Paula's Choice Logo
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6 User Reviews
LAST UPDATED: February 6th, 2020
Paula's Choice is a skincare and makeup line that is clinically proven to be non-irritating for skin and is not tested on animals. Paula's Choice products focus on making skin look younger, reducing wrinkles, lessening or eliminating acne and soothing sensitive skin. All products found on the site have a 100% guarantee. Paula Begoun, the founder of Paula's Choice, is also the author of 20 best-selling books on skincare, makeup and hair.

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The Good

  • Broad Spectrum of Products
  • Satisfaction Guaranteed
The Paula's Choice makeup line includes: foundation, bronzer, powder, concealer, lip gloss, lipstick, lip liner, eye shadow, mascara and a variety of brushes. The Paula's Choice skincare product line includes: AHA & BHA exfoliants, antioxidant serums, body care, cleansers, eye treatments, hair care, lip & smile care, masks, men's, moisturizers, oil control, retinol treatments, self tanning, skincare collections, skin lighteners, sun protection, targeted treatments and toners. Customers can also search skincare products based on the following skin concerns: acne breakouts, anti-aging, blackheads, brown spots, combination skin, dry/very dry skin, eczema, enlarged pores, extra sensitive skin, keratosis pilaris, oily skin, redness, rosacea and wrinkles. Customers can subscribe to the Paula's Choice email list to receive special offers, as well as get 10% off a purchase and free shipping on their first order after signing up. Paula's Choice does not have a mobile app, but their website is mobile optimized. Paula's Choice has a 100% satisfaction guarantee on all products. If a customer isn't satisfied with a purchase for any reason, Paula's Choice will provide a full refund or credit for merchandise returned within 60 days of their purchase date. If the product is returned after the 60-day period, customers will be issued an in-house credit. Paula's Choice features an 800-number in the footer of the site for contacting customer service. The phone lines are open Monday-Friday 6am-6pm PT and Saturday-Sunday 8am-4:30pm PT.

The Bad

  • Limited Makeup Line
  • No Tips or Advice
  • No Loyalty Programs
While Paula's Choice offers a wide selection of skincare products, the makeup line is very limited. For most items, such as mascara, customers are only given one kind to choose from. Customers who like to browse a large variety of options may be disappointed at having so few makeup products to choose from. While there are tips and expert advice on the Paula's Choice website, the information is short and basic. The site doesn't feature forums or blogs that let community members get involved in the conversation. Customers who are looking for detailed advice or tips may not find enough information on Paula's Choice to satisfy them. Paula's Choice does not offer any loyalty programs for customers to take advantage of rewards points or receive free samples. However, customers who sign up for the promotional email list will be able to redeem coupons and offers that are included in the emails.

The Bottom Line

Paula's Choice is the only makeup store we reviewed that guarantees the products won't irritate skin and aren't tested on animals. While the tips and advice are limited, the 100% satisfaction guarantee lowers the risk for customers.
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6 Reviews

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