doTERRA is a multi-level marketing health and wellness business in the essential oils industry. Its company headquarters are based in Pleasant Grove, Utah. The company's product line consists of over 100 essential oils, skin care, weight management, and nutritional supplement products.
David Stirling is the founder of doTERRA and former Young Living associate. The company consists of approximately 1,300 employees and over three million independent distributors. The business generates over $1 billion in global sales annually and achieved the billion dollar mark in the first seven years.
The company also has won numerous awards for its achievements in its industry, including 2013 Business of the Year from the mayor in Pleasant Grove, Utah.
Some of its popular include Rub, , and the company's line of diffusers.
doTERRA claims to be the leader in the essential oil industry in setting the highest standards for oil purity and potency. The company boasts a 79-85 percent retention rate in its network of customers and independent distributors.
The company website states that the normal industry average is 10-15 percent retention. The company attributes high levels of overall satisfaction to the exceptional value of doTERRA products.
doTERRA allows people to join as a wholesale member or as a Wellness Advocate. Wholesale membership provides access to wholesale prices, which are 25-55 percent below retail prices. To become a wholesale member, you must purchase one of the following enrollment packs:
Wellness Advocates must also choose one of these starter kits to enroll as a distributor.
doTERRA sells essential oils and related products through independent distributors the company refers to as Wellness Advocates. These Wellness Advocates are responsible for introducing, educating, and selling the products to the general public.
The startup cost, or the cost to become a Wellness Advocate, is an initial $35 fee. Wellness Advocates must also pay a $25 yearly renewal fee.
doTERRA created its own testing process called Certified Pure Therapeutic Grade (CPTG). This testing process ensures that doTERRA's oils are of the highest quality and purity.
In order to meet these standards, products must be free from added fillers, harmful contaminants, and synthetic ingredients.
All of doTERRA's oil blends, oils, and other oil-infused products must also be rigorously tested for chemical composition standards and cross-tested using gas chromatography and mass spectrometry to make sure purity and composition are at exact standards.
The company provides a wealth of training, mentoring, and team-based incentives for its Wellness Advocates. New distributors start training with a six-week online course to teach them about the company and its products.
Quizzes are included at the end of each module to make sure individuals understand everything they need to know about their new business venture. doTERRA also provides free business tools such as PowerPoint presentations, sales scripts, and email and newsletter templates.
All Wellness Advocates earn 25 percent off retail. They also receive bonuses for recruiting new distributors. There are no monthly minimum order requirements; however, in order to receive commissions, a minimum of 100 Personal Volume is required.
The company also offers an option to earn 10-30 percent of your complete purchase in points redeemable for free doTERRA products.
The essential oils company also participates in philanthropic efforts through its Healing Hands Foundation. The organization claims its mission is to bring hope and healing to the world in order for lives to be free of poverty and disease.
It also aims to assist impoverished countries to become more self-reliant. Contributions are collected from customers, employees, and Wellness Advocates to support the foundation in its global efforts.
doTERRA was investigated in 2014 by the United States Food and Drug Administration for medicinal claims that doTERRA distributors had allegedly been making on its websites and social media accounts.
Some of the alleged claims were in regards to curing Ebola, healing cancer, and treating neurological and heart disease issues among other medical treatment claims. The promotion and marketing of products without FDA approval as preventative or treatment measures for medical conditions violates the Federal Food, Drug, and Cosmetic Act.
The FDA issued a warning letter to doTERRA in 2014 and issued corrective action steps for the essential oils company to take in regards to this matter. doTERRA issued a statement of compliance with the United States Food and Drug Administration.
Another area of concern relates to the Certified Pure Therapeutic Grade claim from the doTERRA essential oil company. It appears that the certification is an objective measure from the company itself and holds no real industry merit.
It is a set of criteria they measure but comes across a bit misleading in its representations to the general public. However, while the term is trademarked by the company itself, further investigation shows that the process is actually validated by third-party labs.
In order to be CPTG qualified, every batch of bottled doTERRA oil is tested in these labs before being deemed pure.
According to doTERRA's 2018 income disclosure statement, 62% of distributors are entry-level, and 53% received compensation averaging $380 annually. This means 9% of Wellness Advocates received no compensation.
While these are better odds than many multi-level marketing companies, entry-level participants should realize that in some cases they will be unable to make back their investment within a year; the income disclosure statement reports revenue rather than profit.
In 2017, a lawsuit spanning years between Young Living and doTERRA was settled and Young Living was made to pay damages for acting in bad faith. While this does not reflect negatively on doTERRA, countersuits within the case might affect public opinion of these companies.
Young Living and doTERRA sued each other for creating oils with synthetic, filler compounds. Dr. Robert Pappas was asked to testify and claimed he found synthetic compounds in Young Living's oils and alleged that Young Living's case against doTERRA was suspect. Both sides dropped this portion of the case.
It could be that doTERRA's oils contain no synthetic compounds, or this case and its ambiguous resolution could indicate otherwise. Prospective distributors should be aware of this conflict.
The oils make for a great way to block various odors, but I am tired of people pushing this placebo effect. I have bought a few vials of oil before, and enjoyed them as a replacement to incense. They are not, however, a cure for anything, and I am upset that doTERRA does not actively try and discourage people from spreading false information about their product.
I love being oily! DoTerra is a great company that makes a great product. Many choices that fill all your needs!
A Wellness Advocate exposed me to an oil that took away my chronic pain in about 40 minutes and I decided to try purchasing some on my own, with the same results. I had to purchase an expensive "enrollment kit", to do so, to become a member. ($200.00+ and shipping costs!), with no rewards. I like a few of the oils and thought that perhaps I could become a Wellness Advocate too, earning only enough to pay for the oils I wanted, BUT what I don't like: 1. doTerra doesn't reward you with points on purchases unless you signup for a monthly automated credit or debit card purchase of $100. or more as a member and/or a Wellness Advocate, doTerra requires that you pay annually $25. 00 to purchase at their "membership rate" (Or $35.00.) To be a member, they require that buy expensive "enrollment kits" (for either member or seller), of oils you may not use or want...the purchase price earns you nothing unless you sign up for monthly automated shipments! No commission is paid unless YOU personally order over $100.00 worth of products EVERY. SINGLE. MONTH. (As a Wellness Advocate) That's a ton of money at the end of the year! Their oils at "membership" prices are not all that reduced. I've found very competitive prices elsewhere that ARE FDA certified organic, which doTerra's are not at all. It's a con. A multi-level marketing con. I think their reqirements of a "Loyalty Rewards Points" of auto charged, auto ship products of over $100. 00 every month benefits THEM. It doesn't benefit the consumer, only doTerra. So, their claims to be spreading the good, offering great products and compensation to people who promote their oils, ring hollow. After I crunched the numbers, it made no sense for me to become involved with them as a distributor or Wellness Advocate. It doesn't make good business sense at all to me. Many companies I purchase from have loyalty rewards programs and ALL of them reward for every single dollar spent, and none of them require that you sign up for automatic charges/shipments every month OR require that the customer spend a certain dollar amount monthly to receive rewards. If you are considering joining doTerra, I strongly encourage you to research. Check out other essential oil suppliers and their costs too. I suggest Dr. Axe, or Frontier Herbs /Aura Caci, or Frau Fowler for organic, very competitive (non multi-level marketing) prices, and Certified Organic essential oils. It might work for some individuals, but for me it did not make good financial sense. Also, I had someone compare a doTerra membership to a Costco membership, that a paid memership was required to get Costco reduced pricing, which is true, HOWEVER, Costco gives you rewards in the form of cash back for every single dollar you spend in their store every year, doTerra doesn't.
Love the oils. Prices are decent. Always strong and long lasting. Comes quickly in the mail
I have bought many oils through them. I love the orange and lavender but peppermint is usually my go to with grapefruit. I’ve seen oils cheaper around but I do not trust them as much
We have bought and used this product from reps and it has helped to soothe and provide results as needed.
Great products, high retention rate and an amazing opportunity for someone to make money!
I have used doTERRA products before and they are a really amazing product. I have used the Deep Blue on my arm when I’m feeling sore and it helps the soreness a ton!
The products are always the best. Always worth spending my money on quality oils that work the best.
I have used many doTERRA products. My favorite one is the True Blue tube for aching muscles. The peppermint one is good for aches and pains.
High priced products that make claims that many question. Some seem effective but many are questionable.
Summer Morris (Logan)
Not a fan of MLM'S but doTerra has great products and I love the Citrus lines. They are great for water and topical
I do not frequently use essential oils, but there are a few doTERRA products I really love. The Deep Blue for muscle relaxation is really amazing. I also really like the Breathe. The only challenge is finding a consultant to buy from because if you buy once, you are going to be on their calling list.
doTERRA product is just okay, no complaints but also nothing to rave about really
Mary Jane Jane Humes
I have been a doTERRA Wellness advocate for almost two years. I got into doTERRA because I was hired as a virtual assistant to a Diamond in doTERRA. He became my sponsor. He was making about $10,000.00 per month in doTERRA and was working on an online, international training course for doTERRA Wellness Advocates to help them advance their business. He was a good sponsor and I consider him and his wife friends. As for doTERRA.... I have had problems. I am not necessarily impressed with their products. I do believe that if you want essential oils, they do have the very best. However after trying to love essential oils for almost two years, I still don't. Their vitamins are very good. I personally never found any of their products that made a huge difference in my life except perhaps their vitamins and I do really like their toothpaste too. As for making money with doTERRA, I found it very difficult, if not impossible. I followed what my sponsor taught, the one making $10,000.00 per month, with his training program and instead wasted a lot of money and time. Recently I had a customer who ordered $500+ of oils and wanted to pay with a check. After two months, she still did not get her oils since doTERRA seemed not to know what do do with a check. As as of this writing , I lost my Fast Start commission because of their negligence. Although I sold their products, many people don't seem to get hooked on the products to keep reordering. I mean how many bottles of oils can you use every month? doTERRA encourages the buying of "kits". These kits start at over $100.00 each and not all of the oils people want. I found that I had to continually educate people in order for them to buy and keep buying. What many wellness advocates did was to teach classes and show people how to mix the oils for added wellness benefits. I personally did not want to mix the oils or teach others how to do that. I felt this was too time consuming and you had to pay extra for the roller bottles etc. If you had to mix the oils, then with the already high prices for the oils, you were not paying for convenience. While many people have made a lot of money with doTERRA, as hard as I worked, I could not. Because of all of the education that is needed, this is a very difficult business to work online therefore it is much easier to build offline. But even when people experienced the oils, they were not impressed enough to order every month. My sponsor would tell me that I should look for people who wanted to make money. But he seemed not to realize that I was not making money, therefore how could I teach others? To get a commission check from doTERRA you had to spend 100 PV (Product Volume) every month.The PV was NOT dollar to dollar. Therefore many times, you were forced to spend over $100 per month in order to get your commission. When your commission would be less than $100.00 this was not good business since you would be losing money! While I really liked my sponsor, the rest of my upline was useless. I was having a difficult time, determined to make my business work and contacted three others of my upline for help. No one in my upline was interested in helping me even though they were all making money off of me. One did talk to me and her sage advice was "become a product of the product". In conclusion, although I believer that doTERRA has some excellent products, overall I am not impressed with either the company, the commission plan or even their charity work.
I've called many times to review and complete my orders. The people are very well practiced and patient with their clients.
We have tons of doTERRA oils and their great. They make the house smell so good and I feel so calmed by it too. The service is great there, the people are so nice and kind.
My son loves the defend oil. He says it helps him sleep at night our local true value store carries it and we are repeat customers.
I love the oils I can purchase from doTerra. It is a reliable company and the perk to receive 30% off your purchase if you maintain a monthly purchase is great. My family loves to use the more practical oils like lavender and breath.
My dad is a rep for this company. It has been helpful when we have needed to get things and he gets a great discount.
I tried some of their oils because I had heard of all the hype from friends and family. I wasn't convinced of their healing properties so stopped using them. I do like the smells of the oils.
doTerra provides the best product using the best materials with the best labor. The effort they go into providing the best product makes it easy for me to proudly represent them as part of their sales force.
My grandma is very invested in doTERRA and she loves it. Personally, I'm not into the multi-level-marketing programs, but she has had some success and is able to get great deals. I have used some of their products and they work really well, but they are expensive for the amount you're getting.
I am trying to resolve with Doterra changing me from a Wellness Advocate a Wholesale customer. They say I did it. I did not ! This will mean I will lose my commissions and also I can not sign anyone else up. I am a Doctor and wanted to enable one of my Patients to buy at a discount. That is when I found my downline and commissions were going to go to someone else that I never heard of. So if you are looking to Doterra as a Business, I would look elsewhere. If you just want to be a Wholesale customer, then that is okay.
Reps are not as obnoxious as other MLM companies. I find them to be more helpful and they don't pressure me. I LOVE the Deep Blue product!! We also use a few of the essential oils. Actually wish I knew more about oils.
I don't use a lot of different oils, but the ones I do use frequently are from doTerra and are perfect for what I need. My favorites are the Meleleuca, the peppermint, and the Wild Orange.
Great company and I love the oils. THe compensation plan is pretty complicated and not the most simple that I have come across. You really have to build deep to make any money
Doterra has done amazing things for the community and the world around us. However, with it being an MLM there are many misconceptions and empty promises of what it can solve and resolve. If you want the facts stick to the website. As far as quality there aren't any oils that can beat Doterra.
Kristiane R Durfey
doTerra is a great company and I do like some of their products but they are a bit out of my price range. There are only a couple of their oils that I am willing to spend my money on and I make sure I use them sparingly so they last. I'm sure they are a quality product but not a "cure all" for everything.
I use a lot of the doterra products for wellness and love them all. Doterra is a great company and does a lot for our community as well.
I've only been gifted doTERRA, I think it's too expensive to buy on my own but I really have loved the ones I've been given. They have worked surprisingly well. The peppermint role helps my headaches so much.
I really do think there is some reality to this company. Maybe it's placebo effect but it has always worked for me.
I love all doTERRA products! Especially their oils! Their oils are so easy to use and I fell like they actually help!
Oils smell so good and work so good. So calming and soothing. Not to expensive and last forever. Great to mix oils as well.
I’ve used doTERRA for about a year now and it’s been great. Their business is great and set up and run well. Their products are amazing and you definitely get your money’s worth.
The oils are amazing and work incredibly. They smell so good and are so calming and relieving. The cost per oil bottle is insane and not bad at all. Worth every penny.
doTERRA oils are the best oils out there! So pure and natural! They work so well and smell so amazing. Especially the lavender and lemon. Great for headaches and stress.
Oils are amazing, and work so well. My sister in law has a whole sale membership so I go through her to buy my oils. Great pricing and always have every oil available. I love the smell of the oils and they help with stress, anxiety, headaches, and even sleeping and calming.
doTERRA has really good essential oils and I use them for different things. I really like the lavender one.
I love doterra products, I think they work really well for a number of things including sleeping, headaches, and muscle pain. My aunt is a whole seller so I buy my doTerra from her. Not to expensive and the oils work well and smell so good. Love the Melaleuca, Lavender, and especially lemon. Super good to drop lemon drops in my water.
my fiancé uses these oils all the time. I had really bad blisters on the bottoms of my feet and she let me use her lavender and coconut mixture and I applied that multiple times a day to my feet and it help heal my blisters. they smell super good as well.
I love doTERRA, I love their oils. They smell super good and they work really well. Lavender is my favorite, and same with Lemon. Not too expensive.
Love the oils. My sister and family use them all the time. Great fo all sorts of things. Company is very well organized.
doTERRA is five stars all the way! I've been with the company for over nine years and have traveled the world visiting the companies distributors and sourcing operations in dozens of countries. It's all legit and epic in its scope. doTERRA is the hands-down authority on essential oil distribution and use. Here are some facts that you probably won't come across online. First, the company has been serving its community since 2008. The executives have had years of experience with essential oils for years before launching doTERRA as well. Second, doTERRA has over 144 active hospital relationships working with their oils; 28 on-staff PhDs and researchers; a medical advisory board consisting of MDs and practitioners representing multiple disciplines. doTERRA has a database of over 7 million active users that document even the most minor incidents with essential oil use; they have formed a network of practitioners that receive special access to advanced seminars, and the company invests over $10 million annually on research projects. Plus, they have launched 3 of over 100 planned clinics that incorporate their CPTG oils in a revolutionary health care model that will drastically reduce the cost of health care for families. On the sourcing side, doTERRA has spent over $150,000,000 developing and securing its exclusive sourcing model. Co-Impact Sourcing is a model that not only provides its customers with the purest, most effective product available but allows farmers to earn a sustainable living while growing to doTERRA's stringent standards. Most essential oil products on the market today have synthetic additives or adulterations, which is understandable, granting that $7 billion more product is sold than actually grown. doTERRA's model employs over 100,000 impoverished farms lifting their standard of living and raising the economy in economically distressed areas of the world. doTERRA's purity standards are your safeguard to making sure your family has the safest and most pure products available. The MLM model is actually the best way to deliver this high-value product because it gives a customer a direct person, or a whole team of people to reach out to for assistance and help. Training and information are easily available and the company has hours and hours of recorded resources available to the newcomer. I would trust doTERRA with my life as we have!
I feel like a lot of the oils are overpriced. Every time I use doTERRA I feel like it burns my skin. I know many of my friends live by doTERRA but for me personally they have not been my favorite.
I love the oils that doTERRA makes. They are so helpful for many different situations!
I use doterra essential oils for several home remedies or just making my apartment smell good. I love how their essential oils are strong smelling because I can actually smell the scent distinctly.
Do Terra is based on lies and bad info from uneducated wellness reps who are only interested in profits and taking your money for massively overpriced essential oils, don’t be fooled by this company there are many more quality essential oils on the market at a far better price than DoTerra.
I have several doTerra products and I've been a consultant. I really like the products. When I was a consultant, you needed to spend $125/month to get Loyalty rewards. I did that for awhile but then just didn't need more products. One of the selling points of the oils is that you use such a small amount, it lasts a long time. As a consultant you can order products at 25% off. Anyway, I sold a few items but used it more personally. I think the products are overpriced if you do not at least get the discount. My sister is a consultant who has been more aggressive in signing up other consultants and selling and she does quite well.
Their oils all smell very good, and my brother has had some success with their products. They recruited from my college and explained that they are starting a type of clinical trials. Pretty cool.