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LuLaRoe is a family-owned apparel and fashion company. LuLaRoe leggings have become very well-known, though LuLaRoe also sells other clothing items. 

The company claims to operate with future generations in mind and focuses on providing a foundation and business for the children of its retailers. LuLaRoe truly believes that its retailers can be thought of as entrepreneurs and independent business owners.

LuLaRoe was created by DeAnne and Mark Stidham in 2013 — DeAnne is the company President while Mark is the CEO. The name LuLaRoe comes from piecing together the names of the founders’ first three grandchildren: Lucy, Lola, and Monroe. LuLaRoe was created to give others the freedom to spend time with their families by starting their own business.

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The Good

  • Limited Warranty
  • Happiness Policy

Limited Warranty

LuLaRoe offers a six-month limited warranty on products that are original, unaltered, and unmodified at the time of purchase. If a defect is found, the purchaser should contact the independent retailer from whom the product was purchased.

At that point, the purchaser will be given a full refund.

Happiness Policy

In addition to the companies limited warranty on all products, LuLaRoe also trusts the quality of its products enough to offer a happiness policy.

If customers are not satisfied with their purchase within the first 30 days, they can provide the original retailer with the receipt of their purchase for a full refund, credit, or exchange.

Additionally, customers have the first 90 days to receive a credit or exchange for products with which they are not satisfied.

The Bad

  • Focuses on Recruitment
  • Monthly PV Requirement
  • Low Starting Referral Commission
  • Lacks Compensation Information

Focuses on Recruitment

The main source of income for most retailers at LuLaRoe seems to be from downline sales. When your downline retailers purchases their monthly product requirement, you get a percentage of their purchase, depending on whether they’re your direct recruits or further down the line.

The higher your rank, the greater the opportunity to increase these percentages or increase the number of downline retailers you have.

Monthly PV Requirement

In order to be considered a consultant in LuLaRoe’s hierarchy, independent fashion retailers must purchase at least 33 pieces per month (a consultant is the lowest of LuLaRoe’s five ranks).

The next rank, Sponsor, requires that fashion retailers purchase 175 pieces of LuLaRoe clothing per month for their inventory and have at least one person as a downline retailer.

The requirements for staying at your rank become increasingly more difficult the higher you progress in LuLaRoe’s compensation levels and ranks.

If a retailer is not having as much success selling their LuLaRoe clothing inventory, keeping these monthly PV requirements can result in lost money.

Low Starting Referral Commission

Retailers who reach the rank of Sponsor qualify to earn five percent commission on all direct purchases. Retailers with only one direct retailer in their downline earn only 5 percent commission on monthly purchases.

Lacks Compensation Information

Unfortunately, LuLaRoe’s website does not provide much information on compensation packages and commissions. Most information comes from third party reviewers or independent fashion retailers releasing their own version or demonstration of the company’s compensation plan.

The Bottom Line

LuLaRoe seems to be genuinely focused on providing a stable business opportunity for individuals who wish to spend more time with family. The company offers a happiness policy that ensures its customers in case they do not like the product. LuLaRoe also offers a 30-day limited warranty on damaged products.

For potential distributors, it's important to consider the monthly PV requirements. These requirements mean that sellers need to sell their monthly inventory. If sales don't match or exceed the monthly PV requirements, it can be difficult to earn money through LuLaRoe.

Unfortunately, the company also does not provide enough reliable information about its compensation structure or bonuses. Almost all information online about LuLaRoe’s compensation plan is from third party sites or independent LuLaRoe retailers. At this time, the company is not transparent enough for us to supply a reliable LuLaRoe recommendation.

We recommend interested distributors check out the top MLMs in the industry.

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User Reviews

Star Rating

3.3
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12 Reviews

Review Breakdown

5 star
17%
4 star
25%
3 star
33%
2 star
17%
1 star
8%

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Anonymous
October 10th, 2019 DETAILS
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Now I know some people are not a fan but I live there one size fits all leggings and my niece is always getting a gift from her Aunt for everything and anything because she is an avid lover of the products as well.

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Jami Howell
October 9th, 2019 Farmington, UT DETAILS
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bought a skirt from Lula roe and its pretty good quality- most everything they carry is absolutely hideous and I'm not sure how they make much money, but I do like the skirt, it doesn't fit amazingly either.

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Rushie Gregory
October 4th, 2019 Pleasant Grove, UT DETAILS
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I love LuLaRoe's products. Their one size leggings are perfect fit for anyone, and their dresses are super cute.

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Jaime
October 3rd, 2019 American Fork, UT DETAILS
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LulaRoe has such cute, fun styles of clothes. They are comfortable and very high quality.

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Brooklyn May
July 11th, 2019 Logan, UT DETAILS
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I've bought multiple pairs on the one size fits all and they were awesome right at the beginning but after a couple wears they began to be stretched out and then the material started to get weird. It's very disappointing.

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Breanne Stanko
July 8th, 2019 Logan, UT DETAILS
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Clothing is all super cute and great designs. No two pieces are a like really! However the leggings and some of the material gets stretched out and worn out very easily. The leggings one size fits all after the 4th wear they start to no fit anymore.

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matthew
July 1st, 2019 Logan, UT

my mom was a consultant for them and would sell their clothes. I hated how she had to keep all of the inventory and it was all over our house. good clothing but some of it was just weird. weird prints and material would get weird and worn down really fast.

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Whitney Stanko
June 28th, 2019 Smithfield, UT DETAILS
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My mother in law sells it. I love some of there dresses and shirts. I love there legging however they don’t last long. The one size fits all is nice but after being warm around 3 times they begin to stretch out and just don’t fit correctly.

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Liana
May 28th, 2019 Colorado Springs, CO DETAILS
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I used to love their legging, but then they just...stopped doing quality control? So if you got a bad pair that went to shreds in the wash, it sucked to be you.

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Nana Asiata
May 21st, 2019 Herriman, UT DETAILS
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Lularoe has so many cute pieces to choose from and they never go out of style. I love that they don't make too many of each one, then you actually have a limited piece. Some dresses are a little expensive but overall the products and quality are awesome!

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Cheryl Ann
December 7th, 2018 DETAILS
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What an awful company to deal with. I have submitted complaints to the state attorney general and the federal trade commission for unfair business practices. The problem is that I purchased hundreds of dollars of clothing from one of their MLM distributors, Kristina L, in Lake Ariel PA. One item was defective, a pair of leggings has a hole in the leg that cannot be repaired. The distributor ignores all of my messages requesting an exchange or refund. LulaRoe will not stand behind their product or their distributor because this women did not use the Bella ordering system, which is LulaRoe's tracking system, and instead used Square. LulaRoe will not replace my damaged product or refund my money. Clearly this is an internal problem between LulaRoe and their distributor. And I should not have to bear the brunt of a financial loss owing to deceptive business practices on the part of the LulaRoe distributor. Add to that, LulaRoe products are EXTREMELY overpriced for the quality and materials. I would never pay full retail price for their clothing, which is made in Asian and Central America.

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Lindsey
December 5th, 2017 American Fork, UT DETAILS
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I really like LulaRoe, but I think it's overpriced. The clothes are the same quality as brands cheaper than them.

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