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Truintegrity is a family-owned and operated multi-marketing company founded by former Youth Minister and Pastor Art Rayburn in 2011. Mr. Rayburn has been involved in several MLM companies since 1984 as an independent distributor. He also served as VitaCheck's National Marketing Director and Step One Magazine's editor.
TruIntegrity is in the health and wellness industry and its products are designed to help consumers lose weight and promote optimal health. The products are distributed via a uni-level compensation plan through independent affiliates. The company's headquarters are located near Dallas, Texas. No current information is available in regards to the company's global sales revenue.
The company's flagship product Antioxidant Super Blend costs $49.95 monthly on autoship with shipping and handling fees included. Commissions are earned on purchases made by referred customers. The compensation plan works under a uni-level structure that pays out on six levels. Every TruIntegrity products come with a 30-day money-back guarantee and are manufactured with the highest standards of production and quality.
The products are manufactured in Good Manufacturing Practices certified facilities. Products being manufactured are given a set of guidelines that outlines a system of processes, procedures, and documentation to ensure quality and safety standards are met for human use.
These processes and procedures document the appropriate strength, composition, quality, and purity the product should contain. TruIntegrity claims to offer the highest quality products. Besides the Antioxidant Super Blend, the company also offers Tru Garcinia+. This weight management formula uses Garcinia Cambogia to bulk up meals and suppress appetite.
It also claims to help boost energy levels by reducing production of new fat. The Hydroxycitric Acid contained in the Garcinia Cambogia may also be able to balance blood sugar levels by delaying glucose absorption.
There are two options available for joining as an affiliate. The first option is the One-Time Pay Affiliate Plan. This includes a free month's supply of the company's flagship product, a master copy of the marketing flyer with your user name and ID number, and a new member kit.
The new member kit includes postcard printing, mailing list options, and simple business building instructions included inside. New affiliates also receive their own free marketing website and virtual back office. Distributors under this plan can re-order products as needed without being enrolled in the company's autoship program.
The second option is the Autoship Prime Affiliate Plan. It includes everything offered in the One-Time Pay Affiliate Plan. The only difference is the affiliate is given the choice to enroll in the autoship program and can change this option at any time by contacting the main office.
Both plans offered by the company are the same price of $49.95, with the fee being paid once for the first plan and monthly for the second.
The company website is in dire need of improvements in appearance. The content is too pushy in sales and marketing approach. In order to join, you have to call a toll-free number and listen to a pre-recorded message to learn more about the opportunity. This may not be convenient for some consumers and does not make the company appear credible.
The company has a direct mail approach where distributors mail out postcards and flyers. The company claims that this "old-school" method of MLM marketing is truly effective by aiming towards those who are not internet-savvy. Whether this is true or not, it adds unnecessary expenses to running business operations for affiliates. Affiliates are responsible for purchasing a mailing list and paying postage.
Successful recruiting is essential when involved in a multi-level marketing business. The company claims to help new affiliates with this by providing a welcome pack designed to entice potential team members that respond positively to your postcard or flyer. It is not a good idea to depend on it.
Affiliates have to depend on the strength of a particular purchased mailing list, which may or may not be dependable. Nothing is as simple as mailing out a simple piece of paper and expecting big results. Consumers would be wise to be wary of such claims.
Affiliates need to be savvy in appropriating lead generation techniques in order to expect successful results. All types of businesses require hard work and self-discipline combined with advanced business skills in order to succeed.
The company founder states that he failed numerous times when first starting out as a new distributor in the world of network marketing.
After a few years he developed a process that allows others to grow successfully very quickly. Honestly, this information does not appear credible with the general overview the public is presented with.