Blue Apron sends you farm fresh ingredients and original recipes to cook 2-4 meals in your home each week. Here's how it works: You select the meals you want to eat for the week. Blue Apron then sends you perfectly portioned ingredients to make those meals. They also include step-by-step recipes that utilize foods that are in season. Customers can choose when the meals are delivered each week. Blue Apron was founded in 2012 in New York by Matt Salzberg, a former computer engineer. Salzberg believes that the best food is made at home, and that his company empowers people to make their own delicious meals. Today, they have grown to 501-1000 employees. Their goal is to help eliminate food waste by sending you exact ingredient amounts. At the same time, they also want to save consumers time by eliminating trips to the grocery store and meal planning.
There are no hidden prices with Blue Apron. The price you see for meals includes everything - even shipping. Most companies that offer weight loss meal plans will charge consumers for their food and shipping (and they may throw in a few extra fees for a membership and consultant). But Blue Apron is different. Even though there is no guarantee of weight loss, Blue Apron's healthy meals are sure to help anyone struggling to eat healthy (and in turn, perhaps lose a few pounds). On their blog, Blue Apron shares the story of one person trying to learn to cook with healthy ingredients in order to lose weight and then keep on top of her goal weight. She used Blue Apron to do this, stating that their clean food made her food good again. Each meal from Blue Apron is around 500-700 calories. When you go to select your meals for the upcoming week, you'll be able to choose from six options (options change each week, so you aren't stuck eating the same foods). The options you get to choose from show the meal's calories, ingredients, cooking instructions, and cooking time. We like the the transparency all this information provides. You always know what you are getting yourself into. While TBC cannot provide unique commentary on the taste of Blue Apron's food, there are many positive reviews about the taste. They use traditional and unique recipes each week. Most people report the meals tasting healthy and light, but still filling. Another thing to note about Blue Apron is their variety of meals. While you may only have 6 to choose from each week (and most people buy 2-4 meals per week), the meals are always seasonal and always changing. Here is a sample menu for a week in July:
It is difficult to compare the price of meal services, like Blue Apron, that only provide customers with one meal a day, with full on diet food meals. Most of the meal plans that we have reviewed on TBC are for meal plans designed to help people lose weight. Because of this design, weight loss companies provide food for every meal of the day (some may only provide for 2 meals a day, while others include multiple snacks). Because Blue Apron's focus is on providing healthy, seasonal meals, weight loss is a possible secondary benefit. The company does not say anything about weight loss on their site, nor to they make any guarantees. For those interested in losing weight with a meal plan product, Blue Apron may not have the idea meals for them, In general, Blue Apron seems more expensive than direct competitors. If you look at the price of one meal (a little under $10), it's a much more expensive meal than other meal plans. However, it just depends on what you are looking for in a meal plan. Blue Apron has only been around for 3 years (since 2012), and was founded by a computer engineer. Many of the other companies in the meal planning industry were founded by chefs, dieticians, and people in business. This might be the only one that was founded by someone with experience in a completely different industry. We wonder what credentials Blue Apron's founder has and what experience he had in meal planning, if any, before starting his business. Even though the 2-person plan has 6 options to choose 3 from, the family plan only gives you 4 options to choose from each week. If you select the 2-meals per week plan, this may leave you with some variety. However, if you select the 4-meals per week plan, there is no room to leave out meals you don't like. We wish the family meal plan came with more options.
I cooked a meal with my cousin using Blue Apron and we thought it was so good and such a fun thing to do together! I would definitely want to use blue apron more
Really enjoyed our meals from Blue Apron, just wish we had more time together to make the prep fun
I like Blue Apron. After seeing a friend's meal plan and options I had to try it out. It is very convenient if you are not always sure what you would like to make and the items in the recipe are shipped to you!
College student who do not have a meal plan this is for YOU! After my freshmen year I got off my universities meal plan and began looking for food options. I ran into bluapron upon my search and Im glad I did. The food all comes in a book and is ready for a week of cooking. I was able to meal prep and make dinner for me and my roomate. Also the food has great variation and taste!
I ordered this for 6 weeks and I’d say I like it better than the others I tried. But cost was a huge factor with a large family. Somehow me eating an awesome meal with a ton of kids watching seemed mean. And I couldn’t afford the it for everyone. So I really couldn’t justify it but when my adorable kids move out I would buy it again. Of course given that they are only a few months it’s going to be a while. My mom on the other hand loves it and it’s perfect for twin people. Especially someone who has cooked her whole life and I bored with the same stuff
Blue Apron's meal prepping is an awesome experience. It makes preparing my meals easy and helps me stay on track when I'm eating healthy.
Blue Apron is easy to order, follow recipes, and especially eat!! They had great food options, but I just wish they had more specialized allergen options. The recipes were so fun and yummy to cook!
Blue Apron is a great meal plan, blue apron delivers pre-maid meals to your door. It is really easy and fun! It is a little pricey though.
Blue Apron is great, they have great menus, their food is delicious, and it is easy to prepare. We use it as a sales incentive at our work and our reps love it and keep asking for it every time we do incentives.
Blue Apron is a bit expensive, but I think it's a great company to help you learn how to cook.
When I was a nanny, the family I worked for ordered Blue Apron and it was such a wonderful service that helped me make dinner each night for this wonderful family. The instructions of making the meal are clear and concise. The food is delicious and healthy. Plus I felt all the items were very fresh each time the box arrived.
Blue Apron is a life saver. We love everything about it. The meals are amazing they are easy to prepare, the 20-30 minute meals are our favorite. We can prepare them as a family and then eat together. Having all the needed ingredients is definitely my favorite part. We order 3-4 meals per week and save so much money over regular meal planning or eating out. The website is user friendly and has so many helpful tips as well.
Really like Blue Apron. They have great promotions if it is your first time trying out their service. So that helps with the price. After those though it is a little expensive for a family . The meals are also a little different than what my kids normally will actually end up eating. So for my family they worked ok. The adults did really enjoy the meals.
Blue Apron seems like a great idea- not having to plan meals all the ingredients there for you. But, it's not that great. The meals are sub-par, they use weird ingredients, overpriced, and they don't give you that much food.
I have tried a different food delivery service. This on was my favorite. The meals are so good and easy recipes. I am not a good cook and Blue Apron makes me feel like a gourmet chef.
My favorite thing about Blue Apron is even though I don’t pay for the service any longer, I still have access to their app and all the wonderful recipes! It always gets me to try new delicious food instead of my usual boring go to’s
we have used this company, but only once. we had a great experience and it sure was nice have food options delivered right to me! it was helpful to have a great coupon to use as well. the food seemed fresh and the meal options were great. the coupon made it more affordable to use the service.
Blue Apron is awesome. It always delivers fresh and delicious food. Defiantly five stars.
I have always received amazing quality products from blue apron. I have been able to cook meals I would never imagine making because of blue apron. They ship fast and easy and have easy instructions so you always make the perfect dish.
The selection with Blue Apron isn't the best. I think other companies have better options. I'm not a huge fan.
I got 3 months as a gift for christmas, and I was skeptical at first, but this has taught me so much about food and cooking and I've tried things and combinations I would have never tried before and it has all been amazing.
recvd my blue apron package and it was delightful it had everything i needed and the helpful cooking tips were great saved me a trip to the store and it was nice trying something new
They make delicious meals that are extremely easy to make. They help with dietary restrictions and differences, and are extremely healthy.
Tried out Blue Apron the other month and really liked it. I liked that it included all of the ingredients (other than salt and pepper) and you can make a meal in a shortish amount of time. Sometimes I felt like the recipes were a little intricate for a simple meal for 2 people, but I ended up trying random things I never wouldve normally. I ended up not subscribing due to my schedule- I am not home often enough or at the same time as my fiance to cook a meal.
Too expensive and not good food. The pictures look good but the food not so good, like McDonalds, but McDonalds is better and cheaper.
I had a blue apron promo code and got a discounted first week. I loved it, though it’s just too expensive for me to do long term.
Blue apron is real good for providing the perfect amount of food for the recipe provided. Most of the food tastes really good except the only problem I have is that a lot of their meals taste pretty similar
I received a voucher from my work for this awesome site and I’ve got to say, the recipes provided did not disappointment. I love the healthy choices and the convenience of this site. It has definitely opened my tastebuds to a variety of flavors they were not exposed to before and now love.
After 2 weeks in a row of late deliveries (rotten food showing up at our door), we decided to cancel service. My wife forgot to cancel in time for this weeks delivery, so for the 3rd week in a row, we got rotten food delivered to our door. Canceled and will not be back.
I love the blue apron!! It's so easy to understand the instructions they have! And they are always on time with their delivery! Very reliable company!
This is a great way to get gourmet meals that you don't have to go to a gourmet restaurant to get. You can make them in the comfort of your own home with everything that you need and it is actually fun and inspiring.
I mostly loved the food from Glue Apron and I also thought it was quite simple. My husband loved the meals. The downsides are all the garage you get when you order. There is so much material that comes in every package. I also don't like how they don't have a larger family option. To feed my whole family I would need to order 2 family sized orders and that's just too crazy expensive.
We tried blue apron through a Groupon and loved the food. It is a little expensive but I feel I eat more healthy with blue apron than quickly trying to find a fast food to feed my family. It is very convenient to have it mailed to you.
One of the best meal planners ever!Their recipes are simple and easy to make and tastes so good!
My husband and I love the food from Blue Apron! And I love that I don't have to take the time to go to the grocery store/plan meals!
Blue Apron is for those that want the cooking experience without shopping for ingredients. It will not save you time or money compared to eating out. It definitely doesn't save time compared to cooking other meals at home but the time savings of not going to the grocery store may be worth it for some people. Best for date nights or being introduced to new types of food.
The recipes are amazing. The directions are clear and if you want a way to have restaurant type food at home, it is perfect. It is a tad on the pricey side. But if variety is what you want and you don't want to have to plan too much and research ingredients, it is perfect.
I loved how everything was measured out and came fresh. Easy to make and gave new ideas for meals. I didn't like that I paid a lot of money for it and still had to do all the work. I mind as well have been out to dinner and saved the mess. It was healthier than going out. Cancellation was easy after I tried for a few weeks.
Provides great meals and recipes from top name chefs.
I received Blue Apron meals as a gift. I absolutely loved them! It was wonderful getting every. single. ingredient. needed. We also tried new recipes, which was fun. It is something I will look into when there are just two of us and would consider sending as a gift. But a little too expensive for an entire family.
Blue Apron is great. I think it is a little expensive but the food is always great. The ingredients are also very high-quality.
I got Blue Apron on a promotional deal awhile back. The meals were really good and the instructions were clear. It was really convenient to have everything shipped to my door. Once the promotion ended I had to quit though because the price was a little too much for me.
Blue Apron has some good and creative meals for a decent price. I didn’t think they were amazing by any means, but it was good. The price isn’t terrible, but the portions were fairly small and each recipe took upward of 30-45 minutes to make. Overall I felt that it wasn’t worth the money.
We love Blue Apron! Cooking our meals together has been a blast and we still have the recipe to one of our favorite meals on hand. It's so awesome to have the exact portions given to you. The recipes are DELICIOUS. I'd always recommend it, if you're willing to pay for it.
Blue Apron has a very user-friendly website and appealing interface. I think it's a great option with yummy food if you're a busy working family.
It's a great gift and I have enjoyed being able to select different meal plans along with our gift cards and random sales.
I tried BlueApron first, out of all of the meal delivery services, and was not disappointed. each time there were new meals that I never would have put together on my own, but that my husband and I genuinely enjoyed. They are now part of our regular rotation! I struggled with the need to update my account each week, or I was sent items that really did not interest us - this, and the cost, were ultimately why I decided to cancel. I will say that the customer service is phenomenal. I failed to cancel in time, and rather than tell me I was out of luck, the amount was credited, my account cancelled, and still I received that week's meals. Overall a great product for those who do not enjoy meal planning, and like to try new meals!
We received a $40 off coupon so we gave it a try. I would never pay full price for this service or subscribe. It is too expensive. I like the convenience of not having to meal plan though. I wish you could choose what meals they send you. Two of the three meals they sent us were really good. If it was cheaper, I would consider subscribing.
I absolutely love the Blue Apron concept and honestly the ingredients are always perfect and fresh. It has conpletely changed for the better the way my boyfriend and I eat . That said, the delivery is amost never on time but their customer service department is always on top of everything to make it the best experience. I am considering similar services to try but for now I'm sticking to Blue Apron
I got a free week from a friend for BlueApron and I am hooked!! The food is fresh and comes so neatly packaged and easy to store once it arrives. The recipes are amazing and I consider healthy compared to a lot of other services! You can skip as many times as you want or if you are out of town. The BlueApron app is awesome too! Thanks BA❤️