doTERRA is a multi-level marketing health and wellness business in the essential oils industry. Its company headquarters are based in Pleasant Grove, Utah. The company's product line consists of over 100 essential oils, skin care, weight management, and nutritional supplement products.
David Stirling is the founder of doTERRA and former Young Living associate. The company consists of approximately 1,300 employees and over three million independent distributors. The business generates over $1 billion in global sales annually and achieved the billion dollar mark in the first seven years.
The company also has won numerous awards for its achievements in its industry, including 2013 Business of the Year from the mayor in Pleasant Grove, Utah.
Some of its popular include Rub, , and the company's line of diffusers.
doTERRA claims to be the leader in the essential oil industry in setting the highest standards for oil purity and potency. The company boasts a 79-85 percent retention rate in its network of customers and independent distributors.
The company website states that the normal industry average is 10-15 percent retention. The company attributes high levels of overall satisfaction to the exceptional value of doTERRA products.
doTERRA allows people to join as a wholesale member or as a Wellness Advocate. Wholesale membership provides access to wholesale prices, which are 25-55 percent below retail prices. To become a wholesale member, you must purchase one of the following enrollment packs:
Wellness Advocates must also choose one of these starter kits to enroll as a distributor.
doTERRA sells essential oils and related products through independent distributors the company refers to as Wellness Advocates. These Wellness Advocates are responsible for introducing, educating, and selling the products to the general public.
The startup cost, or the cost to become a Wellness Advocate, is an initial $35 fee. Wellness Advocates must also pay a $25 yearly renewal fee.
doTERRA created its own testing process called Certified Pure Therapeutic Grade (CPTG). This testing process ensures that doTERRA's oils are of the highest quality and purity.
In order to meet these standards, products must be free from added fillers, harmful contaminants, and synthetic ingredients.
All of doTERRA's oil blends, oils, and other oil-infused products must also be rigorously tested for chemical composition standards and cross-tested using gas chromatography and mass spectrometry to make sure purity and composition are at exact standards.
The company provides a wealth of training, mentoring, and team-based incentives for its Wellness Advocates. New distributors start training with a six-week online course to teach them about the company and its products.
Quizzes are included at the end of each module to make sure individuals understand everything they need to know about their new business venture. doTERRA also provides free business tools such as PowerPoint presentations, sales scripts, and email and newsletter templates.
All Wellness Advocates earn 25 percent off retail. They also receive bonuses for recruiting new distributors. There are no monthly minimum order requirements; however, in order to receive commissions, a minimum of 100 Personal Volume is required.
The company also offers an option to earn 10-30 percent of your complete purchase in points redeemable for free doTERRA products.
The essential oils company also participates in philanthropic efforts through its Healing Hands Foundation. The organization claims its mission is to bring hope and healing to the world in order for lives to be free of poverty and disease.
It also aims to assist impoverished countries to become more self-reliant. Contributions are collected from customers, employees, and Wellness Advocates to support the foundation in its global efforts.
doTERRA was investigated in 2014 by the United States Food and Drug Administration for medicinal claims that doTERRA distributors had allegedly been making on its websites and social media accounts.
Some of the alleged claims were in regards to curing Ebola, healing cancer, and treating neurological and heart disease issues among other medical treatment claims. The promotion and marketing of products without FDA approval as preventative or treatment measures for medical conditions violates the Federal Food, Drug, and Cosmetic Act.
The FDA issued a warning letter to doTERRA in 2014 and issued corrective action steps for the essential oils company to take in regards to this matter. doTERRA issued a statement of compliance with the United States Food and Drug Administration.
Another area of concern relates to the Certified Pure Therapeutic Grade claim from the doTERRA essential oil company. It appears that the certification is an objective measure from the company itself and holds no real industry merit.
It is a set of criteria they measure but comes across a bit misleading in its representations to the general public. However, while the term is trademarked by the company itself, further investigation shows that the process is actually validated by third-party labs.
In order to be CPTG qualified, every batch of bottled doTERRA oil is tested in these labs before being deemed pure.
According to doTERRA's 2018 income disclosure statement, 62% of distributors are entry-level, and 53% received compensation averaging $380 annually. This means 9% of Wellness Advocates received no compensation.
While these are better odds than many multi-level marketing companies, entry-level participants should realize that in some cases they will be unable to make back their investment within a year; the income disclosure statement reports revenue rather than profit.
In 2017, a lawsuit spanning years between Young Living and doTERRA was settled and Young Living was made to pay damages for acting in bad faith. While this does not reflect negatively on doTERRA, countersuits within the case might affect public opinion of these companies.
Young Living and doTERRA sued each other for creating oils with synthetic, filler compounds. Dr. Robert Pappas was asked to testify and claimed he found synthetic compounds in Young Living's oils and alleged that Young Living's case against doTERRA was suspect. Both sides dropped this portion of the case.
It could be that doTERRA's oils contain no synthetic compounds, or this case and its ambiguous resolution could indicate otherwise. Prospective distributors should be aware of this conflict.
Hard to resist oils when you've seen how it works and can help through family and friends. They're friendly and not pushy but give lots and lots of good information that is very personal and shows you why you need it. It's safe and effective! never had a problem with the presentations and approach of the members. They are honest and kind.
I love doTerra products. I use them every week. They allow me to treat my children's colds with Breathe or tummy aches with DigestZen, instead of medicines that have not been tested on kids. And I use them myself with great results. I order my products through friends that are distributors and I have never had a problem.
doTerra has all the Essential Oils you will ever need. We love the scents and their healing power. They are a high quality product for a fair price. I love the sales rep that we buy from as she is knowledgable and always available. doTerra will always be my go to company for these types of oils and extracts,
doTERRA has great products and oils that are easy to sell because they actually work.
I use the peppermint doterra all the time for headaches. I love the oils and have been using a few for things. i will definitely buy more.
I really like the Breathe essential oil and have purchased it several times. I have bought other oils, but Breathe is the one I use most.
DoTerra has helped me so much. Their oils have helped me become healthy after being ill for a long time. Would recommend.
doTerra is a favorite brand of mine. I love the variety of oils available. I love the concept that they have refined, many oils that aid in many ailments or attributes. I love that they are affordable and accessible. It has made me a life long advocate of the essential oils.
Rub breathe oil on my kids and diffuse it in their rooms whenever they have a cold and it works wonders! Have so many great oils we use all the time.
i don’t vaccinate my children and their essential oils cures my child’s major illnesses. these scents are very nice smelling and amazing
A farce. Snake oil. Getting too many people to buy into something that doesn’t work. If you have more money than sense, buy this. Or just give me your money
Like these oils, have helped my kids sleep, breathe better, and love the way it makes my house smell. Easy to find distributors, order, and pick up!
Doterra is a great company when looking for reliable oils and ingredients in each product. I love the deep muscle lotion.
I really like doTERRA products, specifically I think the "Breathe" and "Deep Blue" are really effective.
This company has the best essential oils out there. OnGuard has saved our family so many sick days!
doTERRA has a product called deep blue, it's a must try. I haven't found any essential oil that can compare to doTERRA's high quality standards, and they stand behind all their products.
I've purchased some essential oils from a friend who was selling them, I didn't really enjoy the quality of them and I thought it was pretty weird/inaccurate about some of the claims she was making for them.
I enjoy using the oils to help with health and as aromatherapy. It is always easy to find someone who is selling.
Huge fan of Deep Blue, a product by doTERRA. Especially the lotion version. It works so well!
Love doterra essential oils ! Their oils are superior to all other oil companies
Whitney Butters Wilde
I definitely don't think oils have magical powers like many of the doTerra consultants do, but some of their oils really do help. I use PasTense regularly to help relieve migraines, and Breathe is a good Vicks Vapor Rub-type option.
DoTerra has great products. Their oils are fabulous and can be used for so many things. Their personal care products are even better. I love the deep blue muscle rub.
Love doterra. Very pure essential oils and when using it as a business the people in support who help you are so understanding and accommodating and truly want the best for you.
DOterra is so nice. I love all the oils. One time I was sick, but I used a bunch of oils and I took baths and I healed quickly.
I enjoy some of their oils but have concerns with the healing abilities that a lot of their reps push.
We aren’t really big into essential oils but doTERRA has been an industry leader in this area and we use a few of the oils. We have found some good success in using them.
I personally loved the products but felt the website sent up was not great. Felt there was little support in selling
The oils make for a great way to block various odors, but I am tired of people pushing this placebo effect. I have bought a few vials of oil before, and enjoyed them as a replacement to incense. They are not, however, a cure for anything, and I am upset that doTERRA does not actively try and discourage people from spreading false information about their product.
I love being oily! DoTerra is a great company that makes a great product. Many choices that fill all your needs!
A Wellness Advocate exposed me to an oil that took away my chronic pain in about 40 minutes and I decided to try purchasing some on my own, with the same results. I had to purchase an expensive "enrollment kit", to do so, to become a member. ($200.00+ and shipping costs!), with no rewards. I like a few of the oils and thought that perhaps I could become a Wellness Advocate too, earning only enough to pay for the oils I wanted, BUT what I don't like: 1. doTerra doesn't reward you with points on purchases unless you signup for a monthly automated credit or debit card purchase of $100. or more as a member and/or a Wellness Advocate, doTerra requires that you pay annually $25. 00 to purchase at their "membership rate" (Or $35.00.) To be a member, they require that buy expensive "enrollment kits" (for either member or seller), of oils you may not use or want...the purchase price earns you nothing unless you sign up for monthly automated shipments! No commission is paid unless YOU personally order over $100.00 worth of products EVERY. SINGLE. MONTH. (As a Wellness Advocate) That's a ton of money at the end of the year! Their oils at "membership" prices are not all that reduced. I've found very competitive prices elsewhere that ARE FDA certified organic, which doTerra's are not at all. It's a con. A multi-level marketing con. I think their reqirements of a "Loyalty Rewards Points" of auto charged, auto ship products of over $100. 00 every month benefits THEM. It doesn't benefit the consumer, only doTerra. So, their claims to be spreading the good, offering great products and compensation to people who promote their oils, ring hollow. After I crunched the numbers, it made no sense for me to become involved with them as a distributor or Wellness Advocate. It doesn't make good business sense at all to me. Many companies I purchase from have loyalty rewards programs and ALL of them reward for every single dollar spent, and none of them require that you sign up for automatic charges/shipments every month OR require that the customer spend a certain dollar amount monthly to receive rewards. If you are considering joining doTerra, I strongly encourage you to research. Check out other essential oil suppliers and their costs too. I suggest Dr. Axe, or Frontier Herbs /Aura Caci, or Frau Fowler for organic, very competitive (non multi-level marketing) prices, and Certified Organic essential oils. It might work for some individuals, but for me it did not make good financial sense. Also, I had someone compare a doTerra membership to a Costco membership, that a paid memership was required to get Costco reduced pricing, which is true, HOWEVER, Costco gives you rewards in the form of cash back for every single dollar you spend in their store every year, doTerra doesn't.
Love the oils. Prices are decent. Always strong and long lasting. Comes quickly in the mail
I have bought many oils through them. I love the orange and lavender but peppermint is usually my go to with grapefruit. I’ve seen oils cheaper around but I do not trust them as much
We have bought and used this product from reps and it has helped to soothe and provide results as needed.
Great products, high retention rate and an amazing opportunity for someone to make money!
I have used doTERRA products before and they are a really amazing product. I have used the Deep Blue on my arm when I’m feeling sore and it helps the soreness a ton!
The products are always the best. Always worth spending my money on quality oils that work the best.
I have used many doTERRA products. My favorite one is the True Blue tube for aching muscles. The peppermint one is good for aches and pains.
High priced products that make claims that many question. Some seem effective but many are questionable.
Summer Morris (Logan)
Not a fan of MLM'S but doTerra has great products and I love the Citrus lines. They are great for water and topical
I do not frequently use essential oils, but there are a few doTERRA products I really love. The Deep Blue for muscle relaxation is really amazing. I also really like the Breathe. The only challenge is finding a consultant to buy from because if you buy once, you are going to be on their calling list.
doTERRA product is just okay, no complaints but also nothing to rave about really
Mary Jane Jane Humes
I have been a doTERRA Wellness advocate for almost two years. I got into doTERRA because I was hired as a virtual assistant to a Diamond in doTERRA. He became my sponsor. He was making about $10,000.00 per month in doTERRA and was working on an online, international training course for doTERRA Wellness Advocates to help them advance their business. He was a good sponsor and I consider him and his wife friends. As for doTERRA.... I have had problems. I am not necessarily impressed with their products. I do believe that if you want essential oils, they do have the very best. However after trying to love essential oils for almost two years, I still don't. Their vitamins are very good. I personally never found any of their products that made a huge difference in my life except perhaps their vitamins and I do really like their toothpaste too. As for making money with doTERRA, I found it very difficult, if not impossible. I followed what my sponsor taught, the one making $10,000.00 per month, with his training program and instead wasted a lot of money and time. Recently I had a customer who ordered $500+ of oils and wanted to pay with a check. After two months, she still did not get her oils since doTERRA seemed not to know what do do with a check. As as of this writing , I lost my Fast Start commission because of their negligence. Although I sold their products, many people don't seem to get hooked on the products to keep reordering. I mean how many bottles of oils can you use every month? doTERRA encourages the buying of "kits". These kits start at over $100.00 each and not all of the oils people want. I found that I had to continually educate people in order for them to buy and keep buying. What many wellness advocates did was to teach classes and show people how to mix the oils for added wellness benefits. I personally did not want to mix the oils or teach others how to do that. I felt this was too time consuming and you had to pay extra for the roller bottles etc. If you had to mix the oils, then with the already high prices for the oils, you were not paying for convenience. While many people have made a lot of money with doTERRA, as hard as I worked, I could not. Because of all of the education that is needed, this is a very difficult business to work online therefore it is much easier to build offline. But even when people experienced the oils, they were not impressed enough to order every month. My sponsor would tell me that I should look for people who wanted to make money. But he seemed not to realize that I was not making money, therefore how could I teach others? To get a commission check from doTERRA you had to spend 100 PV (Product Volume) every month.The PV was NOT dollar to dollar. Therefore many times, you were forced to spend over $100 per month in order to get your commission. When your commission would be less than $100.00 this was not good business since you would be losing money! While I really liked my sponsor, the rest of my upline was useless. I was having a difficult time, determined to make my business work and contacted three others of my upline for help. No one in my upline was interested in helping me even though they were all making money off of me. One did talk to me and her sage advice was "become a product of the product". In conclusion, although I believer that doTERRA has some excellent products, overall I am not impressed with either the company, the commission plan or even their charity work.
I've called many times to review and complete my orders. The people are very well practiced and patient with their clients.
We have tons of doTERRA oils and their great. They make the house smell so good and I feel so calmed by it too. The service is great there, the people are so nice and kind.
My son loves the defend oil. He says it helps him sleep at night our local true value store carries it and we are repeat customers.
I love the oils I can purchase from doTerra. It is a reliable company and the perk to receive 30% off your purchase if you maintain a monthly purchase is great. My family loves to use the more practical oils like lavender and breath.
My dad is a rep for this company. It has been helpful when we have needed to get things and he gets a great discount.
I tried some of their oils because I had heard of all the hype from friends and family. I wasn't convinced of their healing properties so stopped using them. I do like the smells of the oils.
doTerra provides the best product using the best materials with the best labor. The effort they go into providing the best product makes it easy for me to proudly represent them as part of their sales force.
My grandma is very invested in doTERRA and she loves it. Personally, I'm not into the multi-level-marketing programs, but she has had some success and is able to get great deals. I have used some of their products and they work really well, but they are expensive for the amount you're getting.