly purchase is great. My family loves to use the more practical oils like lavender and breath.


Helpful Critical Review

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fabulous_finn

January 15th, 2020 Gaithersburg, MD DETAILS arrow_drop_down
Value for your money
starstarstar_borderstar_borderstar_border
Quality of product or service
starstarstar_borderstar_borderstar_border
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
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The oils make for a great way to block various odors, but I am tired of people pushing this placebo effect. I have bought a few vials of oil before, and enjoyed them as a replacement to incense. They are not, however, a cure for anything, and I am upset that doTERRA does not actively try and discourage people from spreading false information about their product.


Reviews for Young Living Essential Oils

Helpful Favorable Review

starstarstarstarstar

Colby Alvarado

April 23rd, 2019 Merced, CA DETAILS arrow_drop_down
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

I have been using YL products for 1 1/2 years now. My goal is to live a more chemical free life for myself and my family. Switching over little by little. Best thing about YL is that they have ALL the products that we use daily for our home. Sharing my experiences and happiness is easy when you love the products.


Helpful Critical Review

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Janice W

December 31st, 2019 Chicago, IL DETAILS arrow_drop_down
Value for your money
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Quality of product or service
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Customer service
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Company trustworthiness
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Do not order from this company. The customer service is horrible. I had a mistake in my order. They refused to stop the order. They also refused to pay return shipping on the order. There is no reasoning with them or higher up personnel in customer service. Buyer beware!


The Final Word

When a company has more time in business, we typically think of it as more stable and trustworthy. However, the case of Young Living and doTERRA has proven that age doesn’t always equate to success. 

Young Living has formerly battled legal issues against its advertising practices and pure-oil claims. doTERRA has been issued similar FDA warnings regarding distributor claims around the same time. 

But the 2012 lawsuit between Young Living and doTERRA highlights the contention between the two, and it was resolved in 2018 and ruled in favor of doTERRA. The lawsuit originally contended that doTERRA founders had breached their Young Living contracts and stolen trade secrets. Young Living was made to pay doTERRA for its attorney fees. 

Within this lawsuit were claims doTERRA and Young Living filed against one another both accusing the other of using synthetic compounds in their oils. Dr. Robert Pappas was asked to testify and claimed he found that Young Living was selling some synthetic oils, but Young Living’s case against doTERRA’s oils was suspect and possibly invalid. This portion of the case was dropped by both sides.

That wasn’t the last legal issue for Young Living. In 2017, Young Living was sentenced for the Lacey Act and Endangered Species Act violations and fined $760,000 for illegally trafficking its rosewood and spikenard oil.

A new lawsuit picked up in 2019 regarding pyramid scheme activities with the plaintiff being a Young Living member. Due to Young Living’s frequent disputes, doTERRA might be an easier option to market to potential buyers.

Both companies publish annual income disclosure statements, and consumers should look over these statements to understand whether either company would be a realistic opportunity for them. For both companies, the lowest-ranked distributor makes an average of over $300 per year, not subtracting any incurred expenses. doTERRA reports a 33 percent increase as the preferred essential oil brand. 

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