Sephora offers a selection of makeup, skincare, fragrances, body lotions, and hair products from hundreds of brands.

Sephora was founded in France in 1970 and now has approximately 1,900 stores in 29 countries worldwide, including 360 stores across North America. The Sephora website was launched in the United States in 1999.

Keep reading for the pros and cons of shopping with Sephora along with verified customer reviews

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The Good

  • Vast Selection of Makeup Products
  • Great Online Features
  • Free Shipping on Orders Over $50
  • Flexible Return Policy
  • Beauty Insider Rewards Program
  • Customer Service Hours

Vast Selection of Makeup Products

Sephora offers thousands of products from hundreds of makeup brands. Among the top beauty brands they sell:

  • Kat Von D
  • Huda Beauty
  • Drunk Elephant
  • Briogeo
  • Fenty Beauty
  • Jo Malone
  • Urban Decay

Customers will find a wide selection of eye shadow, bronzer, concealer, eyeliner, lipstick, waterproof mascara, and many other top beauty accessories. If you are looking to try something new every order comes with two free samples of your choice.

Great Online Features

There are several different online features that Sephora provides for additional information about its beauty products. In the Beauty Talk section of the website, users can submit questions to be answered by other Sephora users. In order to join the conversation, however, users must be a Sephora member. All users can access how-to videos from professional makeup artists, articles, and The Beauty Board which provides inspirational photos and makeup ideas.

Free Shipping on Orders Over $50

Sephora offers free shipping on all orders over $50.00. For orders under $50.00, users are offered 3-day shipping for $5.95. Sephora also offers 2-day, 1-day or USPS priority shipping for an additional cost.

Flexible Return Policy

Sephora also offers free returns both online and in-store. Customers will receive full refunds for items that are returned within 60 days, or store credits for items that are returned in 61-90 days.

Beauty Insider Rewards Program

Sephora customers can sign up for the free Beauty Insider rewards program and email newsletters. This also gives you the option to receive free deluxe samples, birthday gifts, Beauty Insider offers, and more. Sephora members also have unlimited access to the Sephora Community for the ultimate Sephora shopping experience. Here you can ask questions about all of the products and even how to choose the right shade for your skin tone. Non-members also have access to the Community board but cannot submit questions.

Customer Service Hours

Sephora has an 877-number for contacting customer service. Their customer service representatives are available Monday–Friday, 6:00 am–9:00 pm PST, and Saturday–Sunday, 8:00 am–5:00 pm PST. Under the "Contact Us" section of the website, users also have the option of filling out an online form to contact customer service through email.

The Bad

  • Missing Popular Brands

Missing Popular Brands

While Sephora offers hundreds of different makeup products from top beauty brands, it does not sell some of the most popular brands. For example, Sephora does not carry L'Oreal, CoverGirl, or M.A.C.

The Bottom Line

Sephora is an established brand in the makeup industry and offers the convenience of returning and exchanging online purchases in-store. In addition, the website features several helpful tools for all makeup enthusiasts including articles, videos, community forums, inspiration boards, free samples, and a personal wishlist.

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User Reviews

Star Rating

4.4
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91 Reviews

Review Breakdown

5 star
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Paige Stockard

September 22nd, 2020 Wichita, KS DETAILS arrow_drop_down
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I love using Sephora to buy makeup, they have all of the brands and products that I like!

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Dominique

September 19th, 2020 Denver, CO DETAILS arrow_drop_down
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Sephora has always been my go-to makeup store. The staff is incredibly helpful and willing to help you find a look that works for you! They have a huge variety of products and you’re almost guaranteed to find something that works for you.

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Abby Wallin

September 17th, 2020 Denver, CO DETAILS arrow_drop_down
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I love Sephora's diverse product selection and the employees are extremely helpful. I can always find everything I need there. I especially appreciate the selection of both high end and more lower range products.

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Lkirton

September 16th, 2020 Park City, UT DETAILS arrow_drop_down
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Sephora is great place to shop. They have a great variety of high end make up products. The staff is knowledgeable and able to recommend products specifically for me.

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Iris Sanders

September 15th, 2020 Denver, CO DETAILS arrow_drop_down
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The single best thing about Sephora is their app! It makes looking for products super easy, and I can see the shipping and delivery notifications in real time!

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Lottielyn Schwenke

September 14th, 2020 Orlando, FL DETAILS arrow_drop_down
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The best store! How can you walk in without walking out with a basket full of goodies. I always appreciate Sephora's organization of color and products. The way they utilize light in their merchandising is genius.

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Swedish_queen

September 14th, 2020 Cheyenne, WY DETAILS arrow_drop_down
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Separate is an amazing store!!! The customer service is amazing! All my questions get answered!

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Tagg

September 14th, 2020 Ogden, UT DETAILS arrow_drop_down
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Sephora has such a wide range of products. I can always find and make up my wife is looking for there.

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Irinna Danielson

September 14th, 2020 Riverton, UT DETAILS arrow_drop_down
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I went to Sephora for the first time to take my daughter for a make up appointment for her birthday. The beauty consultant was so great and helped my daughter, and me, find the right colors to draw out our natural features and beauty. After that first experience, we have gone back to Sephora ever since because we know they'll know about the best products to use and they never try to sell me the most expensive brand. They're finding me the products that will fit me the best and I appreciate the personalized service. It's why we keep going back to Sephora for our makeup needs.

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Dayna

September 13th, 2020 Salt Lake City, UT DETAILS arrow_drop_down
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Sephora really does offer the best of the best when it comes to makeup options. It’s usually a bit pricey but you know you will get a good product.

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Tiauna Anderson

September 10th, 2020 Salt Lake City, UT DETAILS arrow_drop_down
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I love Sephora's commitment to adding clean brands to their stores. I recently replaced my foundation and concealer and wanted something without all the junk traditional brands have. I was pleasantly surprised to see how many different clean options I had!

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Brittany Wilkinson

September 10th, 2020 Herriman, UT DETAILS arrow_drop_down
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I really love a trip to the Sephora store. The one I visit is conveniently located in the JC Penney near my home but I also love the one at my local mall. It's convenient. I love the customer service I receive and that the employees help find what I need.

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Kim Young

September 9th, 2020 Little Rock, AR DETAILS arrow_drop_down
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Sephora is a go-to for so many beauty products. It is a one-stop shop and has very attentive sales staff.

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Ashley Ulibarri

September 9th, 2020 Sandy, UT DETAILS arrow_drop_down
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I love shopping online at Sephora. They have such a huge selection and I love earning points for my purchases s d I’m a big fan of all the free gifts and samples that you get with your purchase

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AF

September 8th, 2020 , DETAILS arrow_drop_down
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I have to drive a little ways to visit Sephora, but I really liked the store. The sales person was able to help me choose a foundation color that worked really well for me.

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Kelsey saupan

September 6th, 2020 Los Angeles, CA DETAILS arrow_drop_down
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Employees are always willing to help. It is easy to find thinks in store and easy to shop online.

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Emily Turn

September 4th, 2020 Kamas, UT

I love this place! Easy to shop from, and i love their Sophora boxes (the ones with samples - the subscription service)!

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Shante Reeder

September 3rd, 2020 Herriman, UT DETAILS arrow_drop_down
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One of my favorite stores! The employees are always so knowledgeable and helpful. Stores are very organized and easy to navigate!

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Natalia Klamut

April 5th, 2020 Arvada, CO DETAILS arrow_drop_down
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Sephora always has all the products I'm looking for, and more! Staff is welcoming and helpful and they have a great rewards program which can get you travel size products.

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OwenE.

March 6th, 2020 Hattiesburg, MS DETAILS arrow_drop_down
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The customer service at Sephora is amazing! Their employees are always willing to help, and they give free samples of various products! While their range in products is not as extensive, I love shopping there

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Emily

March 5th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I love that at Sephora all of the staff is trained to help out and are so knowledgeable about makeup because I am not as experienced. It has high-end products that you can't find in most places.

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Annie Chow

March 4th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Nice but most of their inventory is on the more expensive side but when I do have enough money it's definitely a gift to myself. Some makeup artists really shouldn't be though.

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Cade Boudreaux

February 22nd, 2020 , FL DETAILS arrow_drop_down
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Sephora is a Great cosmetic store. The customer service is very friendly I’m very willing to help you find whatever you need. I bought my girlfriend fancy lipstick from over there and it was very affordable compared to other stores.

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Zabsanti

February 22nd, 2020 Silverhill, AL DETAILS arrow_drop_down
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I was able to find a very good color foundation for my girlfriend here. The customer service was very helpful and very supportive.

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Jaci Rhoades

February 19th, 2020 , TX DETAILS arrow_drop_down
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I love this store. I could spend all day in Sephora trying all the samples, looking through all the options. Every product I have bought from there has lasted a long time. My clarisonic is still working and I bought it 6 years ago. The staff is really friendly and helpful.

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Molly Keogh

February 19th, 2020 Ogden, UT DETAILS arrow_drop_down
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The thing I love about Sephora is they have so many options. I went looking for a new perfume and they were so knowledgeable. They were able to find me something that didn't smell fruity.

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Lindsey Newman

February 13th, 2020 American Fork, UT DETAILS arrow_drop_down
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I love the variety and all of the different brands of makeup offered at sephora! I feel like I could get lost in there for a long time and the employees and makeup artists are all so helpful and you are never wandering long before someone helps you find what you need

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Angelina Hamilton

February 6th, 2020 Gulfport, MS DETAILS arrow_drop_down
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They have a great selection! If you are unsure of what to get they will help you find what you are looking for! Plus you always get a birthday gift if you sign up for their rewards!

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Jamie Neider

February 5th, 2020 Kaysville, UT DETAILS arrow_drop_down
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Love, love Sephora. Recently had someone help with new skincare products and have been very happy with what was recommended. Can't beat their return policy either.

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Darbles32

February 2nd, 2020 Managua, MN DETAILS arrow_drop_down
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While Sephora has very many options for makeup it has always been a little out of my price range

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Mykahla Nelson

February 1st, 2020 Managua, MN DETAILS arrow_drop_down
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Sephora is the best place to but makeup! I love the store! They have the best selection of products!

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Tori smith

January 31st, 2020 Mesa, AZ DETAILS arrow_drop_down
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Sephora workers are always so nice and help me find what I want and they have such a good return policy if I end up getting the wrong item or color

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Madison Kneiss

January 25th, 2020 Gulfport, MS DETAILS arrow_drop_down
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The amount of money you have to spend in order to get a very small reward, is ridiculous.

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Tiffany

January 22nd, 2020 Sparks, NV DETAILS arrow_drop_down
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Received gift set from my friend. Excellent quality skincare products!

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ChanceyParker

January 19th, 2020 Jackson, MS DETAILS arrow_drop_down
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I always had to follow people around to even get samples. The rewards are a joke. You get samples basically that are so small and not even worth wasting points on.

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Alyssa Boren

October 8th, 2019 American Fork, UT DETAILS arrow_drop_down
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It's way too expensive. Yes, it is high quality, but people who can't afford super expensive make up still want high quality make up as well. The makeup is nice and lasts long.

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Kimberly LeBaron

May 31st, 2019 Delta, UT DETAILS arrow_drop_down
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Sephora has a really great variety of products and really awesome staff. It’s easy to find things, and the employees are happy to recommend products or help you pick colors. Prices are fair. Being a member gets you good discounts and free things in your birthday month!

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Nicole LeBaron

May 31st, 2019 Provo, UT DETAILS arrow_drop_down
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Sephora is definitely higher priced, but the value is great. I got some face cream to help my dry face and it was expensive, but I only have to buy it about every 9 months to a year. Also, the store is always well organized. My friends and I stop at Sephora at the mall constantly.

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Tiffany

December 13th, 2018 Tempe, AZ DETAILS arrow_drop_down
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Best place to buy make up i love i can get everything here make up, skin care, perfume, and even cologne for my boyfriend.

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Mia Hernandez

December 6th, 2018 Tempe, AZ DETAILS arrow_drop_down
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they have so many make up options here but its kind of over priced even for there brand make up its only really worth shopping here when they have sales but the make up quality is really good

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Dee Farquharson

December 6th, 2018 Washington, DC DETAILS arrow_drop_down
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The prices can be high for some items. It's best to shop with a coupon and use the Beauty Insider club program. Also, the make overs are nice, as long as the rep knows what to do. The IQ system is sufficient and having all of the suggestions of what to buy is a great tool,. Some items, like the hair products, you can find them at Amazon for much cheaper. Sometimes, I'll go in and the reps wont assist, but usually, I'm just stocking up on something I'm already used to.

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Linda Quach

December 5th, 2018 Gilbert, AZ DETAILS arrow_drop_down
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I love sephora, best place to spend all your money and get good quality products

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Nishita

November 30th, 2018 McLean, VA DETAILS arrow_drop_down
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I have so many Sephora products I can open my own store, on second thought... one can never have enough Sephora products. I have been buying Contours, Concealers, gloss, Kohl, and the moisturizers .. for years now. love their products.

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Katie Kearney

November 29th, 2018 Vienna, VA DETAILS arrow_drop_down
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I went to sephora for my engagement photo makeup. I called and scheduled a time for them to do my makeup, however, when I arrived the girl who does their makeup left so I was stuck with a girl who said she would do her best. I was extremely disappointed because she did not do what I asked her to and we had to redo it a couple times and even then I was still upset. They did not do anything about it so I was upset. I ended up having to wipe some off and do my own makeup for my photos.

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Lindsay Fritts

November 16th, 2018 San Diego, CA DETAILS arrow_drop_down
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Absolutely LOVE Sephora. They have so many amazing products in all different colors. The only thing I don't love is that I get a bit overwhelmed in the stores since there is SO MUCH. Plus I end up spending so much money each time I go, but I get some great stuff!

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Mackenzie

November 14th, 2018 Gilbert, AZ DETAILS arrow_drop_down
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Great products, but way too expensive for those who can’t afford high end makeup.

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KVB

September 21st, 2018 Chapel Hill, NC DETAILS arrow_drop_down
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They offer products I’m interested in and customer service has been great. I enjoy shopping there.

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Amber

September 20th, 2018 Saratoga Springs, UT DETAILS arrow_drop_down
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Incredible Makeup. but at a high price. They have great customer service and are willing to help with and give suggestion to anything you need.

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Shari Evers

September 16th, 2018 Lehi, UT DETAILS arrow_drop_down
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Love love love the makeup at Sephora! The quality is amazing, but gets expensive quick!

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Bella Houtz

August 17th, 2018 South Jordan, UT DETAILS arrow_drop_down
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For your higher end beauty needs this is the place. Great products and helpful workers that give great advice on products.