NYX is a makeup brand that is both fashionable and affordable. Founded in Los Angeles in 1999 by Toni Ko, NYX has now grown into an internationally known brand. “Goddess of the Night” is the motto of NYX, promoting confidence and class while also adding a fun twist to their products.
- Loyalty Program
- Free Shipping on Orders Over $25
- 100 Percent Money Back Guarantee
There are a lot of benefits for the customers that sign up for emails from NYX. They receive the latest news on upcoming events and sales for makeup and others products. Customers will get special offers and discounts when they are members. Checkout is a lot quicker when you sign up because NYX will save your information as well as a record of you previous orders. The best part of signing up is that it is free to do so.
NYX offers every customer free shipping on orders of $25 or more. When customers order online, they can also track their purchase while it is in transit to be delivered and anticipate its arrival.
There is a 100% money back guarantee when customers aren't satisfied with their purchase. Customers simply need to call the number listed on their website to speak with a representative and return the product. Customers have 60 days after purchase to decide whether they are satisfied or not. They may also exchange the product if they are unsatisfied with the product they purchased, but are interested in trying another.
- Free Shipping May Take Up to Two Weeks to Arrive
- No Tutorials
- No Rewards Programs
While the free shipping on orders over $25 is a nice feature, if customers are hoping to receive their purchase sooner than 1 to 2 weeks, they will have pay for quicker shipping. If the item they ordered is a sale item, it may take even longer due to high volume in orders.
NYX does not offer any sort of tutorials or help on how to use and apply their products. Tutorials would be very helpful to those customers who are unsure of how to get the look they want or apply a product that they are unfamiliar with.
Customers can sign up to receive special offers and sales through their email. But there is no way for customers to build up points for spending money online. While they may be the first to know about a sale or new products, it would be nice if they could be rewarded for being a return customer.