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Scentsy Fragrance is a direct selling party plan company in the home and fragrance industry. the company was founded in 2003 by sisters-in-law Kara Egan and Colette Gunnell in Salt Lake City, Utah. Scentsy manufactures its products in Meridian, Idaho.

The company's ceramic warmers are made by a partner manufacturing company located in China. The company's flagship products are scented and wickless candles housed in decorative ceramic warmers and sold by independent consultants online and through in-home parties. The company also offers plush animals for children called Scentsy Buddies, as well as body fragrances, and laundry products.

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The Good

  • Good Compensation Plan and High Commissions
  • Scentsy Opportunity
  • Offers Support for Distributors

Good Compensation Plan and High Commissions

Scentsy offers its independent distributors commissions based on personal retail volumes on overall product sales. The company also offers leadership bonuses for recruiting others to become Scentsy independent distributors as well. New distributors earn 20 percent commissions.

Once a new enrollee achieves a total of 1,000 Personal Retail Volume points, that person gets promoted to the Certified Consultant rank and starts earning 25 percent commissions on product sales.

Individuals who achieved 2,000 Personal Retail Volume Points in any given month are eligible to receive an additional 5 percent bonus commission on product sales.

Scentsy Opportunity

Scentsy has several good attributes that make it a perfect company for an individual who wants to be a direct sales consultant. Here are some of the positives associated with being a distributor for Scentsy:

  • Multiple levels of advancement if you become a Scentsy distributor (if you refer enough new consultants, you get a percentage of the sales).
  • Multiple levels of revenue potential possible (up to 25% commission from personal retail volume).
  • Monthly compensation available.
  • Easy entry for distributors through a $99 starter kit that contains the following:
    • More than 80 scent testers to share at parties.
    • Demonstration products for home parties and showings.
    • Catalogs, order forms, and marketing materials (brochures and party invitations)

Offers Support for Distributors

Scentsy also provides excellent support for its distributors, including the following resources:

  • A free website for the first three months ($10/month after the 3-month free period).
  • Web-based workstation to manage your orders and clients.
  • Live support over the phone.
  • Training materials that are available upon becoming a Scentsy member.

Overall, the Glassdoor reviews indicated that Scentsy was a pretty good company to do direct sales for. The consultants liked the product variety and the resources available. One review liked how Scentsy distributors could set their own hours and the training resources available.

Scentsy's wellness program lets distributors know that they are valued as people.

The reviews also indicated that the company offers great incentives and that the qualifications for each sales level rank are reasonable. A distributor also might like the fact that most products are made in the United States.

The primary manufacturing sites are located in Idaho, and only a small number of ceramics are manufactured in China. Clients can purchase Scentsy products by contacting a consultant. Most often, the consultant will host a house party for a client.

Also, home visits are available for clients, where individuals can order as many products as they would like. Scentsy also has been recognized for its direct-selling efforts, as well as its green efforts and social responsibility. Their portfolio of awards include the following:

    • Direct Selling Association 2009 Rising Star Award
    • Direct Selling Association 2010 Success Award
    • Integrity Counts! Better Business Bureau Honoree
    • Inc. 500 Ranks Scentsy, Inc. the Fastest Growing Consumer Products and Services Company in the Country
    • Heidi Thompson has received the Idaho Businesswoman of the Year Award in 2011.
    • 2011 Forbes' List of America's 100 Most Promising Companies
    • Top Recognition for Green Construction from Green Globes

The Bad

  • Order Issues
  • Oversaturated Markets
  • Training

Order Issues

One of the biggest problems consumers encounter with the Scentsy Fragrance company is in actually receiving the products they order.

According to consumer complaints available online, sometimes UPS will fail to deliver products on schedule according to customer's expectations.

Other times, past independent distributors have failed to actually place the customer's order or placed an order for the wrong product. Sometimes, the products customers receive contain defects that started potentially dangerous house fires.

While Scentsy successfully answers all consumer complaints it receives, requests for refunds can take longer than expected to process and receive.

Oversaturated Markets

Markets in some cities can be oversaturated and may be difficult to build up a sufficient customer base to make a sustainable income through in-home party demonstrations.

As with the majority of multi-level marketing and direct selling companies, launching and building a business can be time-consuming. Individuals with large social networks and strong sales and marketing skills will do exceptionally well. In order to generate around $1,000 per month in income, you will need to have at least seven qualifying parties per month.

While this is completely doable with two parties per week, generating higher levels of income equates with hosting more parties.

Individuals need to have strong social skills. Introverted individuals may struggle with this type of business model. However, they can compensate for problems in this area by selling online through a company-provided website with a low monthly maintenance cost.

Training

The company focuses heavily on a multi-level marketing model that relies heavily on recruitment.

The model also has an overall negative perception from the general public. Friends and family can grow tired of hearing about the company's business opportunity and products.

You will need to plan in advance how to overcome this sales and marketing challenge and develop a wide network in order to achieve higher compensation rankings. While Scentsy provides business training, it does not offer adequate training in effective sales and marketing techniques and could do better as a company in this area for its independent distributors

The Bottom Line

Scentsy Fragrances appears to be a reputable business opportunity in the home and personal fragrances industry. The company provides its independent distributors with plenty of support resources, training, and business tools to launch successful home product demonstration businesses.

With over $1 billion in global sales annually, Scentsy provides a financial model that gives independent distributors the ability to create a sustainable income. The company has achieved industry leader status and stability as a company with over 10 years in the marketplace. We recommend investigating the company for yourself to see if it is a good fit for your lifestyle and financial situation. Always research a company fully before signing any agreements and investing in a potential business venture. Here are some positive highlights we found about Scentsy:

      • Most of their products are manufactured here in the United States in Idaho.
      • Scentsy is a family-owned business.
      • There are some good perks for distributors who do well (up to 30 percent). Distributors are generally paid on a monthly basis, with multiple bonus levels available for distributors who do well.
      • Scentsy distributors have access to a wide array of training, either online or through seasoned sales distributors in the market area.

Here are some things to consider before becoming a distributor for Scentsy:

      • Your enrollment as a distributor is contingent upon two key things:
        1. Purchasing a $99 starter kit.
        2. Maintaining a sales level of $150 PRV in at least 1 month of a 3-month span.
      • Sales leads are sometimes hard to come by.
      • New distributors don't always get the market they need in lieu of senior distributors who may have a significant foothold in a market area.

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User Reviews

Star Rating

4.5
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21 Reviews

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Amy Boren
October 9th, 2019 American Fork, UT DETAILS
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I love their candle scents and their room sprays. They have so much to choose from and I love the flavors.

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Jaime
October 2nd, 2019 American Fork, UT DETAILS
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I really like my Scentsy burner and I love that I can enjoy the smells of candles without actually burning candles. They have lots of great scents of wax melts!

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Joy Hill
October 1st, 2019 Pleasant Grove, UT DETAILS
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I really like the products, but I can get the same items at walmart for less than half the cost

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Madison Scott
September 23rd, 2019 Pleasant Grove, UT DETAILS
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I have had scentsy in my home for years now. Their scents are strong and can radiate through the house. I love their variety and all their cute products. I am a big fan.

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Kristiane R Durfey
September 9th, 2019 Pleasant Grove, UT DETAILS
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I have a scentsy in every bathroom in my home and 2 in my common areas of the house. I love the scents and that I don't have to have candle smoke in my house. Great selections of scents and burners and easy to reorder bulbs when necessary.

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Brooklyn May
July 11th, 2019 Logan, UT DETAILS
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All of the scentsy smells are amazing. I’ve never really found one that I don’t like. They are all great and they don’t cost that much. The melting pots are awesome as well.

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Breanne Stanko
July 9th, 2019 Logan, UT DETAILS
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I love scentsy. The smells they have are amazing and the melting pots are awesome! It smells so good all the time in my house. They last forever too!

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Terra Stanko
July 8th, 2019 Hyrum, UT DETAILS
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So many good scents of wax to melt. I love their big melting pots and even their smaller melting pots. I bought one for both of my girls and they still use them to this day. New scents coming out constantly plus the original one are amazing. Watermelon Patch is a great one for the summer.

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matthew
July 1st, 2019 Logan, UT

my fiancé always has her scentsy pot burning. great smells and different variety of smells as well. the pots are nice looking as well.

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Whitney Stanko
June 28th, 2019 Smithfield, UT DETAILS
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The scentsy smell so good. Super cute wax melting pots. Love all of the different scents they have. Always coming out with more.

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Emily Walker
June 10th, 2019 Provo, UT DETAILS
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I love all the different smells of Scentsy and how long they last. It is one of my favorite things to use to make our home smell better!

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Natalie Prestwich
June 6th, 2019 Taylorsville, UT DETAILS
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Scentsy is a great way to get your home smelling great! They have so many scents to choose from, including seasonal smells. They last a very long time and you can even reuse the wax if you want to change out the scent more frequently. The thing I really like with scentsy is that it is a safe way to add a fragrance to the air. With little kids around, I don’t like to burn candles so Scentsy is the perfect solution!

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Liana
May 28th, 2019 Colorado Springs, CO DETAILS
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I don't think their scents are inherently better than the stuff you can buy at Walmart, so I'm not willing to pay those prices.

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BLF
May 20th, 2019 Pleasant Grove, UT DETAILS
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I love to have a home that smells really good all the time. When I burn Scentsy wax it lasts a long time and I like that I don't have to burn a candle to get a wonderful smell in my home. I just turn on my burner and pop in a few wax squares.

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Lynette Fowler
June 1st, 2018 Pleasant Grove, UT DETAILS
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They started a trend with the melted wax industry and I really liked their products. The quality of their wax seems to last longer than other brands.

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Lindsey
December 5th, 2017 American Fork, UT DETAILS
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I really love Scentsy. I received one of their products for my wedding and it still smells good after 3.5 years.

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Chilly Z - Scentsy Director
July 27th, 2017

I am a consultant, however I could not represent something that was not of great quality from an ethical company. Maybe the review is old since there have been a few changes and the error rate is less than 1% (after the System change in fall of 2009). The requirement has changed from $150 to $200 every three months. I strongly disagree on lack of training. As a Director in Scentsy, we have training with corporate once a week, have a full training library (training center) and the training each Director offers for his or her team. As for introverts, I have found introverts make some of the best Scentsy consultants. In this business the most important skill you can have - being a great listener. At Scentsy there is no stereotype consultants. We are no where near saturated. Living in Texas, a state known to have a large number of MLMs and Direct Sellers, I meet people all the time who have never heard or seen our products. Finally, no Scentsy product has ever caused a house fire. There are knock-off products that might look like Scentsy. That maybe what the author is referring to.

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Karen Syed
May 8th, 2017

I began as a Scentsy customer before joining as am independent consultant. I have always been amazed with how long the scented waxes last in comparison to others. I've never waited longer than I was told to get an order, either as a consultant or a customer. As a consultant I have received the very best in support and training. Scentsy is totally committed to training new consultants and make a specific point to train those consultants who promote to leads and directors. I have a huge number of people, both corporate and up-line who are there for me EVERY day. As is the case with ANY company ,not just MLM companies, the company is only as successful as the people who join as independent consultants. I have been involved in numerous MLM companies and Scentsy is by far one of the most enthusiastic with regard to ensuring that its consultants are poised for success. From instructions on how to join their company to ensuring complete product knowledge to providing the best customer service. The training is there is the individual consultant chooses to utilize the tools. It really is a great company that cares about it's consultants.

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Brandy Ward
November 7th, 2016

Scentsy is an amazing company to be a consultant with. Advertising is easy and it basically sells itself. Prices are fair, delivery is average, if not better than a lot of online places. They offer a warranty on almost everything if defective. The product is amazing, well made, beautiful, unique, and worth the price. Customer service is great. They make you feel like they really care. Even if I wasnt a consultant, I would be a life long customer.

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Simone Foster
June 20th, 2016

Awesome product, Safe, economical, beautiful.

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Melanie Garcia
February 4th, 2016 Mooresville, NC

High quality products. High quality consultants. High quality values. High quality pay!

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