Founded in 1985 in Ahlen, Germany, LR World is a health and beauty company in the multi-level marketing industry. LR World distributes products through thousands of global sales partners and conducts its own scientific research under the guidance of a scientific advisory council. The company's mission is to "give every individual on the planet the chance to better their quality of life with innovative and high-quality products, an attractive business model for sales partners, and numerous opportunities for all employees."

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The Good

  • Award-winning products
  • Commissions and bonuses
  • Rapid growth
  • Code of ethics
  • Charitable support

Award Winning Products

LR World offers nutritional supplements, cosmetics, skin care products, perfumes, and more. The company also has products designed specifically for men. LR World's products have won numerous awards and recognitions for their quality and safety for consumers. Additionally, celebrities such as Heidi Klum and Bruce Will have been strong endorsers of LR World and its products.

Commissions and Bonuses

In addition to 40 percent commissions on retail product sales, distributors can earn other financial incentives and bonuses. LR World also offers three different company car plans and travel rewards. There are no minimum sales requirements or required autoships for distributors. In addition, LR World does not obligate its distributors to purchase products or recruit others. The company provides support and training for new distributors through upline sponsors, sales seminars, and business and product training materials.

Rapid Growth

LR World introduced the idea of premier customers in its sales campaigns in 2014 and has experienced expansive growth ever since, especially in terms of revenue. The company is currently expanding its business operations into new territories and is fully focused on its long-term strategy. This is a good sign for interested individuals looking for a lucrative business opportunity in the multi-level marketing industry.

Code of Ethics

LR World has its own code of ethics that distributors are held strictly accountable to. This code states that distributors will offer its customers the best customer service possible and treat each other and other multi-level marketing companies with the utmost respect. Distributors will also disseminate information to the general public clearly and honestly. Distributors agree to act like respectable business people and display loyalty to their company. Violators of this code of ethics are dealt with immediately, and serious offenses are grounds for removal from the company.

Charitable Support

LR World has strongly supported the independent association LR Global Kids Fund, which works to create a more promising future for socially-deprived children, since 2009. Moreover, the company provides the infrastructure and personnel for the organization.

The Bad

  • Company website
  • Primarily marketed in Europe
  • Limited sales and marketing training

Company Website

LR World's website is difficult to navigate and provides little information. In addition, it is not very easy to set up an account. Consumers must contact the company directly in order to enroll as a sales partner.

Primarily Marketed in Europe

LR World is based in Europe and primarily markets its products there, meaning that distributors located elsewhere around the world may have a difficult time selling products successfully due to the general public's lack of product education.

Limited Sales and Marketing Training

The sales and marketing training provided by LR World is limited and basic.This is disappointing because distributors without backgrounds in these areas may struggle to find success in the multi-level marketing industry. Those who do not have sales or marketing experience typically fail in their new business venture within 6 months if additional support is not acquired. These individuals may want to consider pursuing business training on their own or searching for alternative opportunities.

The Bottom Line

LR World is a multi-level marketing company that offers nutritional supplements, cosmetics, skin care products, perfumes, and more. Distributors receive a 40 percent commission on retail product sales, as well as numerous other financial incentives and bonuses. The company enforces a strict code of ethics that distributors must adhere to completely if they want to remain in the company. There are no sales minimums or product autoship requirements that must be met in order to keep an active status. However, LR World provides limited sales and marketing training to its distributors and its company website provides little information.

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User Reviews

Star Rating

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Mariela Kostadinova
November 26th, 2018 DETAILS
Value for your money
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This is the MLM company I've ever chose. I do not regret. LR's products are perfect. And this is the most important thing to offer good products! Thank you LR Health & Beauty!

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