The L'Oréal Group is a French makeup and beauty company headquartered in Clichy, Hauts-de-Seine. It is the world's largest cosmetics company and offers makeup, hair color, skincare, sun protection, perfume and more.

The company was founded in 1909 by a French chemist and was originally called Auréale before becoming known as L'Oréal. L'Oréal has a team of nearly 2,000 chemists and is active in the dermatology, toxicology, tissue engineering and biopharmaceutical research fields.

L'Oréal USA is headquartered in New York City.

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The Good

  • Wide Variety of Products
  • Personalized Product Suggestions
  • Rewards Program

While L'Oréal Paris offers a wide variety of products in the following categories: makeup, hair, skincare, brands and Latina. L'Oréal is one of the few cosmetic companies that feature a category exclusively for Latina customers. On the website, each of the product categories is divided into multiple subcategories to make online search easier.

Users can pick their favorite looks in the "Love it? Heart It." section of the homepage to get personalized product suggestions. There are also advice articles, behind-the-scenes features, tutorials and reviews from other online users available in the Latest Picks For You section.

L'Oréal offers two different mobile apps that are available for download in the US: Makeup Genius and Hair Genius. With the makeup app, users can digitally apply L'Oréal makeup to an image of themselves to test out different products before purchasing.

L'Oréal offers the Gold Rewards Program, which gives one free hair color product to customers when they purchase any five L'Oréal Paris hair color products. Customers just have to enter the code found on each box prior to coloring, and it will count toward their reward. Customers can also access additional perks by creating an online L'Oréal account: L'Oréal members have access to inspiration boards and tools compiled just for them, customized product suggestions, the ability to save favorite products and promotional offers on their favorite products. Both the Gold Rewards Program and the L'Oréal account are free.

The Bad

  • Lacking Shipping Information
  • No Return Policy
  • Customer Service

L'Oréal does not offer any information about shipping rates and times on the website, nor were we able to locate a free shipping offer. L'Oréal is the only makeup store we reviewed that doesn't list shipping information on the site. If L'Oréal doesn't have a free shipping offer, it would also be the only makeup store we reviewed to not have one. The lack of shipping information may make it difficult for customers to know how much they should expect to pay, as well as when they can expect to receive their purchase.

L'Oréal also doesn't feature a return policy on the website. Again, L'Oréal is the only makeup store we reviewed that doesn't list this information. This may create extra time and hassle for customers who want to find out if they can return products that they're unhappy with.

There are 800-numbers listed on the L'Oréal site, however these phone lines are meant for questions about makeup, skincare and hair - not customer service issues. L'Oréal is the only makeup store we reviewed that doesn't offer a direct customer service phone number or email.

The Bottom Line

L'Oréal is an established brand in the makeup industry and can be found worldwide. In addition, the prices are reasonable and the selection is ample. However, the website's lack of shipping information, return information and customer service access may cause some frustration and confusion for online shoppers.

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User Reviews

Star Rating

4.4
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11 Reviews

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mallory p.

October 26th, 2020 Jackson, MS DETAILS arrow_drop_down
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i love their products! i use a lot of L’Oreal hair products and their telescopic mascara is soooo good!

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stacey kimmel

October 19th, 2020 Los Angeles, CA

the store has a bunch of budget items which aren't much wors than the luxury ones, i definitely recommend this to people on a budget!

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Larson

December 5th, 2019 Riverton, UT DETAILS arrow_drop_down
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L'Oreal is a great makeup brand. We recently purchased some L'Oreal makeup and it was very good quality, and well priced. I recommend get L'Oreal makeup.

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Sadie Scoville

June 10th, 2018 Pleasant Grove, UT

Their mascara makes my eyelashes look super natural and not caked, and clumpy.

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L. Fowler

June 9th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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I have used L'Oreal on different occasions and have liked their products, but I didn't feel like they were that much better or different than any of the other drugstore brands.

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H Moore

June 6th, 2018 Lehi, UT

Loreal is a nice brand of makeup, and I use their eyeshadows and eyeliners. I also like their day cream and night cream. Their eye cream is the best that I've found.

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Madi Thompson

April 15th, 2018 Ogden, UT

L'Oreal has some pretty good products like their mascara. Sometimes they're products do get a little pricey for a drugstore brand but overall I really like their products.

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Lindsey

December 9th, 2017 American Fork, UT DETAILS arrow_drop_down
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For the most part, L'Oreal is cheaper than other options, but still has pretty good quality products.

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Connie Mayer

November 2nd, 2017 South Jordan, UT DETAILS arrow_drop_down
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I buy everything from L'Oreal. I love their lipstick, foundation, lipliner, and mascara. They also have a great hair color. I buy all those things often because I love the quality.

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Sheryl Wilson

June 12th, 2017 Salt Lake City, UT

This store has the best mascara that I have ever used. It doesn't clump and really extends your lashes.

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Denise H.

May 29th, 2017 Mona, UT

L'oreal offers quality products at a reasonable price. I love the Voluminous mascara, and many of their skin care items. I also love their new root covering spray for masking gray hair; it works as well or better than any of the other more expensive products I have tried.

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