Sunrider International started in 1982 by Dr. Tei-Fu Chen in the state of Utah. The company seeks to operate by its values of integrity, quality, rewarding, creativity, loyalty, and giving. Sunrider researches, develops, and manufactures more than 400 health and beauty products for people around the world. In 2010, Sunrider International had a total of eight manufacturing facilities, nine company stores, and 1,500 Sunrider authorized stores.

The multi-level marketing company has a system in regions around the world from Malaysia to Australia. Sunrider International headquarters is also home to the Chen Art Gallery which showcases Chinese art and antiquities. Since 2006, Dr. Chen expanded Sunrider International's business opportunities by creating the Sunworld Dynasty Hotel Group which includes the Sunworld Hotel Beijing.

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The Good

  • Awards and accolades
  • Array of products
  • Philanthropy efforts

Awards and Accolades

Sunrider International has been recognized for efforts to help improve the lives of people everywhere. Here are some of its awards and honors:

  • BrandLaureate Award 2010-2011
  • HuaZun Awards 2010
  • 2010 Asian Entrepreneur of the Year Overall Winner Award
  • Silver Award from the Agri-Food and Veterinary Authority

Along with the different awards Sunrider International has received, the direct sales company's founder, Dr. Chen, was honored in Forbes Asia as one of the 25 most notable Chinese-Americans. Sunrider International was also recognized as a winner in the "Distribution Sector" by a study conducted by three news publications including the Korea Economic Daily.

Array of Products

The health and beauty company offers a wide variety of product categories including the following:

  • Herbal foods and drinks
  • Nutritional supplements
  • Weight loss/active lifestyle
  • Skin care
  • Body and hair care
  • Cosmetics
  • Oral care
  • Household cleaners

Sunrider International makes its ingredient glossary available online to distributors and customers. It explains the positive properties of the following key ingredients:

  • Carnitine
  • Cocoa bean
  • Green coffee bean
  • Arginine

For distributors and customers who are curious as to how their products are processed, more information can be found on the Sunrider International website. Sunrider International has a research development team as well as a quality control team to ensure the manufacturing process produces high quality products.

Philanthropy Efforts

Sunrider International also participates in philanthropic efforts around the world. It seeks to assist in different situations such as:

  • Education
  • Disaster relief
  • Health care

The direct sales company has also been a major sponsor of UNICEF with the goal of building a better world for children and young people around the world.

The Bad

  • Tax evasion
  • High signup cost

Tax Evasion

Sunrider International has had some issues with the government. Sunrider International faced federal government charges. These charges claimed that they had participated in a money-laundering and customs-fraud scheme to evade $38 million in taxes in 1995. In 1997, the founders pled guilty to tax evasion and customs fraud.

High Signup Cost

At $200, Sunrider International's sign up cost is higher than many other multi-level companies in the health industry. People who have limited startup funds will find Sunrider International restrictive compared to other companies whose sign up fees are less than $50.

The Bottom Line

Sunrider International has proved to be resilient and profitable since 1982. With its extensive line of health and beauty products, Sunrider International pursues its mission of improving the health and wealth of people around the world with natural solutions.

If you're looking to achieve financial independence with an Asian-based company, Sunrider International is a choice you could consider. Sunrider International's signup cost is higher than most direct sales companies and its founder has served time in prison. Our recommendation? Avoid Sunrider International if you do not want to pay a $200 signup fee or be associated with a founder who has spent time in prison.

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User Reviews

Star Rating


6 Reviews

Review Breakdown

5 star
4 star
3 star
2 star
1 star

Sentiment Criteria

Value for your money
Quality of product or service
Customer service
Company trustworthiness
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December 11th, 2019 Albany, OR DETAILS arrow_drop_down
Value for your money
Quality of product or service
Customer service
Company trustworthiness

Buyer Beware: I thought that Sunrider products were the answer to my healthcare needs. I became an IBO and was excited about what I was doing. It turned out that the better health I was experiencing was due to other changes I'd made. I started experiencing a constant pain in my side and urination issues. I used more of the products as the health effects that I had initially experienced were disappearing. I then tried one of their weight loss products which did absolutely nothing. I decided to do some research and stumbled across a review that claimed the products had caused kidney stones. I looked up the symptoms and realized that's what the new issues were being caused by. I quit using the products and the issues cleared up pretty quickly. After 7 months, the problem hasn't returned. I ended up throwing away $100 in products.


Lisa Smith

January 23rd, 2018 Lansdale, PA DETAILS arrow_drop_down
Value for your money
Quality of product or service
Customer service
Company trustworthiness

Overpriced, sub-par products. I spent thousands on Sunrider in the past. I saw no improvement in my health while on Sunrider. It wasn't till after I stopped that I noticed an improvement in my health. The antidote: I improved my diet and take a few quality supplements from the health food store. Nothing fancy or expensive. Sunrider is nothing more than a multi-marketing scheme.


Donna Vaugh

August 29th, 2017 Salt Lake City, UT

I used the cali tea in the 1980's it was only thing I could use to settled down the overgrowth of Candida in my blood. As far tax evasion goes, the owner and his wife had relatives working with them, and seriously those people didn't have the integrity that Mr. Chen and his wife do, they are such excellent people, I can't even begin to tell you the things I know about them, that most people who sell the products know. If you use some of the products, the day comes when others will ask about it and you may be able to sign them up. This company basically was the first of its kind, many companies like it patterned themselves after it, but didn't do what Dr. Chen which is make products that are the best of the best, no skimping etc., this is way people keep using them. Even if a person has passing away, using certain products will help make them feel better as that dying process is happening. Dr. Chen as he was called was so successful in helping people feel better, that he was blackballed out of the state he started the company in because doctors then in the 80's wouldn't combine nutrition with feeling better, and jealousy took over, but he left went to CA and thrived. When relatives didn't pay taxes on antiquities, he had to spend 6 months in a facility but the bounced back. What's funny is that people in Asia have used similar herbs and such, but dr. Chens recipes are so excellent that he outsells the competitors many times.


Tess Ralte

March 16th, 2017

I love sunrider because of its transparency within the system. Also i have worked in few other industries before joining Sunrider, you don't get to see the founder or CEO of the company especially from overseas but in Sunrider, it really happens and that is another Sunrider difference. I love the fact that Sunrider manufactures its products- from inception till packaging.



October 30th, 2016

I like Sunrider because of being transparent abt their products manufacturing, parkaging and handling and I most importantly like the fact that Sunrider has ownership decision making on the products and owners' personal relationship with their customers and mostly in themselves using their products which is above most MLM companies however they still have room for improvement. And I wish all the sunriders all the best.


Jim Dempsey

February 24th, 2016 Missoula, MT

Sunrider is a great company manufacturing thier products themselves. My wife and I make an annual income of over 170K working from home. We love Sunrider.

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