ULTA Beauty is a chain of beauty retailer located in the United States. ULTA, through its stores and website, offers a combination of over 20,000 beauty products. This includes makeup products, fragrances, haircare, skincare, bath & body products, and styling tools. ULTA also offers a full-service salon and makeup artist in each store location.
Founded in 1990, ULTA Beauty currently employs more than 19,000 associates at over 125 locations across the United States. Its headquarters is located in Bolingbrook, Illinois.
ULTA customers can choose from hundreds of brands, including the ULTA Collection. Their featured brands include bareMinerals, Urban Decay, It Cosmetics, Thrive, O.P.I., Dose of Colors, Meaningful Beauty, Skyn, NYX Professional Makeup, and Benefit Cosmetics - though they sell many more brands in addition to these.
This beauty hub supplies almost everything you could possibly need to perfect your routine from basic skincare products to amazonian clay. Obviously, the essential products you can find are:
The ULTAmate Rewards Program is free to all customers. Members earn one point for every dollar they spend and can redeem earned points on skincare, mascara, fragrances, cosmetics, and other ULTA products. By signing up for ULTA emails, customers will be notified of any Ulta Beauty sale as well as receive a free gift from ULTA during the month of their birthday plus earn double points during that month.
ULTA also has a Platinum rewards program, which members have access to once they have spent at least $400.00 in a calendar year. When members are upgraded to Platinum status, they earn points 25% faster and receive an additional birthday gift - plus, their points never expire. Plus, all ULTA customers get free shipping on orders of $50.00 or more.
Online users have access to ULTA's tips, video tutorials, Beauty Buzz, photo galleries, and new product arrivals through the Get Inspired, Beauty Consultation, and Share & Play sections of the site. Mobile users can access all these features and their account information through ULTA's mobile app. These videos allow everyone the chance to learn from professional makeup artists and reinvent their makeup routine. Whether it's perfecting your eye shadow skills or learning how to use a highlighter palette these professionals can do it all.
ULTA also has a Guest Services Center, which features links to information about your online purchase, gift cards, the rewards program, the return policy, and other frequently asked questions. There is also an online form and an 866-number for contacting customer service. ULTA's customer service department is available 6am-12am CST, seven days a week.
While ULTA members can take advantage of online coupons and mailers, there is no mention on the website of free samples. Companies like Sephora offer customers the option to try out different beauty brands before purchasing them, so the lack of samples is a disadvantage of shopping with ULTA.
ULTA also doesn't offer an online wishlist feature for customers to save future purchases. Customers who want to remember items to buy later will need to create a separate list on their own and then search for each of them when ready to make a purchase.
ULTA is the perfect mix of high end products versus low end products. I was able to find the Morphe 35O palette on their site when the Morphe site was completely sold out.
Ulta has good products but they never seem to have enough stock at the stores. I like pretty much everything else about them. Their customer service, trustworthiness etc.
Great costumer service, love that they have lower end prices too for when I’m not looking for crazyyy expensive makeup. Only thing is, sometimes they don’t always have what I’m looking for. They are sometimes sold out of something and don’t have it then or whatever. Usually my go to makeup store though!
I have found great deals and have always been welcomed by a clean place and friendly workers.
I get all my makeup from ulta. They often have deals going on that i love to take advantage of. They also always have the best birthday gifts and great rewards programs to save money.
I don't love going to this store but i will when there is a sell. I feel that the workers are not often eager to help.
I like shopping at Ulta. They have everything I need and there’s always a deal or coupon. I know they carry the best quality merchandise.
I love to shop at ULTA. They have such a fabulous array and variety of product to shop for!
Ulta is one of my favorite stores ever! I get most of my makeup/skincare and so many other fun things! I love how they always have girls at the front greeting you. Any time I have had questions, someone is always there to help! I love this place!
Package marked delivered but not received. A lot of back and forth with customer service with no help. Only Package out of 50+ of shopping deliveries not received. Wont have it in time for Christmas. So disappointed! Never shopping there again!
Shipping takes forever!!! Customer service was of NO help!!!
I love going to Ulta just to shop. When I was last there, the first person I saw offered assistance and actually walked me to the item. I was so grateful!
Honestly, I thought I was going to hate Ulta, as I am NOT a make-up/hair kind of gal. BUT, the staff are always so helpful and kind, I love shopping there! I can go in, not knowing anything, vaguely describe what I am needing and come out an expert with all the right stuff :)
Ulta is my go to store to buy makeup. They have a variety of different brands and is a clean store. Also shipping is fast for online orders.
Rhyia Emeri Reyes
ULTA is my go to place for products ranging from perfume to face wash. I love that I am able to earn points for each purchase. I save more money shopping at ULTA in comparison to other makeup stores.
I love shopping at Ulta. I get my brows done at the benefit bar and love them every time.
My experience with ULTA has been wonderful. Upon entering the store, I am always greeted with a smile by the workers. They ask me how I am doing and if I need help with anything. ULTA also has a wide variety of beauty supplies, and the store is extremely organized.
There is makeup for all sorts of budgets which makes Ulta the best place for makeup. Staff is always friendly & the salon services in store are very useful
I have always had great experiences with ULTA. All of the associates are very helpful and can answer any questions you have.
Ulta is nice. I would say Sephora is superior, however. Makeup artists are a bit iffy.
The employees at every ULTA store I have visited have always been so helpful and knowledgable about the products in the store. I can walk in knowing what kind of products I need, but the recommendations from the staff always help steer me in the right direction! ULTA stores are inclusive to beauty gurus and beginners alike.
Ulta is one of my favorite makeup stores. Their stock is always up to date, and their workers are always so helpful.
ULTA always has everything I need, and the employees are always so welcoming and helpful. They are eager to help you out and give recommendations based off of what you need! And I appreciate that they have been following COVID guidelines strictly!
Amazing store. Always comfortable atmosphere with anything makeup I could literally ever want and the workers love their job and help me so much
I love being able to have all my beauty needs bailable in one store. They are very helpful if you have questions.
I love buying my make up at Ulta! My favorite is the foundation. It matches my skin tones the best and gives me a natural look!
Ulta has a great selection of items. This is the only place I go for makeup. The staff is also very helpful
I love their online store. It’s easy to navigate and I love getting coupons and special 20 percent off incentives. Most of their prices are competitive with other stores.
I go to ULTA often for my makeup and hair needs and I am always pleased with the customer service and the variety that they have available.
My favorite one stop make up store for so many reason. I appreciate the knowledgeable staff. I love looking at all the different make up lines. I also appreciate buying samples!
Ulta is such a great store to shop at for all your makeup and beauty needs. Prices are reasonable and the staff is very helpful. The last time I went I was looking for a bottle of face mask cream. I asked one of the staff for help and she was able to explain the differences between a couple different bottles, and she even helped me find one on sale. The selection and variety in this store is amazing. I love to stock up on the big bottles of shampoo and conditioner when they go on sale. Ulta is the best!!
Ultra introduced me to Tarte and the best mascara ever. I don’t always shop there because if there isn’t a sale the name brand stuff can be quite pricey. They usually have some great deals and that’s when I stock u.
I have recently used car side pick up and was pleased with it. I don’t like going inside because the perfume smell is so strong.
We bought Make-Up for my 15 year old from Ulta! It was a great quality and the price was fantastic!
ULTA is such a good makeup brand. They have almost every makeup brands you can think of and the quality is great! It is a bit pricey but it’s totally worth it!
Excellent cosmetic products! Has been great about social distancing and sanitation practices through this whole COVID-19 Pandemic.
ULTA is amazing! I have been shopping with them for about 10 years now. They have great products and customer service. Employees are always willing to help me find my foundation shade or recommend the latest and greatest new product.
Prices tend to be a little higher than I can get elsewhere. Place is always very clean
I love how bright the store is and how there plenty of selection for high end, as well as drug store beauty supplies.
I love Ulta because they carry most on my favorite makeup brands and offer promotions throughout the year for many of their brands. I also love the return policy that you can return items even if used if you are not satisfied for any reason.
I love Ulta for the makeup and hair care that I can not find anywhere else. I can earn bonus point to use on future purchases.
I really enjoy visiting ULTA. It’s very organized, lots of choices, and clean. I am disappointed that they don’t carry the Estée Lauder brand.
I love Ulta. It’s a treat to go into their store. My daughters and I love to go there for the latest beauty projects. They have a great customer service.
Eliza Jane Arledge
ULTA has always been my go to cosmetic store, not just for the amazing products that they sell there. I love them for multiple reasons, they're in store customer service is always great and I feel like their employees are all well trained and all know what they're talking about. I have also have enjoyed using their online website for shopping as well and have always been pleased with my outcome.
I love Ulta offers a variety of products and they have a nice selection of brands for curly hair. Coupons can’t be used on most products.
I like their great selection of products. I buy most of my makeup and hair products there.
We love Ulta. It has everything we ever need in beauty products. We also love there skincare services.
I love our ulta store. It has great products that you can't get very easily in a smaller town without a mall cosmetic store. They have great sales, staff, and selection
I live in a house with 4 women, this store is a staple at our house. All the beauty supplies in one place.
I use Ulta for all my beauty needs! I love their products and their customer service!