10 Vegan-Friendly Foundations to Add to Your Makeup Routine


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Written by: Brianna Davis | Best Company Editorial Team

Last Updated: February 24th, 2020

Many people no longer want the cheapest makeup products but rather look for healthy products that are more socially or economically conscious. Since 1980, the public has been fighting for animal rights and countries throughout the world have slowly implemented restrictions or have banned animal testing. Now we are looking for solutions to replace the ingredients in items that use animal byproducts.

The beauty industry is taking a leap forward to improve the quality of ingredients that make up cosmetics. You can find a bunny on many websites signifying that they are cruelty-free and vegan. Enjoying ever-growing popularity here are a few vegan-friendly foundations to assist you on your journey to a clean and natural makeup routine.


Brilliance Pressed Powder Foundation by C’Est Moi — This foundation provides a sheer formula designed to conceal without appearing heavy or caked on. This lightweight, mineral foundation is buildable and provides light to medium coverage with a velvety finish. Carefully crafted for delicate, sensitive and blemish-prone skin types.


Nudies Tinted Blur by Nudestix — The Nudestix 'Nudies Tinted Blur' creates a fresh-faced look by blurring blemishes, pores, and skin discoloration for a natural matte but glowing finish. Since every product is created with skin-nourishing, moisturizing ingredients (such as Vitamin E, shea butter, sunflower seed oil, etc), these products also protect your skin with every use.

Impeccable Skin Matte Foundation by Suntegrity — This all in one foundation provides you with flawless skin infused with vitamins C and E. It also has an SPF of 30 and is oil-free. Suntegrity is proud to make vegan and cruelty-free makeup products.


The Nude Skin Foundation by 3INA – 3INA (pronounced "mee-nah"), is a global beauty brand that launched exclusively on Amazon in the United States. Its products are vegan, cruelty-free and paraben-free, so beauty-lovers don't have to compromise their conscience for the perfect foundation.

“The Nude Foundation is an oil-free, liquid foundation that is so easy to blend. The perfect foundation for anyone wanting just the right amount of coverage without looking caked on. The light, water-based formula blurs blemishes and illuminates your skin for a dewy satin finish that won't budge.” — Angelena Lufrano

Liquid Foundation by Gabriel Cosmetics & Zuzu Luxe — With moisturizing or oil-free options you can get full coverage and silky skin. Both companies are dedicated to creating natural makeup products that are vegan-friendly, gluten-free, and cruelty-free.

Very Vegan Foundation by w7 — w7 is a company that never tests on animals and has a wide array of vegan and all-natural products. This foundation is medium coverage so it won't cover everything like a full coverage foundation.

“I love using w7's Vegan-Friendly Foundation every single day. It isn't cakey like some other vegan foundations I have tried. It goes on smooth and looks like my natural skin.” — Rebecca Beach

Alight Clean Foundation by Pacifica – Pacifica guarantees 100 percent vegan and cruelty-free makeup products. The Pacifica Alight Clean foundation feels super lightweight on my skin and gives the perfect natural finish. It has a nice buildable coverage as well which means a little goes a long way.

Flawless Finish Foundation by e.l.f. – With quality as its number one standard, all e.l.f. Products are cruelty-free and vegan. This foundation comes in 40 shades, is lightweight, and oil-free.

“My favorite vegan, cruelty-free foundation is Flawless Finish by e.l.f. It's really inexpensive, it applies easily, and looks great.” — Doris Zeger

Osmosis +Colour - Performance Wear Satin Foundation by Osmosis Beauty — This buildable formula allows you to craft your coverage from a fine veil to flawless second skin. And the best part? It leaves a semi-matte, semi-dewy finish that's 100 percent natural-looking. The formula features anti-aging benefits and skin-nourishing ingredients such as calming chamomile and hyaluronic acid, and peptides for a youthful, seamless finish.

Organic Liquid Mineral Foundation by EVXO — This foundation is a vegan, organic, gluten and cruelty-free product. Infused with vitamin E, it will help hydrate the skin adding an anti-inflammatory element.

“Since it's aloe-based, users with sensitive skin note that this makeup doesn’t irritate them the way other commercial foundations do.” — Polina Bukovza

Article Contributors:

  • Alexis Soer
  • Angelena Lufrano
  • Courtney Parker
  • Deborah Kerner
  • Jacqueline Meluso
  • Jessica McCafferty
  • Polina Bukovza
  • Rachel Moskowitz
  • Rafe Gomez
  • Rebecca Beach

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