NARS was founded in 1994 by Francois Nars when he launched 12 iconic lipstick shades that were sold at Barneys New York. Lipstick soon evolved into a full makeup collection that is still thriving today. NARS is based in the U.S. but is known worldwide. NARS won award for Best of Sephora’s Best Blush in 2006, 2007, and 2008.
While NARS is known for its makeup, they also have a skincare, nail polish, and beauty tool line. This is beneficial to customers who are hoping to build their cosmetic collection within the same brand. A wide variety in product is also helpful who are looking for a "one stop shop" for their makeup and other beauty products.
NARS provides customers with a program called "Foundation Finder" that allows customers to answer a series of questions about their skin type in order to find a foundation that meets their needs. This is helpful if they are new to the company and are unsure what product is best.
NARS offers free Smartpost shipping to all customers in the U.S. excluding Alaska and Hawaii. Customers can pay for shipping if they would like to receive their product before 3-7 business days. It's always nice to be able to save a little extra when ordering online.
There are also free returns on products you purchase online. You must return products within 30 days, and you will receive a refund for your purchase (not including shipping). This is a nice way to keep customers happy and keep coming back to the company.
NARS does not offer any sort of rewards or loyalty program to customers who aren't in the makeup industry. Those that are in the industry (makeup artist, nail technician, cosmetologist, photographer, cosmetic student etc.) receive exclusive offers and discounts, get first look at upcoming products, and get invited to events. While this is helpful to those that a part of the industry, the customers who aren't don't receive any sort of reward for being a loyal customer.
If customers aren't satisfied with their purchase, they can send it back to be refunded. But customers have to pay for the shipping costs to send back the item.