Sephora offers a selection of makeup, skincare, fragrances, body lotions and hair products from hundreds of brands.
Sephora was founded in France in 1970 and now has approximately 1,900 stores in 29 countries worldwide, including 360 stores across North America. The Sephora website was launched in the US in 1999.
- Huge Selection
- Great Online Features
- Free Shipping on Orders Over $50
Sephora offers thousands of products from hundreds of makeup and cosmetic brands. Users can choose from the following categories: makeup, skincare, fragrance, bath & body, nails, hair, tools & brushes, men, and gifts.
There are several different online features that users can access to get additional information about different beauty products. In the Beauty Talk section of the website, users can type in beauty questions to be answered by other Sephora users. In order to join the conversation, however, users must be registered with Sephora. Users can also access how-to videos, articles and The Beauty Board, which allows users to browse inspirational beauty photos.
Sephora offers free shipping on all orders over $50.00. For orders under $50.00, users are offered 3-day shipping for $5.95. Sephora also offers 2-day, 1-day or USPS priority shipping for an additional cost.
Sephora also offers free returns both online and in-store. Customers will receive full refunds for items that are returned within 60 days, or store credits for items that are returned in 61-90 days.
Regular Sephora customers can sign up for free membership and email newsletters. This will also give them the option to receive free deluxe samples, birthday gifts, Beauty Insider offers via email and more.
Sephora has an 877-number for contacting customer service. Their customer service representatives are available Monday-Friday, 6am-9pm PST, and Saturday-Sunday, 8am-5pm PST. Under the Contact Us section of the website, users also have the option of filling out an online form to contact customer service through email.
- Do Not Sell Some Popular Brands
While Sephora offers hundreds of different makeup and beauty brands, they do not sell some of the most popular brands. For example, Sephora does not carry L'Oreal, CoverGirl or M.A.C.
The Bottom Line
Sephora is an established brand in the makeup industry and offers the added convenience of returning and exchanging online purchases in-store. In addition, the website features several tools for the makeup lover, including articles, videos, community forums, inspiration boards and a personal virtual wish list.